LeTV and Ali sign a 10 billion underwriting agreement. LeTV Sports announces completion of Series B financing

In order to increase sales of hardware products, LeEco is trying to use third-party e-commerce platforms to achieve this goal. After LeEco signed an annual sales agreement of 6 million units with Jingdong, yesterday, LeEco reached a comprehensive strategic agreement with Alibaba to plan an annual sales target of 10 billion yuan.

It is understood that Alibaba and LeTV will focus on comprehensive cooperation in the future on sales, community operations, content operations, channels and other aspects to promote the integration of chemical reactions in the retail industry and form an ecological commercial service system. In this strategic cooperation, the two parties jointly planned the sales target for 2016: LeEco's sales in Tmall are expected to exceed 10 billion yuan this year. Zhang Zhiwei, president of LeEco's Ecological O2O Sales Platform, said that LeEco and Ali have opened up promotion nodes for both parties, which will allow both parties to have a more complete and orderly promotion pace throughout the year, thus covering consumption points throughout the year.

In addition, Ali Village Taopai will open up the entire line with LePar stores. In fact, the offline home appliance market, especially the rural market, has broad development space. Data from OviCloud shows that in the TV market in 2015, rural sales accounted for 51%, and urban sales accounted for 49%. Among the smart TV categories, the rural market also performs better than the urban market.

Just a few days ago, LeTV Mobile announced that it had signed an annual sales agreement with JD. com for 6 million units. Feng Xing, senior vice president of LeEco Holdings and president of LeEco Mobile, said that in order for LeEco's mobile phones to achieve the goal of 15 million units in 2016, it needs to pay equal attention to multiple channels, including operator channels and third-party channels. Industry analysis also pointed out that increasing sales of mobile phones and TVs is LeEco's most urgent task at present. Only by increasing the scale of terminal hardware can the entire LeEco ecosystem form a positive closed loop and fundamentally solve the problem of hardware business subsidies.

At the same time, LeSports 'long-hyped Series B financing finally came to light yesterday. LeSports officially announced yesterday that it had received 8 billion yuan in Series B financing, with a valuation of approximately 21.5 billion yuan. LeSports said that after the financing is completed, the company will focus on a number of measures such as the acquisition of IP resources for the world's top events and the upstream and downstream layout of the sports industry.

According to LeSports, this round of financing was led by HNA, with more than 20 institutions including Zhongze Culture and Anxing Assets, as well as more than ten individual investors including Sun Honglei, Liu Tao and Chen Kun. In addition, Series A shareholders such as Le Group and Dongfang Huifu increased their holdings. Li Mingbi, president of HNA Capital Investment Co., Ltd., said that investing in LeSports is not purely a financial consideration. In the future, all parties will cooperate in sports tourism IP, Internet sports marketing and other aspects.

LeSports said that after completing the Series B financing, the company will continue to obtain the world's top event resources, including head resources with large users and focus projects with high cohesion. Accelerate the introduction and training of talents for content operations and editing. Gradually explore and form a charging model for sports content. It is worth noting that after LeSports completed this financing, its valuation has reached 21.5 billion yuan, which gives LeSports the capital to compete with Tencent Sports, Ali Sports, and Wanda Sports. The battle for event IP resources may further intensify in the future.

Editor: vian