Opinions of the General Office of Jiangxi Provincial people's Government on promoting the Development of Health and Health Tourism

All municipal, county (District) people's governments and departments of the provincial government:
Developing healthy tourism is an important part of building a new development pattern in our province, an inevitable choice to practice "green water and green mountains are golden mountains and silver mountains", and is of great significance to promote the high-quality development of our province's culture and tourism industry. In order to implement the 14th five year plan for national economic and social development of Jiangxi Province and the outline of long-term goals for the year 2013, and accelerate the development of health tourism in Jiangxi Province, with the consent of the provincial government, the following opinions are put forward.
## 1、 General requirements
### （1） Guiding ideology.
  We should fully tap the potential of health care tourism resources in our province, improve health care tourism facilities, enrich health care tourism products, prosper health care tourism culture, improve health care tourism services, cultivate health care tourism into an important growth pole of culture and tourism industry, constantly meet the people's multi-level and diversified health care and tourism and leisure needs, and make greater contributions to the comprehensive construction of a modern tourism system and a "healthy China".
### （2） Basic principles.
Adhere to health-oriented and serve the public. Adhere to the strategic position of giving priority to the development of health tourism, serve the public, and ensure the growing health needs of the people in an all-round and all-round way.
Adhere to local conditions and highlight characteristics. According to the resource endowment, cultural history and economic level, all localities adhere to the public health care market, scientifically position the development direction of health care tourism, clarify the development goals and breakthrough paths, and highlight the regional characteristics of health care tourism.
Adhere to integrated development, build and share. We should adhere to the cross-border integration of health care and elderly care, tourism, culture, education, sports and so on, and work together to achieve the interconnection of health care tourism facilities and the joint construction and sharing of health care public service system.
Adhere to innovation leading and market leading. Adhere to market orientation, use new achievements in multiple disciplines and fields, accelerate technological innovation, product innovation, management innovation and policy innovation, and promote the healthy and orderly development of the health tourism industry.
### （3） Development goals.
Through continuous efforts, the provincial health care tourism industry system is basically complete, the industrial scale continues to expand, the service capacity is significantly improved, the brand influence is comprehensively enhanced, and the comprehensive competitiveness is significantly enhanced, becoming a first-class health care tourism destination in the country. By 2025, cultivate a number of health care Tourism Enterprises above Designated Size, build a number of national health care tourism demonstration bases and leading projects, incubate a number of health care tourism products with independent intellectual property rights, and cultivate a number of high-end application-oriented talents in health care tourism; The proportion of health tourism revenue in the total tourism revenue has increased significantly, becoming a new growth point of the tourism industry in our province.
## 2、 Main tasks
### （1） Build a healthy tourism industry system with Jiangxi characteristics.
**1. Make every effort to develop the health tourism industry of traditional Chinese medicine** Vigorously promote the integrated development of "medicine, medicine, nutrition and tourism", strengthen the protection of local medicinal materials and medicinal materials of origin, and encourage the production and research and development of medicinal and food homologous products and health food products. Strengthen the intellectual property protection of original traditional Chinese medicine therapies such as thermal moxibustion, focus on building the brand of thermal moxibustion, issue standards, and cultivate the characteristic advantages of traditional Chinese medicine health tourism in our province. We will develop health care derivatives of traditional Chinese medicine and improve supporting industries. (responsible units: Provincial Department of culture and tourism, Provincial Bureau of traditional Chinese medicine, Provincial Health Commission, provincial market supervision bureau)
**2. Promote the development of hot spring health tourism industry** Hot spring vacation is fully integrated into the concept of health management, creating a strong atmosphere of hot spring health. Strengthen the protection and development of hot spring resources. Institutions that rely on hot spring resources to carry out recuperation and physiotherapy shall apply the relevant policies of medical institutions in terms of land use. Scientifically and moderately develop the hot spring health care real estate and enrich the hot spring health care tourism industry system. (responsible units: Provincial Department of culture and tourism, Provincial Health Commission, Provincial Department of natural resources)
**3. Continue to develop the forest health tourism industry** Strengthen the management and protection of forest parks and wetland parks, make rational use of forest ecological resources, and give priority to the development of forest health tourism industry. Encourage the intensive use of functional houses of forest parks and wetland park management institutions and idle forest rural houses to take shares in health care tourism projects and build health care tourism facilities. (responsible unit: Provincial Department of culture and tourism, Provincial Forestry Bureau)
**4. Accelerate the development of summer resort and health tourism industry** Vigorously explore high-quality summer tourism climate resources, and build high-quality summer tourism destinations. Make full use of rural collective construction land such as original houses, hollow villages and old houses, and promote the construction of summer resort and health tourism projects through the integrated development of rural primary, secondary and tertiary industries. (responsible units: Provincial Meteorological Bureau, Provincial Department of culture and tourism, Provincial Department of agriculture and rural areas, Provincial Department of natural resources, and Provincial Forestry Bureau)
**5. Innovate and develop the cultural health tourism industry** Highlight the concept of wellness, explore the elements of wellness in red culture, Confucian culture, Taoist culture, Zen culture, traditional Chinese medicine culture, ceramic culture and celebrity culture, innovate the format of wellness tourism products, and use big data, cloud computing, Internet of things, artificial intelligence and other technologies to enable cultural Wellness tourism and enhance industrial added value. (responsible units: Provincial Department of culture and tourism, Provincial Health Commission, Provincial Bureau of traditional Chinese Medicine)
**6. Vigorously expand the sports fitness tourism industry** Integrate health, wellness and sports, and enhance the endogenous driving force of sports wellness tourism industry. Create new carriers such as sports fitness city and Ecological Culture Sports Park, and cultivate new formats of sports fitness tourism industry. Actively support the development of emerging industries such as sports tourism, outdoor sports and e-sports, and cultivate the industrial market of "fitness + sports". Take local traditional sports as the starting point to create brand sports and fitness events. (responsible unit: Provincial Department of culture and tourism, Provincial Sports Bureau)
### （2） Build a healthy tourism brand with world influence.
**7. Vigorously build the brand of health tourism destination** Deeply cultivate local characteristics, create a new landmark of Kangyang tourism, and launch the image of Jiangxi Kangyang tourism. We should tap the resources of healthy climate and continue to create brands such as "China's natural oxygen bar", "summer tourism destination" and "National Climate sign". Give full play to the unique resource advantages of Lushan Mountain, which is "a world famous mountain" and "summer resort and winter hot spring", and build it into a national first-class and world-famous health resort. Yichun city will give full play to its excellent ecological environment, rich hot spring resources, profound Zen culture, numerous summer resorts, and the "capital of Chinese medicine" to build itself into an ecological health and livable resort in western Jiangxi. Give full play to Ganzhou's Hakka culture, red culture, Yangming culture and green ecological advantages, and create a health resort back garden in Guangdong, Hong Kong and Macao Bay area. Give full play to the advantages of Shangrao International Medical Tourism pilot area and Shangrao national traditional Chinese medicine health tourism demonstration area, and create a new benchmark for national health tourism. Accelerate the construction of health tourism brands in Nanchang, Pingxiang and Ji'an. Encourage all localities to adjust measures to local conditions, promote excellence and build up potential, and create distinctive brands of health tourism destinations. (responsible units: Provincial Department of culture and tourism, provincial development and Reform Commission, people's governments of cities divided into districts and Ganjiang New Area Management Committee)
**8. Vigorously build the brand of Health Tourism Festival** We will continue to hold activities such as the "Jiangxi forest tourism festival" and the "camphor tree medicine fair", hold the "International Health Tourism Forum", and become an internationally renowned health tourism festival brand. Launch the theme publicity and promotion month of health care tourism, and comprehensively publicize and promote online and offline, so as to create a "gold lettered signboard" of health care tourism festivals and events across the province. All regions are encouraged to establish health tourism festivals with unique local characteristics. (responsible units: Provincial Department of culture and tourism, Provincial Forestry Bureau, Provincial Department of Commerce, people's governments of cities divided into districts and Ganjiang New Area Management Committee)
### （3） Build a professional health tourism management system.
**9. Establish and improve the health tourism standard system** Vigorously promote the national health care tourism demonstration base standards, prepare technical specifications for health care tourism services, management, products and other aspects, and promote the standardization and standardized development of health care tourism in the province. (responsible units: Provincial Department of culture and tourism, provincial market supervision bureau, Provincial Health Commission, Provincial Bureau of traditional Chinese Medicine)
**10. Establish a training and certification system for health care service personnel** Standardize the evaluation of vocational skills of health care services, establish and improve the evaluation mechanism of health care service talents, and carry out the identification of vocational skills of health care services. Carry out vocational skill competitions for health care services to improve the social status of health care practitioners. (responsible units: Provincial Department of human resources and social security, Provincial Department of culture and tourism, Provincial Health Commission, Provincial Bureau of traditional Chinese Medicine)
### （4） Cultivate healthy tourism consumption market.
**11. Encourage the integrated development of medical rehabilitation and health tourism** In combination with the actual development of health tourism in our province, according to the affordability of our province's medical insurance fund, medical rehabilitation projects that meet the regulations will be included in the payment scope of our province's basic medical insurance. (responsible unit: Provincial Medical Insurance Bureau)
**12. Improve the "healing and recuperation" system for cadres and workers** We will improve the "healing and recuperation" system for cadres and workers in organs, enterprises and institutions, drive the development of "healing and recuperation" and promote the standardized and orderly development of health tourism. (responsible unit: Provincial Federation of trade unions, Provincial Department of human resources and social security)
### （5） Cultivate healthy tourism market players.
**13. Encourage the development of professional health tourism management institutions** Relevant enterprises and institutions in tourism, health and other fields are encouraged to specialize in or concurrently engage in health tourism. We will promote advantageous health tourism enterprises to implement cross regional, cross industry and cross ownership mergers and acquisitions, and build cross-border integrated industrial groups and industrial alliances. (responsible units: Provincial Department of culture and tourism, Provincial Health Commission, Provincial Bureau of traditional Chinese medicine, provincial market supervision bureau)
**14. Cultivate backbone health tourism enterprises** We will promote the integrated development of health care enterprises, medical institutions, elderly care institutions and tourism destinations, and encourage the third tier hospitals in the province to cooperate with health care tourism enterprises to carry out health care tourism business. Promote the chain, joint and group operation of health tourism enterprises to achieve large-scale, group and network development. Encourage the establishment of special health tourism organizations and groups in accordance with laws and regulations. Encourage health tourism enterprises to become bigger, stronger, better and more special, and cultivate a number of health tourism enterprises above designated size. (responsible units: Provincial Health Commission, Provincial Department of culture and tourism, Provincial Department of civil affairs, people's governments of cities divided into districts and Ganjiang New Area Management Committee)
### （6） Optimize public services for health tourism.
**15. Promote the construction of supporting facilities for health tourism** We will comprehensively promote the construction of health tourism infrastructure, service facilities, ecological protection facilities, and focus on strengthening the construction of supporting facilities such as accommodation and catering, medical and health care, and elderly care services. (responsible unit: People's governments of districts and cities, Ganjiang New Area Management Committee)
**16. Improve the health tourism service level** Introduce advanced management concepts, explore the use of modern enterprise management modes such as chain, trusteeship, sharing, and professional manager system, and improve the operation ability and management level of health tourism enterprises. Strengthen safety protection and diversion