Netflix entered the animation market and saved the decline of users twice?

< span> Netflix remakes the poster character of" Saint Sagittarius "< / span >

since 2018, Netflix, the world's largest streaming video website, has successively announced the Remaking plans and live action plans of many Japanese classic animation works and American classic animation works, and has launched a large number of original works with a number of Japanese animation companies, including remaking classic Japanese animation works such as" star Cowboy "," Saint Sagittarius "and" God thief Carmen " "Extraordinary Princess Shirley" and many other old American animations in the 1980s and 1990s, as well as the new work "b:the beginning" cooperated with Japanese company production i.g

at present, there are more than 30 animation works invested by Netflix alone or with exclusive broadcasting rights in Europe and the United States, including the popular "violet eternal garden", "fate/apocrypha" and "chidnia's Knight" this year. It is expected that this number will continue to increase by 2019. In the future, animation works in Netflix will become an important field next to TV series

in fact, thanks to the output of Japanese games and Japanese animation works in Europe and the United States, many Japanese culture lovers have been cultivated since the 1980s. They either love the games produced by Sony and Nintendo, or like to watch Japanese animation works such as the new century evangelist, the story of Hua and fate series, and have formed a very distinctive and large number of fan groups

take 4chan, a well-known acgn forum in Europe and America, as an example. This anonymous forum, which was first developed by sharing pictures and comments of Japanese animation works, is an imitation of 2chan, a famous Japanese forum. At present, the content of the community covers almost the whole subculture field, and has great influence. It has tens of millions of independent visitors around the world, and the number of new comments and posts every month exceeds 1million

therefore, for Netflix, the European and American secondary groups are also an undeveloped blue ocean

< span> the classic animation Carmen the thief played by the little dragon club It has also been reproduced < / span >

but Netflix has increased its investment in the field of secondary elements since this year, not only because of its huge user group, but also because of the difficulties faced by Netflix itself. Since 2017, Netflix has been facing the problem of slowing user growth. In the second quarter of this year, Netflix added only 670000 new users in the United States, significantly lower than the previous analyst expectation of 1.19 million. Netflix also added only 4.47 million in the international market, lower than the 4.97 million expected by the market. The slowdown in user growth is accompanied by a sharp increase in the production cost of the series. In 2018, Netflix has invested more than $13billion in the production of TV series, which has led to high liabilities. According to the financial report data, Naifei is expanding through a large amount of debt. The company completed an open market bond issuance in the second quarter of 2018, raising $1.9 billion, resulting in long-term liabilities of $8.342 billion at the end of the first half of the year

therefore, it has become increasingly difficult for Netflix to rely solely on self-made TV dramas to achieve user growth and increase user stickiness, so it has become a top priority to develop new user growth channels. The Japanese animation industry, which has tens of millions of fans in Europe and the United States, is naturally the easiest to explore

however, for Netflix, this market is still an area where challenges and risks coexist. Reproductions will face the test of picky old fans, and the original new IP has great uncertainty. The most important thing is that this is a new market that Netflix has never been in contact with. How to gain a foothold in this field is obviously more important than how to achieve user growth faster