MSI Yingmei Media completes Series A financing to accelerate the layout of the Internet entertainment ecosystem

MSI Yingmei Media announced today that it has completed tens of millions of yuan in Series A financing from Share Investment and Pang Shengdong (founder of 51.com and chairman of 2345.com). So far, Yingmei Media has continuously completed Angel Round and Series A Financing in the six months since its establishment in September 2015, becoming one of the most watched and most valuable companies in the field of Internet entertainment content. According to public information, as of April 2016, MSI Yingmei Media was established in July 2015 with a registered capital of 3.6145 million yuan. Wu Yan, founder and CEO of MSI Yingmei Media, actually accounted for 58.1% of the shares.

Wu Yan believes that the Internet entertainment content industry has experienced explosive growth, and the current market environment has a strong role in promoting the rapid development of Yingmei Media. The funds obtained in this round will be mainly used for the incubation, production, promotion and distribution and commercial realization of high-quality online content, deeply explore the resources of the Internet entertainment content industry, and build a full industry chain from production, production, marketing, distribution to derivative development. In turn, create a new Internet entertainment content industry ecosystem.

In the past six months, Yingmei Media has made its mark in the field of Internet entertainment content, established strategic partnerships with a number of well-known content companies and media platforms, and initially completed the layout of the Internet content industry chain.

Cui Xinxin, managing partner of Share Investment, the investor in this round, said: "Share Investment has successively invested in a number of different forms of PGC new media entrepreneurship projects in 2015. We found that although each project has unique content value and online distribution channels also welcome high-quality content, it is objectively difficult for each entrepreneurial team to establish a strong functional department to promote and market its own content products to maximize content. Commercial value, and the trend is that PGC teams and content are emerging at an accelerated pace. Yingmei Media's professional team and professional services are just to solve the pain point of this industry and meet the needs of many teams who focus on producing high-quality content."

In terms of commercial cooperation, Yingmei Media has strong entertainment marketing capabilities, integrating content promotion, distribution and commercial monetization. Taking the brand implantation project as an example, the 2016 urban emotional drama "Let's Fall in Love", starring director Liu Jiang, Zhang Jingchu, Zhang Xinyi, Qin Lan, Yuan Hong, Ming Dao and other stars, will be available to the audience on Hunan Satellite TV. Yingmei Media has successfully promoted the in-depth implantation of female fashion e-commerce giant "Vipshop" in the drama and its integrated communication on the Internet, maximizing the commercial rights and interests of the drama king and creating a synergistic effect with the Internet. Linkage with the new content ecosystem to explore the greater value of video e-commerce.

In terms of Internet content production, Yingmei Media is accelerating its professional layout. Within 6 months, Yingmei Media has teamed up with industry partners such as IFG Internet Film Group, Tiantian Youxi, No. 11 Media, Fantasy World, and Rui Pictures to produce 26 high-quality online movies, among which the online box office of the films that have been launched have all remained at the forefront. Take "Bad Female Police", the ten-million-level box office winner of the 2016 Lunar New Year box office, as an example. During the film promotion period, Yingmei Media quickly built the film's influence on the Lunar New Year website through a diversified and multi-channel efficient promotion model. As a result, the film achieved an impressive score of over 10 million clicks and a box office exceeding 4 million in just three days after its launch. It has set a new record such as the highest box office in a single day and the most valid clicks in a single day for big online movies. So far, the online box office has easily exceeded 10 million. After that, Yingmei Media will successively launch high-quality online dramas and programs with independent IP.

In the future development, MSI Yingmei Media will continue to be committed to exerting its expertise in the field of Internet entertainment content, cooperate with more high-quality content parties, and work with all parties to build a content commercialization and production strategy that adapts to the rapid development of the Internet. System, comprehensively layout the entertainment content ecological industry chain in the mobile Internet era.

About us,

Limei Technology, China's leading mobile big data marketing media group is committed to building a leading mobile digital marketing ecosystem in the big data era. Through its wholly-owned subsidiaries such as Limei Advertising, Lijing Advertising, Limei Community, and Limei Mutual Entertainment, as well as a number of technological innovation companies that have participated in it, it has completed a comprehensive business layout with mobile advertising network, mobile DSP, self-media community and video entertainment as the core to provide mobile marketing services based on big data to advertisers around the world.

Editor: vian