The ratings of weekly dramas fell short of expectations. The number of episodes was long and the water injection consumed more audience patience.

the weekly TV drama "drunken Linglong" is very popular on Oriental Satellite TV. Although Chen Weiting and Liu Shishi are responsible for the two major streams, this super-production still cannot achieve the desired results in terms of ratings, word-of-mouth and topics. The producer, who once created "A Thousand bones of Flowers", still has not ushered in a new popular style.

original title: will there be a future for weekly dramas like foot-binding?

the weekly drama "drunken Linglong" is very popular on Oriental Satellite TV. Although Chen Weiting and Liu Shishi are responsible for the two major streams, this super-production still fails to achieve the desired results in terms of ratings, word-of-mouth and topics. The producer, who once created "Flower and Thousand bones", still has not ushered in a new popular style. Of course, there are various reasons for the current situation, but it will undoubtedly make the current weekly drama market enter a new trough.

Last year, the TV screen formed the prosperity of the six major satellite TV stations, which made people feel that" the spring of weekly broadcast is coming. " But in the end, the entrants failed one after another. First, Jiangsu Satellite TV stopped broadcasting "Kyushu Sky City", and then Zhejiang Satellite TV's non-existent Weekly broadcast Theater, which broadcast mostly second-round dramas, old dramas and new ones with low influence. Then, a few days ago, it was reported that a producer contracted Beijing Satellite TV and Anhui Satellite TV Weekly broadcast Theater, resulting in a loss. From "Spring is coming" to "is there a future for weekly TV dramas?" It is only a short time of one year, which is very sad.

now the "Ancient Love Song" starring Huang Xiaoming has a poor reputation and low ratings. The upcoming "Qin Shi Beauty Mingyue Heart" (formerly known as "Liji Zhuan") is starring Dili Reba, and "the Cloud of the Han Dynasty of Xuanyuan Sword" is led by Guan Xiaotong and Ju Yun, but it is also doubtful whether these flow florets can withstand the scene.

in this regard, I think that weekly dramas are becoming more and more similar to" trash cans ". It can be seen that the weekly broadcast theatres are basically costume dramas and fantasy dramas. Limited by the number of broadcasts in the daily broadcast market, these themes have to be moved to the weekly schedule, which is indeed an expedient measure. From the upstream production situation, costume dramas have always been a popular type due to the relatively easy review, large creative space and other factors, the number of output is quite high, but the number of unbroadcast dramas accumulated every year is also very large. Under the interaction, the weekly broadcast drama is naturally reduced to the status of digesting the costume drama at the bottom of the box, whether it is the story, the performance, or the aesthetic on the fashion road, it is inevitable that it will not be loved by the audience.

in terms of scheduling strategy, weekly dramas in Europe and the United States broadcast one or two episodes a week, and they have a very fixed broadcast period. The arrangement of weekly broadcasts in China is getting closer to "Daily broadcast", and the concepts and forms exist in name only. For example, "Ancient Love songs" broadcast six episodes a week, "drunken Linglong" broadcast four episodes a week, and "waves blossom" broadcast ten episodes a week. The main reason why it broadcasts so much in a week is that the series are too long and heavily flooded, often more than 60 episodes, unable to attract people with a tight rhythm, such as the Legend of Chu Qiao.

in that case, in the future weekly broadcast theatre, except that it cannot be mentioned before 10:00 in the evening, it is possible to bid farewell to the "weekly broadcast form" directly. Several major video websites either cooperate with satellite TV to broadcast weekly dramas, or members watch the full episode in advance, which is not the form of last week's shows, which has little effect on cultivating the audience's habit of watching weekly dramas.

Foreign dramas may be worth learning, and the drama selection criteria of a large part of our audience are also cultivated by the rhythm and plot of British TV dramas, American TV dramas, Japanese and Korean dramas. The weekly broadcasts of domestic dramas must reduce the number of episodes, lengthen the length of each episode, increase single-episode investment for stories and quality, and try more realistic themes, rather than everyone fighting for places and IP. Strangely, many people think that quality is not important, pay no attention to weekly TV dramas, and think that it is just a period of digesting inventory, or that they always want to concoct works in an assembly line, which is too unlikely to succeed.

Edit: xiongwei