Hou Xiaoqiang defines super IP: "new, high, big, and top"

Regarding the definition of super IP, Hou Xiaoqiang gave such a simple and clear definition,"Online literature needs to meet the characteristics of 'new, high, big, and top'." "In the post-mobile era, we need to make more hits. If you can't make a hit, there's no need to exist."

On May 29, the 2016 "StoryDrive China" was held at the Beijing International Convention Center. It is understood that the Story-Driven China Conference is a world-class professional cultural and creative industry event organized by the Frankfurt Book Fair and the German Book Information Center in China, focusing on all media. Elite talents from the global literature, publishing, film, design and other fields gathered together to exchange and share current trends and trends in the development of the content industry.

IP adaptation of films has long become a trend in the development of film and television production in recent years. More and more film and television production companies are trying to build a reasonable channel between online literature and films and TV dramas, thereby achieving win-win results from online platforms, writers, producers, etc.

Hou Xiaoqiang

traces the famous works of big-name directors such as Zhang Yimou, Chen Kaige, and Feng Xiaogang, and most of them are adaptations of classic literary works of well-known writers such as Mo Yan, Jia Pingwa, Yu Hua, and Li Bihua. "The super IP we define today is actually a return to common sense." At the "Story-Driven" conference held on May 29, Hou Xiaoqiang, founder of Zhonghui Films and Poison APP, talked about the topic of "Internet Literature to Super IP". Said this.

Regarding the definition of super IP, Hou Xiaoqiang, who once served as CEO of Shanda Literature, gave such a simple and clear definition on the spot."Online literature needs to meet the characteristics of 'new, high, big, and top'." "New" means that the stories and emotions that the IP itself needs to tell must be new, and it must have the potential to become a "hit";"High" means that it has high scores, high clicks, high points, and high fan loyalty;"Big" means that it must be large enough to meet the diversified development needs of movies, games, derivatives, etc., and the space for business and profit expansion is large enough; The final "up" means that the co-developers of relevant projects need to have first-class capabilities and levels."First-class literature and first-class stories must be handed over to first-class producers before chemical reactions can take place and ultimately achieve a gorgeous turn."

The reason why Super IP has become popular is that the story itself has been tested and has a fixed fan base. The spirit contained therein caters to the current mood of the times. In Hou Xiaoqiang's view, we have now entered the post-mobile era. In the post-media era, the mainstream media communication methods have also changed."Everyone needs Internet sense. Internet sense is actually a tool and a methodology. In the post-mobile era, we need to make more hits. If you can't make a hit, there's no need to exist."

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StoryDrive is a famous conference brand at the Frankfurt Book Fair. It has been successfully held for three times during the Frankfurt Book Fair since 2010. At the invitation of the organizers of China (Beijing) International Fair for Trade in Services, story-driven brands settled in China, and the first "Story-Driven China" conference was held in Beijing in 2012. In 2014, the third "Beijing Fair" Story-Driven China was officially upgraded to StoryDrive Asia. Since 2016, the Beijing Fair Story-Driven Story-Driven event has become the global story-driven venue.

Editor: vian