The scale of the online literature industry is expected to reach 9 billion yuan in 2016. Industry: Need to slow down and improve quality

As of June this year, the number of online literature users in China has exceeded 300 million, and the growth rate of mobile online literature has reached 8.5%. Data shows that the scale of online literature in China reached 7 billion yuan in 2015, and it is estimated that the scale of online literature will reach 9 billion yuan in 2016.

From September 25 to 27, the "Second China Online Literature Forum" sponsored by China Writers Association and hosted by the Guangdong Province Association was held in Nanhai, Foshan, Guangdong. 200 people from all over the country, including online literature research experts, online writers, and representatives of online literature websites, participated in the forum. At the opening ceremony of the forum, the Guangdong Province Writers Association launched three new measures to prosper Guangdong's online literature, build an online literature alliance, and create a new highland for online literature creation and the transformation of the film and television industry.

Focusing on the theme of "Cultural Awareness of Internet Literature", representatives attending the meeting held three thematic forums: "Guidance and Management of Internet Literature","Trends in the Internet Literature Industry" and "Theoretical Review of Internet Literature". National online literature research experts and leaders of online literature websites discussed topics such as strengthening the standardized management of online literature, IP conversion, and copyright protection of online literature. Well-known online writers such as Tang Jiasanshao, Xue Hong, and Mengru Tianhuang shared their wonderful creative experiences.

At the opening ceremony of Guangdong's first online literature review publication

on the 25th, the Guangdong Province Writers Association launched three major measures to promote the prosperity and development of Guangdong's online literature.

The country's first online literature review academic journal "Internet Literature Review" sponsored by the Writers Association of Guangdong Province was released on site, and 11 nationally renowned literary critics, including Chen Qirong, Bai Ye, Ouyang Youquan, Shao Yanjun, Xiao Jinghong, Ma Ji, Xia Lie, Zhuang Yong, Yu Zhonghui, Zhou Zhixiong and Long Yangzhi, were hired as consultants to enhance the right to speak in online literature and guide the healthy development of online literature.

Subsequently, the Guangdong Province Writers Association conducted strategic cooperation with 14 influential online literature websites across the country, including Qidian Chinese Network, Chuangshi Chinese Network, Tianxiang, Xiaoxiang Academy, Yunqi Academy, Under the Banyan Tree, Romance Novel Bar, Qidian Girls Network, Novel Reading Network, Ali Literature, Qiangwei Academy, Tianya Literature, Palm Reading Culture, and 3G Bookstore, striving to open up a new situation of complementary advantages and win-win cooperation in the online literature community.

In order to promote the extension and development of online literature into the entire industry chain such as film and television production, the Provincial Writers Association cooperated with Nanhai to build a "Guangdong Internet Literature Base", and cooperated with Zhujiang Film Group, Nanfang Newspaper Media Group, Guangdong Province Radio and Television Network Co., Ltd., and Guoyi Film and Television City cooperated with the five parties to jointly build the Guangdong Internet Literature Base, striving to build the base into a new highland for online literature creation and the transformation of the film and television industry.

The scale of online literature can reach 9 billion yuan

. Since its birth in 1998, China's online literature has a history of 18 years. It has experienced stages such as BBS serialization, VIP payment system, PC reading, mobile reading, and IP wave. Today's online literature has become a world-class cultural phenomenon. According to statistics, there are currently millions of online authors in China, with annual updates of more than 60 billion Chinese characters, more than 100,000 novels per year, and 308 million literary netizens. At the same time, a large number of online literary works have been adapted into film and television dramas, games, and animation. Online literature is increasingly affecting people's reading style, thinking style and even lifestyle. Chen Qirong, vice chairman of the China Writers Association and director of the Online Literature Committee, said that in the thousands of years of history of China, such popular national creation and reading have been unprecedented. China's online literature can fully go global and become a literary style comparable to American Hollywood blockbusters, Japanese anime, and Korean idol dramas.

Cheng Xiaolong, deputy director of the Online Publishing Supervision Division of the Digital Publishing Department of the State Administration of Press, Publication, Radio, Film and Television, revealed that as of June this year, the number of online literature users in China has exceeded 300 million, and the growth rate of mobile online literature has reached 8.5%. Data shows that the scale of online literature in China reached 7 billion yuan in 2015, and it is estimated that the scale of online literature will reach 9 billion yuan in 2016.

But at the same time, such a hot online literature IP market also has many problems and risks, such as serious hoarding, inflated prices, copyright confusion, etc. There are not many works with international vision and international standards, and a positive development trend has not yet been fully formed. In addition, many online literature websites are relatively weak at the technical and application levels, especially the DIM digital copyright protection technology has not yet been applied by most online literature website owners.

Online literature needs to be slowed down and improved.

Li Yang, general manager of Chinese Online 17K Novel Network, pointed out that at present, the readership of online literature is changing, and the proportion of secondary culture and urban online literature is rising. In addition, many users are gradually unable to accept Serial novels with more than 500,000 words, which makes it difficult for online literature to enter the stage and level of universal reading, so richer content and themes are needed to meet the reading needs of more users. Although online literature has formed a form of interaction between writers and platforms in the early stages of the starting point of the Chinese website, today the form of interaction and communication has also changed. Interaction of some unlimited new products such as live broadcasts and videos has gradually won the market. The emerging competitive relationship between reading and experience in new media such as news headlines, WeChat, Weibo, mobile games, and VR has also threatened online literature with "fragmentation."

Online writer Guan Pingchao felt this crisis and put forward the idea of "slowing down, slowing down, and improving quality." He said,"The speed of online text updates can be reduced, and the number should also be reduced. Don't use millions or tens of millions of updates. All purpose is to improve its quality."

Economic benefits are often the most concerned issue for online writers. In order to protect the rights and interests of writers to the greatest extent, Fu Chenzhou, deputy director of Migu Digital Media, used Hangzhou as an example and proposed that he could represent individual industrial and commercial households for authors. The author's remuneration tax rate could be reduced from 14% to 20% to about 5%, which would be reasonable and legal for the author. Strive for more economic benefits.

The "Great God" of Internet Literature shares his creative feelings

Red Nine: It is not easy to write a novel that is praised by readers. You must endure loneliness and do your all-round work in advance solidly and seriously. Nowadays, the influence of online literature is becoming greater and greater, and the style of online novels is becoming higher and higher. In the past, the era of relying on imagination and fantasy to make stories is actually over. In the future, online literature will rely on strong cultural literacy and rich life heritage to compete with traditional literature. It is the era when it competes with the world.

Blood Red: Today, many of our online novels have been distributed to Japan and Southeast Asia. There are three websites in North America that translate our novels into English, attracting many American primary and secondary school students to scream there to find the next book. They are very excited to say that they want to learn Chinese and read online novels from the Chinese world. I think if this development continues, super IP that truly belongs to China may emerge in online literature. I am personally full of confidence, because compared to 13 years ago when we started from scratch and had nothing to do online literature, our foundation now is a hundred times or a thousand times better than then.

Tang Jiasan: Blood Red and I were the first to be scolded by the authors because we created a record that others couldn't achieve. They were serialized every day and updated every day, which put a lot of pressure on most authors. Why can we be first in the industry? Because I let my author see me every day. I have been doing this for 12 years, and 12 times 365, so my readers will only be a continuous accumulation and smooth upward curve process. We have relied on continuous accumulation to get to where we are today step by step. Now my body has a serious occupational disease, and my cervical and lumbar vertebrae are not good, but as long as I can create, I can persist and keep writing. Because real love brings persistence, persistence brings persistence, and persistence brings persistence, and only persistence can bring the current results.

I used to write fantasy. In fact, this year I wrote "I am willing to Love the Whole World for You". It is my first reality-themed love novel, writing the story of me and my lover. In fact, online literature also originates from life. There is no essential difference between online literature and literature.

In any case, I think content is the core of everything, and I feel that only by doing what I am best at and doing what I am most professional can I do better. In the next year, I will adapt my own work, and we will probably have six TV series and two or three movies.

Editor: Nancy