The net profit of Yangtze River Culture has doubled in half a year compared with the same period last year, and joined hands with Ali Pictures to break through the comedy industry chain.

A few days ago, Yangtze River Culture released its first semi-annual report. According to data, the company's performance continued to grow at a high speed in the first half of 2016, with revenue of 153 million yuan and net profit of 40.89 million yuan belonging to shareholders of the parent company, an increase of 103% over the same period last year. At the same time, a number of film and television programs jointly operated by the company and Ali Pictures have been launched.

A few days ago, Changjiang Culture released its first semi-annual report after listing. Data show that the company's performance continued to grow at a high speed in the first half of 2016, with revenue of 153 million yuan and total profit of 53.65 million yuan. The net profit of shareholders belonging to the parent company was 40.89 million yuan, an increase of 103 percent over the same period last year, and earnings per share was 0.60 yuan, up 50 percent from the same period last year. Gross profit margin was 52%, an increase of about 100%.

Financial reports show that as a pilot project for the capital operation and resource integration of Hubei Radio and Television, the "TV+" strategy of Yangtze River Culture is rapidly falling to the ground. During the reporting period, the company reached cooperation with Ali Pictures, and a number of film and television programs have been started; the company has reached cooperation with Huajiao TV APP and Changsheng Media to create the financial live broadcast "God of Wealth Channel".

"Yangtze River Culture has successively signed or cooperated with well-known domestic hosts such as Yao Changsheng, Wang Fang, Wang Weinian, Wan Qianqian, and Wanfeng. The first batch of signed anchors is about 20, which is required to bring their own fans and the ability to guide automatically." Guo Weidong, secretary of Yangtze River Culture, revealed in an interview with reporters.

< strong > launch "TV+" strategy to test the waters to create financial live APP < / strong >

since last year, various live APP platforms have sprung up and become phenomenal products. But after the hustle and bustle, the content deficiency of live APP platform has become more and more prominent. In addition to beauty shows, press conferences and other conventional routines, there is a general lack of high-quality content, which is precisely the strengths of traditional media, especially TV media that are familiar with video transmission.

in this regard, Guo Weidong said: "Changjiang Culture has been committed to the industrial layout of 'TV+', exploring the mutual diversion of video content online and offline." The company's partnership with Huajiao TV and Changsheng Media is not only to cover the advantages of traditional video content production into mobile live APP, but also to achieve a win-win situation between channels and content and achieve commercial profits. At present, live broadcast APP has not found a good profit model, and they are spending money, and mobile live broadcasting can indeed bring users a sense of flu and presence, and can obtain information more quickly, which has more advantages over the live broadcast form of traditional media. "

in fact, although the live broadcast APP platform is in the stage of spending money collectively, a large part of it is spent on the competition for IP, which is a good thing for the IP side. "We select the financial and economic field as the content portal, and through the platform of the God of Wealth Channel, we invite financial media, well-known anchors, economists, business owners, entrepreneurs, and so on to join the live broadcast force. the content they provide will enhance the activity and user stickiness of the live broadcast platform. Mobile live broadcasting is a new type of service based on social sociality. it is not limited by time and space. As long as it is attractive enough and has its own characteristics, it is very easy to make a profit by combining with commercial elements such as scene implantation and link jump. Guo Weidong pointed out.

in this regard, some analysts pointed out: "the founding team of the Yangtze River culture mainly comes from the Beijing Television Financial Channel, so it is easy to take the lead in the financial and economic field, and it is also close to 'money'. At a time when the television system is difficult to change and the media has changed greatly, pure television channels have long seen the ceiling, transformation is inevitable, the key is how to turn, 'TV+' can be regarded as a positive choice. "

< strong > join hands with Ali and Letv to lay out the film and television industry chain < / strong >

although the founding team of Yangtze River Culture mainly comes from the production of TV programs, movies are undoubtedly an important part to be added in the "TV+" strategy. In fact, the wealth myth of filmmakers has been the envy of TV people for a long time. Wang Changtian, chairman of Light Media, worked in the financial and economic program of Beijing Television in his early years. What really transformed him after many years of dismal operation was also attributed to the fact that he later broke away from the system and crossed into the film and television entertainment industry.

compared with the era of Wang Changtian's cross-border movies, the current film and television circle is full of bigwigs. For newcomers such as the Yangtze River culture, "marriage" has become an important way to integrate quickly.

on January 28 this year, Hubei Changjiang Radio and Television Media Group, the controlling shareholder of Changjiang Culture, reached a strategic cooperation with Ali Pictures. In May this year, Alibaba Pictures participated in the third season of "I am a Comedy Mad" broadcast by Hubei Satellite TV. It is reported that the two sides plan to build a comedy industry chain of "talent show-boutique TV series-comedy movies" on the basis of "I am a comedian". "the advantage of Yangtze River culture lies in TV programs and TV dramas, while that of Ali Pictures lies in the resources of artists, movies, internationalization and so on. We will combine the advantages of both sides. Take the Hubei Satellite TV brand variety show "I am a Comedy Crazy" produced by Changjiang Culture for three consecutive years as an example, the outstanding contestants in the third season of this year will be transferred to Ali Pictures' films and TV dramas. Three crazy comedians were selected from our co-investment in "embarrassing Girls turn around". In the future, we will work together to create comedy movies, make full use of Hubei Radio and Television's high-quality IP resources, and jointly produce all kinds of in-depth cooperation in TV dramas and films, "Guo Weidong said.

the financial report also shows that the urban emotional TV series "good Mr.", jointly produced by Yangtze River Culture and Leeco, and starring Sun Honglei and Jiang Shuying, officially ended on June 22, becoming a well-received and popular phenomenal drama of the year. According to the data, the audience rating of the finale of "good Mr." exceeded 3.5 million on the same day, with more than 600 million Internet hits in a single day, and the total number of online hits during the first round exceeded 8 billion.

"traditional content providers receive money for selling the program, and the project is over. Under the thinking of the Internet, we need to go further, change the audience into users, gain insight into the needs of users, meet the needs of the industry and industry while doing the content of the program, and bring incremental benefits to the media, "Guo Weidong said." as a market-oriented subject established by Hubei Radio and Television to deepen the reform of the cultural system and adopt the mode of separation of production and broadcasting. Yangtze River culture has formed a complete content industry chain including content model research and development, content production and content copyright distribution. Yangtze River Culture is the most important strategic financing platform for Hubei Radio and Television. In the future, the company should realize the double-front operation of "industry + capital" and strive to become the forerunner of the restructuring of state-owned cultural enterprises.

Edit: yvette