Entertainment marketing has become a common practice, Huang Xiaoming brings Ruiyi to launch a dark fragrance

The TV series "Dark Fragrance" starring Huang Xiaoming is a big drama full of fashion. Huang Xiaoming in the play, as a young talent and a giant businessman of a generation, naturally needs to be accompanied by various famous brands. In addition to the expensive suits and watches, the several cars he plays Cheng Yuan in the play are even more enviable. Especially the Mazda Ruiyi, Huang Xiaoming praised it for its fashionable shape, smooth lines, excellent performance, and humanized design. After driving the Mazda Ruiyi, Huang Xiaoming only said one thing: Driving this car is comfortable. This simple sentence just reflects the biggest characteristics of Mazda Ruiyi: convenience and comfort. Among cars of its class, Mazda Ruiyi has unparalleled driving and parking convenience, which can be summarized as zero difficulty in driving and zero difficulty in parking.

In today's era when implantable entertainment marketing is becoming a common practice, the automobile industry has undoubtedly been swept by this heat wave. Automobile cultural and entertainment marketing relies on the influence of stars in film and television dramas, and uses a strong alliance to tend to be soft publicity methods., push relevant automobile manufacturers or models into the market craze, in order to increase the awareness of models and brands. This marketing method not only reduces the investment risks of film and television dramas, but also allows more audiences to know about car brands. From this perspective, it can be said to be a win-win situation.

However, this kind of embedded marketing in film and television dramas is also a double-edged sword. If the plot design is not clever and the advertising traces are too obvious, it will affect the audience's mood in watching the film and television dramas, which will instead arouse everyone's disgust and increase popularity while reducing reputation.

Ruizda Wing and "Dark Fragrance" also have luxurious and fashionable qualities. The combination of the two can be described as seamless and blended with water and milk, achieving a state of moistening things silently: in "Dark Fragrance", Huang Xiaoming plays Cheng Yuan, who staged several thrilling car battles. In this plot design, the excellent performance of the Mazda Ruiyi is fully exposed, allowing countless viewers to experience the style of the Mazda Ruiyi, who has the reputation of being the king of corners. We can completely say this: Mazda Ruiyi's advertising placement in "Dark Fragrance" is a successful example of product placement marketing.