Artists involved in political turmoil how to carry out proper crisis public relations to avoid getting into trouble?

on the afternoon of July 6, a hashtag "boycotting Taiwan independence and boycotting movies with no other love" went viral on Weibo. Taiwanese actress Dai Liren, who starred in Zhao Wei's film "No other Love" and starred in "No other Love", became a target of criticism because she was accused by netizens of supporting "Taiwan independence" and "falungong." Another star, Hiroko Suwon, was also revealed by netizens to like photos of "humiliating China" and pay homage to "black history" such as Yasukuni Shrine. The reporter asked people in the industry about how to solve the crisis caused by the political storm.

original title: give Zhao Wei Dai Liren a lesson: what should be done about the crisis public relations of "political misdeeds" artists?

on the afternoon of July 6, the topic "boycotting Taiwan independence and boycotting movies with no other love" went viral on Weibo. Taiwanese actress Dai Liren, who starred in Zhao Wei's film "No other Love" and starred in "No other Love", became a target of public criticism because she was accused by netizens of supporting "Taiwan independence" and "falungong." Another star, Hiroko Suwon, was also revealed by netizens to like photos of "humiliating China" and pay homage to "black history" such as Yasukuni Shrine.

what is special is that the whistleblower this time is neither Huang an nor Chen Jingxin, but the "Central Committee of the Communist Youth League" Weibo with a red background. This practice, which is equivalent to the official seal, was instantly liked and retweeted by tens of thousands of netizens. The article could not be opened for a time after it was published, and netizens even questioned that Zhao Wei's public relations team deleted the article and has now resumed normal access.

< strong > what crisis public relations taboos did Zhao Wei's team commit when they delayed their response and sued for any disagreement? < / strong >

in recent years, it is not uncommon to be called for "blocking" by netizens because entertainers are involved in political disturbances. The parties issued a statement to clarify or apologize at the first time, and the peace may be settled with the shift of public opinion. But in this "no other love" incident, Zhao Wei's team made the mistake of not responding to the dispute in time. As early as April when the actors were announced, netizens reminded Zhao Weishen to use Dai Liren and Suwon Keiko, but the matter did not attract the attention of the film at that time.

when the "Central Committee of the Communist Youth League" came out, the node was full of hymns in July, and the political topic was already quite sensitive, and Zhao Wei's public relations team and supporters, also played the role of "pig teammates" in the debate:

first of all, the official blog claimed to sue abusive netizens, against mainstream public opinion. Dai and the film's official Weibo issued statements on the evening of June 28, after netizens condemned Zhao Wei's Weibo photo with Dai. Dai Liren stressed that he is concerned about social and current affairs and supports freedom of speech, but he will never accept being labelled as "Taiwan independence." If Dai's response is decent, the official blog's attitude is obviously tougher, saying that personal attacks caused by false rumors on the Internet will be "stated in the law and safeguard their rights to the end," and there is a great need to quarrel with the majority of netizens.

on July 1, the netizen "Lan Binqiang" claimed: "A private message from a person named Internet sprinkler showed a statement in support of Dai Liren in support of the movie'No other Love'. And the threat to make me" wait for a court summons ".

there is nothing wrong with safeguarding rights because of the damage to reputation, but it is obviously impulsive to put yourself on the opposite side of the majority of people when public opinion is most sensitive. "although I can't think of a better way to sue netizens than to declare the facts," said one brand manager. "it must be an exaggeration to sue netizens through legal proceedings. Zhao Wei has not been politically sensitive here."

secondly, the seemingly unknown director Guan Hu entered indiscriminately. Weibo forwarded Dai Liren's statement that Dai was a modest gentleman and had no political tendency, and that it was unfair to him for netizens to distort the facts. Subsequently, Guan Hu Fatu insinuated netizens like the ferocious Japanese army, but quickly deleted this article. At present, the visible style of Weibo painting has changed, claiming that "not to mention Taiwan independence, or any independence, is deeply abhorrent to me, and there is only contempt." the retweet in support of Dai Li-Jen has also been deleted.

< strong > is there a good way to get out of the political turmoil? < / strong >

as of press time, the reporter searched the Internet for "No other Love". The name of the leading actor Dai Liren has been removed from the cast list, and "No other Love" has become "No male lead".

No other Love has just been completed, and there is still a long buffer period before its release, while several other films that also starred in Dai Liren are not so lucky. For example, in "Ping an Island," which was released on July 29, Dai Lirong is second only to Huang Lixing.

on June 30, the film's official blog forwarded Dai Liren's response to rumors of Taiwan independence, which attracted a lot of scolding, mostly accusing Fang Li of supporting Dai Liren as "if you don't die, you won't die."

if "Ping an Island" belongs to the film that won't make too much splash even if it is released, then "the Portrait of 19 in Summer" starring Huang Zitao and Yang Caiyu may be more affected. Since Dai only played the father of the heroine and did not play the main role in the film, the film's official blog was silent after the incident, but after July 6, many netizens left messages on Weibo demanding that "clips of Taiwan independence elements be deleted". Some fans even speculated that the ticket jump of the film had something to do with the political storm, "finally know why it was postponed, hoping to clean it up, and then release it earlier."

Dong Zijian's "Liu Nong Cafe" is the only one of the upcoming films that has not been affected. Dai Liren only starred as a guest guest in the film, so his name was not listed in the film's cast list, and he did not seem to be besieged by netizens on Weibo.

while "Beautiful accident" starring Gui Lun magnesium is a typical example of lying down with a gun for no reason. Today, the official blog of the film released the theme song sung by EXO. As a result, some netizens even left messages to boycott the film among the applause of fans, on the grounds that Gui Lun mg was Dai Liren's girlfriend, so his political tendencies were not friendly.

is it a big deal for artists to have political problems? Perhaps there are people who take a chance that onlookers are forgetful, that the elimination of public opinion will not affect the release of the movie, and that netizens who boycott on Weibo are not the ones who go to the cinema to watch "No other Love".

on how to solve the crisis caused by the political storm, the reporter asked people in the industry, a public relations manager of a film and television company, to suggest that we can refer to what Pang Haoxiang did in 2014 when he was boycotted by netizens: "at that time, Pang Haoxiang's' the best life of a spoiled woman 'was about to be released, and Huayi did some things to change the topic, such as emphasizing Huang Xiaoming and Zhou Xun in publicity, while weakening the director." And take the initiative to provide the media with some other materials to divert the public's attention. "

and most people think that this is actually an unsolved problem. One industry insider sighed: "I don't think this kind of thing can have a so-called crisis public relations strategy. From Zhang Huimei in the early years to du Wenze later, we have not seen a powerful solution so far, and the usual consequence is heavy losses." just look at the Lancome and he Yunshi incident. "

Lancome's cooperation with he Yunshi triggered a concentrated boycott of the parent company L'Oreal Group and its subsequent fermentation, which may serve as a warning for Zhao Wei. The most immediate loss is that L'Or é al's share price has fallen in recent days, which has caused the company to evaporate at least 2.5 billion euros. Not only that, L'Or é al's brands other than Lancome, such as Biouquan, Weizi, Maybelline and Ishimura, have also been boycotted.

it is not difficult for us to find the similarity between these two events. First of all, the response is not timely. It was only two days after it was revealed that netizens boycotted Lancome News on June 2 that Lancome posted a notice on Sina Weibo that "she Yunshi is not the brand spokesman of Lancome" and made no mention of concert cooperation in Hong Kong. and only in the domestic media.

after netizens continued to express their dissatisfaction and announced that they would boycott Lancome, Lancome issued a statement on facebook on June 5, claiming to cancel the concert originally cooperated with he Yunshi for security reasons.

secondly, official intervention plays a vital role in the subsequent fermentation of the event. The Lancome incident was originally trapped only by public opinion, but a few days later, the Global Times commented that "he Yunshi is not wronged at all" and that "if you want to participate in the mainland market and benefit from it, don't do anything harmful to China's national interests." this makes excited netizens even more feel that they have political backing and justified.

so here we really want to remind spectators that in the event of a politically related crisis in public relations, although we do not know what is the best solution, we must at least clarify our voice as soon as possible, keep a low profile, and do not point the spearhead at the onlookers; the above relationship must be put in place so that the authorities will not come forward to determine the political nature of the incident.

Edit: yvette