More and more theaters in the industry are worried that they will soon be unable to hold on without ticket support

Chen Shaofeng is quite critical of blind investment in movie theaters and films: "There are more and more theaters, and there are fewer and fewer ticket supplements. Some theaters will not be supported by ticket supplements and will soon be unable to withstand it."

Original title: In 2016, Wanda Film Industry's revenue was 39.19 billion yuan. Cinema lines will soon be unable to survive without the support of e-commerce box office subsidies

. Recently, Wanda Cinema Line announced that the company achieved operating income of 11.1 billion yuan in 2016, a year-on-year increase of 39%, and non-box office revenue reached 3.8 billion yuan, a year-on-year increase of 101%. Industry insiders analyzed that Wanda's industrial structure is relatively reasonable and has advantages in film operations, but its content competitiveness is not strong and still needs to be transformed. It also proposed that in 2017, movie theaters will gradually experience the negative impact of excess. After five years, China's movie box office stops growing, movie theaters will face a new reshuffle.

According to reports, Wang Jianlin, chairman of Wanda Group, revealed that while the overall growth rate of China's film market slowed down, the revenue of Wanda's film industry in 2016 was 39.19 billion yuan, rising against the trend. According to public data, Wanda Cinema achieved operating income of 11.1 billion yuan, a year-on-year increase of 39%, of which non-box office revenue reached 3.8 billion yuan, a year-on-year increase of 101%.

Chen Shaofeng, a professor at the Institute of Culture at Peking University, analyzed that Wanda Theater Line has better technical equipment, relatively high ticket prices, and better location. Currently, it does not need to face price suppression competition. Therefore, the revenue of movie theaters has increased, not box office revenue. The increase proves that its business results are reasonable and has its advantages in movie theater operations.

However, Chen Shaofeng believes that with the continuous expansion of movie theaters, adding 8,000 - 9,000 screens every year, competition in the China film market will bring tremendous pressure. The growth rate of box office in the next five years is likely to be only 5%-12%, and even stop growth after five years.

The concentration of theaters is becoming more and more obvious

. Some industry insiders believe that Wanda uses its existing real estate advantages and location advantages to do a good job in the film industry, but this advantage may not bring good opportunities to Wanda theaters after the market changes. Chen Shaofeng believes that if Wanda regards content as king and develops it into other cultural industries, it still needs a lot of efforts to change the content industry.

However, whether the film company still dares to invest heavily in making big movies, the industry insiders are not sure. A person in the film industry told reporters that the film market was sluggish in 2016, and the cost of films was getting higher and higher. For a movie with a box office of 100 million yuan, the producer received 40%, and 40 million yuan was not enough to be worth a big star. Value, we have not calculated other costs: "These can easily become bottlenecks in the development of the industry."

Chen Shaofeng is quite critical of blind investment in movie theaters and films: "There are more and more theaters, and there are fewer and fewer ticket supplements. Some theaters will not be supported by ticket supplements and will soon be unable to withstand it." He believes that there will be new screens in 2017, and theaters will continue to expand as originally planned. Some areas will experience overcapacity, and some will even be merged or even launched into the market. The concentration of theaters is becoming more and more obvious. Among the box office distribution of 48 theaters across the country, the top 6 theaters account for 50.44% of the box office.

The market value of youth films has reached its peak

. Chen Shaofeng suggested making films part of the cultural industry because the growth potential of the film itself is limited, and the market is increasingly inclined to make films and arrange films for young people, ignoring the "take all" films: "The value created by young people for the film market has reached its peak. If we do not awaken and satisfy the family and other age groups, it will be difficult for the film market to develop again."

Editor: Nancy