Ju Jingyi made her first appearance at the CCTV Spring Festival Gala Hanikezi Overscreen Gala

Ju Jingyi

As New Year's Eve approaches, the Spring Festival Gala of the Year of the Pig has officially entered the countdown stage. Among the announced guest list, there are many new faces, including Ju Jingyi, the convener of "National Style and Beautiful Youth" who made the first Spring Festival Gala. As soon as the news came out,# Ju Jingyi made her first appearance on CCTV Spring Festival Gala # and became the top spot on Weibo's hot search, which shows her impressive attention.

Ju Jingyi, who debuted from the women's group, has starred in many well-known film and television works in the past two years. She has also served as the convener of iQiyi's "National Style and Beautiful Youth" based on her national appeal. With the popularity of the program, more and more viewers have seen Ju Jingyi's professionalism in national style dance, and she also perfectly interprets what the beauty of national style is with her moving figure.

As a popular variety show last year,"National Style Beautiful Boy" has attracted heated discussions among netizens since its launch. While driving the popularity of the national style Internet, it has also successfully promoted the program conveners and contestants to gain more public awareness.

Tracing back to the roots of culture, who says that post-00s do not love excellent traditional culture?

"National Style Beautiful Youth" is an innovative and promotional singing and performance show of national style and culture made by Aiqiyi. Based on the core of displaying excellent traditional culture, it uses teenagers as a carrier to display the beauty of national style and uses the power of teenagers to speak out for excellent traditional culture. Young people with national customs will convey the beauty of national customs by displaying traditional cultures such as national musical instruments, national dances, and Peking Opera, and integrate traditional culture with popular elements to give traditional culture a new charm.

For example, Liu Feng, a Sanxian major from China Opera Academy, used the song "Youth Beijing" to play the spirit of old Beijing in the first episode, allowing everyone to feel the charm of traditional national instruments. In subsequent programs, Liu Feng mixed Sanxian with the most popular electronic music to present the diverse side of traditional culture.

With the popularity and heated discussion of "National Style and Beautiful Youth", everyone has seen Liu Feng's love for traditional culture. He has also been recognized by the industry because of his excellent traditional cultural genes and was invited to participate in "Shangxin! At the closing party of the first season of the Forbidden City, as a special guest, he brought a three-string performance of "Drunken Beauty" that night.

As the first TV variety show in China co-produced by the Palace Museum and filmed and produced in the "Palace","New, the Forbidden City" has not only led a new wave of "Forbidden City craze" behind the "bringing goods", but also made traditional culture "new" and promoted the attention of more young audiences. This time,"Updated! The Forbidden City's invitation to Liu Feng to participate is also a certification and recognition of the strength of the players of "National Style and Beauty Youth".

In addition, in the eighth program, Liu Yu brought the characteristics of his hometown,"Fengyang Flower Drum", allowing the audience to enjoy a performance with strong visual shock and ornamental characteristics. As a national intangible cultural heritage, Fengyang Huagu is a shining treasure in folk drum music art. Through displaying the culture of his hometown, Liu Yu showed the audience that intangible cultural heritage flower drums come from life and are a true portrayal of people's lives. He also received an invitation from Dragon TV's New Year's Eve Gala based on his wonderful performance in "National Style and Beautiful Youth".

On the stage of "National Style and Beautiful Youth", many high-level skills worth inheriting have emerged. Cultural confidence has also been demonstrated in the process of promoting excellent traditional culture. At the same time, it also allows everyone to see the love and persistence of young people today for traditional culture., they have not forgotten what their ancestors left behind. As convener Zhang Yunlei said: "I am very touched that they can like things that the post-95s and post-00s generation can't accept."

In addition to demonstrating the love of traditional culture born in the 1995s and 2000s, Aunt Second, a musician from the ancient style circle, also passed on the excellent works of the ancient style circle to the audience through the popularity of "National Style and Beautiful Youth". With the popularity of the topic and the increase in exposure, the improvement has achieved an advance from the niche circle to public awareness.

In the third program,"A Poetic Chihiro Waterfall" co-authored by Second Aunt Cai Yisheng, Jia Yu and Yang Xiazi was certified as the original author. He said that from the Cantonese work 10 years ago, it has been adapted to the story of the life of Lin Huiyin, the goddess of the Republic of China, flying from the underground to the god table. This song is like a human being that has gone through a reincarnation in ten years and changed identity. It feels quite wonderful. It is not difficult to see from the author's exclamations that the addition of national style elements has sublimated the artistic conception of the song "Electric Lamp Gallbladder" and the connotation of the song, which also reflects the efforts of "National Style Beautiful Youth" to display national style works.

Dunhuang dance has successfully "emerged from the circle".

In addition to the players who have won official favor due to their professional abilities,"National Style Beautiful Youth" also has many players who are quite active in discussion and topic. For example, in the first episode, Hanikezi, who received heated discussions among netizens with her graceful dancing performance of "A Dream of Dunhuang", not only frequently logged on to Weibo hot searches, but also swiped the entire Internet overnight, allowing her to be seen on many social platforms.

Through the broadcast of "National Style and Beautiful Youth", Hanikezi not only gained popularity, but also successfully promoted Dunhuang murals to be understood by the public. Hanikezi expressed on Weibo that he hoped everyone would pay more attention to the beauty of Dunhuang murals and understand these magnificent and exquisite art. As a result, netizens became more interested in this type of dance and launched a lively discussion on the Internet.

It is worth noting that Dunhuang mural dance has also been highly sought after at this year's major parties. For example, during the Beijing Spring Festival Gala, Yang Mi wore a dress inspired by Dunhuang murals, perfectly integrating China traditional culture with Western art. At the 17th Film Huabiao Awards Ceremony, Tong Liya also performed a Dunhuang dance "Journey" for everyone, which was amazing. At the recent New Year's Eve Gala on Hunan Satellite TV, Zhou Jieqiong performed Dunhuang dance with Hanikezi, once again feasting the audience's eyes.

It can be said that through the program's continuous exposure and promotion of national style and culture, Dunhuang dance has made perfect debut this year. It also made Hanikezi a prominent guest at various major satellite TV evenings. In just a few months, Hanikezi not only joined Zhejiang Satellite TV and Shenzhen Satellite TV's New Year's Eve Gala, but also cooperated with Dimashi at the CCTV Gala to bring wonderful works, and their commercial value continues to increase accordingly.

The convener of national style appeared on the Spring Festival Gala on major TV stations and was certified as industry strength. In

addition to Hanikezi, convener Zhang Yunlei is also constantly improving in commercial value. With the popularity of the program, Erye, whose recognition has continued to increase, not only successfully won McDonald's brand endorsement, but his data has also continued to improve, comparable to current traffic artists. Among the various lists released at the end of the year, convener Zhang Yunlei was on the list, and magazines and tickets related to Zhang Yunlei were repeatedly sold out.

In "Beautiful Youth with National Style", Zhang Yunlei, who is good at opera, fully demonstrated his determination to promote traditional opera. In order to allow more young people to listen to Peking Opera, during the convener's public performance session, Zhang Yunlei knew that he would suffer losses but still put the original Peking Opera "Lock Lin Bao" on the stage. He said: "Since I still have the ability to promote traditional opera, I will do it."

In fact, in his new song "Yuzhen", Zhang Yunlei also used the lyrics and singing methods of traditional folk art to interpret it, and it has also been accepted by the public. The sales volume and ranking are not inferior to popular songs. With the popularity of the program, convener Zhang Yunlei's efforts in promoting traditional opera have also been recognized by everyone. Therefore, he was invited to participate in the Dragon TV Spring Festival Gala. What kind of traditional cultural works he will bring at that time is really exciting.

In addition, the other two conveners of the program, Ju Jingyi and Huo Zun, also gained more attention and exposure as the program became popular through the promotion of folk dance and national music displayed on the program. Among them, Ju Jingyi sang the story of Wang Zhaojun, one of the four great beauties in ancient times, who went out of the fortress and exchanged peace for a peaceful and healthy place. The innovative dance style added a different style to the work. On the night of the program's launch,# Ju Jingyi Hongyi # logged on to Weibo hot searches, allowing the audience to see her ability to promote national customs. Therefore, she also appeared on CCTV Spring Festival Gala for the first time and was recognized by the industry. Convener Huo Zun will also appear on the Dragon TV Spring Festival Gala based on his promotion of national music.

Through the continuous exposure of the program and the promotion and inheritance of excellent traditional culture, the three conveners of national customs have been recognized by the industry. They have "covered" all major TV evenings, which shows the influence and dissemination of the program.