Wang Changtian of Light: The annual proportion of profitable films is only 20% and 100 new artists will be signed this year

Against the background of the movie "Mermaid", which Enlight Media participated in investing in, which hit a box office break of 3 billion yuan in 19 days after its release, Wang Changtian, president of Enlight Media, recently "complained" that there are too few movies made every year that can make money without losing money, and the profit-profit ratio is probably a "28 effect".

Wang Changtian said: Of the six to seven hundred film projects every year, less than 20% are profitable. For most projects, the day the shooting plan is announced is the beginning of the loss. Therefore, in Wang Changtian's view, news such as "I have opened another project","I have invested in another project","My film is about to be released", and "This is my film list" are in most cases not good news, but just bad news. However, what makes Wang Changtian feel a little uneasy is that in the movie craze, such "bad news" is often announced and spread as "good news." He lamented: There is too much such "good news" in the market.

Thinking about Wang Changtian's words seems to make people understand that although the film market is constantly creating new box office records, it is not a risk-free market, and the risks involved are not necessarily small. Further, there is no need for the stock market to hype every single piece. We don't know whether it will be a profit or a loss.

Normally, Wang Changtian is still optimistic about China films. In August 2013, Wang Changtian predicted that in the next five years, there will be domestic films in China with a box office of up to 3 billion yuan. I wonder if Wang Changtian would have expected that Enlight Media would be one of the partners who joined forces to create this record.

But among them, Wang Changtian was also deeply touched by the problems that had arisen in the domestic film and television industry. In September 2015, Wang Changtian once complained: "There are 200 directors on the list, why can't we find suitable ones at critical moments? Is it okay not to train new directors?!" In the eyes of industry insiders, China's film market lacks original works, good screenwriters, good directors, good marketing teams, and innovation. The film market may seem very popular on the surface, but in fact it is beginning to distort. Many people come in halfway, just thinking about making money, and they want to make quick money. They lack people who really focus on making movies.

In order to gather talents, on February 20, 2016, Wang Changtian announced that Light Agency would sign 100 new artists in 2016. This should be just a small part of his plan.

Editor: vian