Is the idol industry overdrawn in advance? Lehua ceo du Hua: the threshold will be higher and higher.
during the 24th Shanghai TV Festival, the forum on "industrialization upgrading of Network Ensemble" hosted by Youku was held on the afternoon of June 16th. Create popular variety producers, global variety model elites gathered here to discuss the development of online variety. At the same time, Ms. du Hua, CEO of Le Hua Entertainment, which has been deeply involved in the phenomenal ensemble "Idol trainee" and "Produce 101", was also present to reveal the stories behind the two popular talent shows. In the face of a large number of similar programs, she did not think that this would cause an overdraft for Chinese trainees. "when artists need professional literacy, as time goes on, the threshold of this industry will become higher and higher."
< strong > greet the idol in the first year < / strong >
< strong > du Huawan's idol industry precipitates < / strong >
as the video website completes the transformation from a single media broadcasting platform to the integration of production and broadcasting, the input and lineup of network variety has gathered more and more high-quality resources, which has now become an important entrance to traffic.
as the "New year Ensemble" in 2018, the Reality Show show "Idol trainees" was officially broadcast on January 19, 2018, and received more than 100 million hits an hour after it was broadcast, setting a new record for online variety shows. "Produce 101" made its magnificent debut three months later, and there have been a lot of topics since the beginning of the broadcast. At the end of May, after contestant Wang Ju became an overnight hit, the program also entered a new viewing topic peak. From plain people to topic stars, it took only a few months, and the power of the star-making platform is amazing.
this also makes the outside world worry, "is it an overdraft for the early Chinese idol industry that so many net comprehensive transfer practitioners start out and a large number of them start out as soon as they sign a contract?" In response, du Hua replied: "being an artist requires professionalism. There is an essential difference between practicing singing, dancing and acting for three or four years and practicing for three months or three days." In the future, the professionalism and skills of artists are very important. This year is the first year of the idol, with the passage of time, the threshold of this industry will be higher and higher, I believe that the probability of training for three days or three months will be very small. " "all industries need to be precipitated, and so is the idol industry," she stressed. "
the agency sends its trainees to the audience to let fans make decisions for them, and talent shows no longer worship the "mentor model", but give the right to vote to netizens. One advocates "National producer" and the other "redefines Chinese Women's Group". The two programs both give fans the rights of pick idols, allowing fans to participate in the process of making idols, investing energy and financial resources, so that there is an invisible contractual relationship between fans and idols, making the relationship between the two closer. The fact that these stars have become famous is no longer just the result of heavy investment by brokers, but also developed by fans with real money and silver. It can be said that the network ensemble of the traffic entrance has invigorated the whole idol new brokerage industry.
< strong > the personality charm of idols in the circle is the highest < / strong >
in the past, artists were mainly divided into singers and actors, and the line between the two was very clear, but now the entertainment market has become an entertainment complex, there is no across-the-board distinction between singers and actors, idols have become another "important category". The idol market has also changed. Ten years ago, people were exploring how to create "popular idols". Now, they are replaced by popular styles aimed at segmented fields. Although "Wang Ju" has become a popular term, the dividing line between "outsider" and "insider" is clear.
fans prefer "you may not be perfect, but I am involved in your infinite approach to perfection" to perfect, inaccessible screen artists. " Fans have verified the progress and growth of the idol all the way through the Internet. In the past, artists gained public admiration by virtue of their professional ability in a certain field, but now fans pay more attention to the persistence and efforts of idols, and pay more attention to their personality characteristics and internal qualities. Therefore, the core of the values of the idol nurturance program is truth, goodness and beauty, which does not show intrigue and mutual rivalry. Ms. du Hua, CEO of Lehua Entertainment, also said that the first criterion for Lehua to select artists is good character. Such a distinctive personality charm of the flow stars, in the subsequent acting road, if you can continue to maintain the original heart without blind expansion, I believe it will go further and further.
< strong > Fostering the idol industry of the future < / strong >
the network ensemble stage is an indispensable part of the entire idol market, because idols can't just endorse or interact with fans on social media. From "China has Hip Hop" to "the son of tomorrow" to "this is hip-hop", from "Idol trainee" to "Produce 101", the layout war of the platform in the idol industry has made agencies with many artists the target of looting. In order to meet the requirements of different dimensions of the program, agencies have also begun to sign up for young artists on a large scale. On the other hand, a popular style "idol formation" network ensemble, its value is not limited to the program itself, and even the value of the artist itself. In the future, around this IP, we should develop corresponding movies and online dramas, create new artist stars, and make pan-entertainment whole industry chains such as film and television, artist brokerage, new media, variety, IP authorized operation, and comprehensive flow operation.
du Hua mentioned: "I hope that the artists from Lehua represent the qualities of the new generation of Chinese artists. I hope they are humble, polite, grateful, dedicated and in awe of their profession. Many will ask why men's teams have been trained for three or four years and women's teams have been trained for three or four years. In fact, this process is polishing the inferior things in them, hoping to standardize and standardize them through training, so that they will be more professional than untrained artists on the market. "
although the program is popular and artists are popular, we should also calmly examine that China's artist agents, including talent idols, are still in a relatively primary stage compared with developed countries and Japan and South Korea. The standardization and scale of idol industry is the focus of future exploration and development.