Storm Group will enter the global sports copyright market and cooperate with MP&Silva and Everbright Securities

As the first step into the sports industry, Storm Group chose to lay out from the source of the global sports industry copyright market. Feng Xin believes that the mainstream of the international sports industry is the mastery of property rights in three major types of events: football events, basketball events and the world's top sports events.

Original title: Storm Group targets the global sports copyright market.

As Tencent, Ali, LeTV, Suning, Wanda, etc. have laid out the sports industry, Storm Group cannot help but join. On June 7, Feng Xin, CEO of Storm Group, announced that Storm Group's big entertainment strategy has expanded again, launching Storm Sports and entering the sports industry. Storm Sports will cooperate with MP&Silva and Everbright Securities to jointly expand its sports industry business in the fields of sports copyright, content, Internet services and VR. In terms of content, Storm has obtained the rights to broadcast new media in the Chinese Super League in the 2016 - 2017 season and is the official partner of the CBA League in the 2016 - 2017 season.

Sports and film and television are the two major contents of Storm Group's strategy to build a big entertainment strategy. However, on the same day, the China Securities Regulatory Commission issued an announcement stating that Storm Group's application to purchase assets through the issuance of shares was not approved due to greater uncertainty about the profitability of the target company. According to the plan, Storm Group plans to purchase 100% equity of Ganpu Technology, 60% equity of Daocao Bear Pictures, and 100% equity of Lidong Technology by a combination of issuing shares and paying cash. The transaction price of the three underlying assets reaches 3.105 billion yuan.

Feng Xin said that based on the development experience of developed countries in Europe and the United States, when the per capita GDP exceeds US$5000, the sports industry will usher in a spurt of growth. China exceeded US$5000 as early as 2011, and China's sports industry should have exploded long ago. Coupled with the country's strong support for the development of the sports industry, the current sports industry is ushering in a window of rapid development. In addition, for Storm Group, since the group's current overall strategy is to create "DT Entertainment", the important link is content. The content revolves around the video, and the core content in the video is sports and film and television. External factors happened to catch up with the time window, and Storm Sports came into being.

As the first step into the sports industry, Storm Group chose to lay out from the source of the global sports industry copyright market. Feng Xin believes that the mainstream of the international sports industry is the mastery of property rights in three major types of events: football events, basketball events and the world's top sports events. Therefore, in order to seize the "lifeblood" of the sports industry, Storm Group actively connects with capital. Recently, the Shanghai Jinxin Investment Fund jointly initiated and established by Storm Investment, a wholly-owned subsidiary of Storm Group, and Everbright Capital, a wholly-owned subsidiary of Everbright Securities, has completed The acquisition of a 65% stake in MP&Silva. The target value of this transaction exceeds US$1 billion. It is the largest international M & A in the sports industry since Wanda Group acquired Infront in 2015. The largest LP share of the M & A fund was subscribed by China Merchants Bank.

MP&Silva is the world's leading sports media services company with 20 branches worldwide. MP&Silva's business scope covers more than 200 countries and regions around the world, has more than 90 global event property rights, more than 10,000 hours of broadcast time every year, more than 30 event rights agency partners, more than 200 global TV customers, and more than 40 working languages. International team. Since its establishment in 2004, MP&Silva's business has grown year by year and has become one of the most important companies in the global sports copyright industry. It has rich experience in copyright operations, especially in the football field, and owns copyright management rights for almost all top football events.

"One of the outlets in the sports industry is actually IP. The real core values in IP are football and basketball. Through strategic cooperation with MP&Silva, it means that Storm Sports has received a ticket to enter the sports industry." Feng Xin said.

Editor: yvette