"Double Dragons and Double Phoenixes" hit the golden song and was recognized. Sony Music's strategic deployment showed results for the first time

The 27th Golden Melody Awards Ceremony was grandly held on the 25th in Taipei's Little Dome. Sony Music shone this year with stars shining brightly. Not only did the lineup attend, but Ken Hirai, Lang Lang and A-Lin also took the stage to help the "Double Dragons and Double Phoenix", cheering for the nominees for the Best Mandarin Male and Female Singer. For this Golden Melody Awards, Sony Music nominated ten awards, covering single production, performance recording, singing recording, best Mandarin male and female singer, packaging design and other awards. Among them, Ke Zhitang and Su Yunying were shortlisted for the "Best Newcomer Award", Xiaoxia and Su Yunying were shortlisted for the "Best Mandarin Female Singer", and Matzka and Ke Zhitang were shortlisted for the "Best Mandarin Male Singer".

It is worth mentioning that this is the first large-scale collective explosion and strength display before industry authoritative awards after Sony Music adjusted its strategic deployment. Within a year last year, mainland Cui Jian, Xiaoxia (Huang Qishan), Su Yunying and Taiwan's Matzka and Ke Zhitang successively signed into Sony Music, landed in the Golden Melody Award with their first works, and were shortlisted in the Best Male and Female Mandarin Singer Award with the most valuable value. Sony Music's "Double Dragons and Double Phoenix" glory is also the first time. This first time not only represents the accuracy of Sony Music's strategic deployment in future development, but also demonstrates absolute market advantages in the judgment and value development of artist development strategies. Although it has missed the awards, the music quality and market value presented by Sony Music have been recognized and have also transcended its substantive significance. That night, Cui Jian's "Light Frozen" won the "Best Singing Recorded Album Award", the soundtrack of the movie "Strange Man's Code: The Mysteries of Gurub" won the "Best Playing Recorded Album Award", and Chen Jianqi, producer of the Golden Melody Award, won the "Best Single Producer Award" with a lot of results.

The red carpet lineup and the international team dispatched the Sony family to attract super "gold"!

In the red carpet session that night, the "Sony Family" led the way with Japanese pop singer Keno Hirai, and then the "international piano superstar" Lang Lang led the way on the red carpet. Lang Lang was a guest performer at the Golden Horse 50. This year, he returned to Taiwan to participate in the Golden Melody Awards and performed together with Xiao Jingteng. "Ghost Horse Elf" Su Yunying was shortlisted for this year's Golden Melody Newcomer Award and Best Mandarin Female Singer for "Ming Ming". She wore Stella mccartney 2016 spring and summer black trousers with a strong aura; and the one who sent Su Yunying to the Golden Melody Award Hall was It was the behind-the-scenes hero Golden Melody producer Chen Jianqi; Chen Jianqi followed closely behind, walking on the red carpet with his favorite student,"Creative Man" Ke Zhitang. Ke Zhitang's "You Don't Really Want to Wandering" strongly attacked this Golden Melody Awards and was also shortlisted for the Golden Melody Newcomer Award and Best Mandarin Male Singer. For two awards, he walked on the red carpet wearing a Saint Laurent suit, showing Ke Zhitang's warm and handsome side.

"Soul Singer" Ai Yiliang participated in the Golden Melody Awards this year as a dub actor. She wore a Daniel Wang dress beautifully and neatly, showing her straightforward and romantic personality. Matzka, a "musical genius", was shortlisted for the best male singer for "Southeast Beauty Vuvu Reggae". Walking the red carpet with him was the album's producer and his musical partner Soichiro Arai. The last person to hold the lead was Xiaoxia, who was shortlisted for this year's Best Female Singer. Joining her on the red carpet was Qin Sifeng, the producer of this album "Xiaoxia", who can be called a behind-the-scenes hero of the king level! Xiaoxia's low-cut flat-mouth evening dress and producer Qin Sifeng walked on the red carpet hand in hand to show off her good figure! When Xiaoxia arrived in Taipei the night before last, she seized the opportunity to show off her skills on the tennis court and said that the red tennis racket in her hand was the lucky thing for her golden song.

Ke Zhitang was named by Eason Chan and praised Xiaoxia generously and congratulated Peng Jiahui

for being awarded the Golden Melody Awards. Sony Music not only has a high value in the nomination for the awards, but in the only few performance segments of the Golden Melody Awards, Sony Music is also regarded as a strong international lineup. Support, first, there was a new album performed by Ken Hirai, which was the main emotional scene. Then, the warm interpretation of Lang Lang and Xiao Jingteng paved the way for Huang Yingying to receive the Contribution Award. Then, A-Lin's perfect performance was full of dynamic. Before the awards were announced, the stars of Sony Music swept the audience.

At the awarding moment, newcomer Ke Zhitang was recognized by Eason Chan."His voice is rich, magnetic and personal. It is hard to imagine that such a soulful voice comes from a 25-year-old boy, and he directly challenged the Golden Melody King the first time he released an album." He has always been calm about winning the award, and he was already very happy to participate. On that day, Ke Zhitang wore a Saint Laurent suit, showing his cultural and fashionable taste. Even Eason Chan praised him for being handsome, which made him very happy. It is reported that his solo concert "One Man's Wandering Concert Tour" will also launch several performances next month.

As a female Mandarin singer shortlisted for the first time in the Golden Melody, Xiaoxia generously blessed her friend Peng Jiahui after missing the award. The two became friends by participating in Hunan Satellite TV's "I am a Singer". Now they are meeting again at the Golden Melody Awards in a different time and space.,"I congratulated Jiahui on Weibo immediately, and she truly deserved it!" Xiaoxia sent her blessings immediately. In addition, Xiaoxia said that she had begun preparations for "Xiaoxia 2.0" or had interactive releases with "Huang Qishan 2.0". She said,"I have been in the industry for 30 years, and singing is no longer for any awards, but because of the Golden Melody Awards, I came to Taipei twice for promotion in a few months, and there were many unexpected gains, which virtually brought her closer to Taipei."

Sony's stars celebrated Su Yunying's "Ghost Horse" scene. After the on-site

ceremony, Sony Music celebrated the shortlisted and award-winning singers. Chen Jianqi, producer of Ke Zhitang's "You Don't Really Want to Wander" and Su Yunying's "Ming Ming", Shoichiro Arai, producer of Matzka's "Southeast Beauty Vuvu Reggae", and Qin Sifeng, producer of Xiaoxia, were present one by one to participate in the event. Xu Yi, host and CEO of Sony Music Entertainment Greater China, expressed his affirmation of everyone's efforts and achievements. Matzka, Xiaoxia, Ke Zhitang, Su Yunying, and Cui Jian all cooperated with Sony Music for the first time to advance to the Golden Melody Award, and the results are quite impressive. Therefore, each of the Sony family artists was presented with a "golden microphone", symbolizing that "Sony's Voice" would sing the song to every Sony artist on stage in Asia. She hoped that next year "the golden songs would be strong and create new achievements." Su Yunying jokingly held the golden microphone and said: "Can this be eaten?" Who loves candy, she can't forget the Candy Golden Melody Awards that Jolin Tsai made for the finalists for the Best Female Singer at the ceremony. She shouted: "It smells so good!" He also said that it was an honor and satisfaction to be able to sit with so many senior idols, and he was also very normal about winning the award. In addition, Sony artists such as Wang Ruolin, Ai Yiliang, Zhou Xingzhe, Li Yufen, and Gentleman were also present to congratulate them.