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Online novels become the most important source of film and television IP the influence of traditional original screenwriters is declining day by day
The influence of IP disrupting traditional original screenwriters is declining. A seminar on "IP phenomenon and IP Market" sponsored by the School of Journalism and Communication of Tsinghua University was recently held at Tsinghua University, and the "China IP Industry report 2016" compiled by the school's Media Blue Book research group was also released. -
Korean dramas wear comics and national dramas wear online games. What is revealed behind the overlapping theme cycles?
1. Korean dramas wear comics and Chinese dramas wear online games. What is revealed behind the overlapping theme cycles? Korean dramas have always been ahead of China in the theme cycle of "Cinderella" in the subdivision field. For example, the heirs, which was popular in 2013, has just confirmed that it will be remade this year, supervised by Zhang Yibai. -
IP film adaptation homogenization audience aesthetic fatigue to create IP may be the way out
The embarrassment of 1.IP film adaptation: homogeneous audience aesthetic fatigue IP has accumulated a certain audience base, but it also means higher expectations and requirements. -
The output value of animation and games in Beijing has reached 20 billion in the first half of the year. The resources of Beijing, Tianjin and Hebei will be integrated.
Guan Yu, deputy director of the Municipal Bureau of Culture, released a series of figures: according to incomplete statistics, in the first half of 2016, the output value of more than a dozen listed animation online game companies in Beijing has reached 20 billion yuan. In the past two years, Beijing's animation online game industry has made great progress in terms of originality and essential changes have taken place. -
To promote membership, capital alliance, open cooperation, how does the video platform compete in the new world of Internet TV?
Video platform alliance Internet TV on September 13, 2016, iqiyi and Skyworth announced a strategic cooperation. Iqiyi will invest 150 million yuan in Skyworth's Internet TV brand Cookai, accounting for 5 percent of the shares. -
In the fourth quarter, there are few new programs in the variety war. "introduction + bigwigs" is still the mainstream mode.
in order to achieve good results this year and good business in the coming year, various satellite TV stations have also fought. In addition to seasonal sequels such as "running B... -
Does the development of youth films encounter market bottlenecks? The industry discusses risk aversion.
Young people in Xi'an are most fond of youth films, and there are significant differences between men's and women's preference for watching movies. The report analyzes the popularity of youth films in the top ten ticket warehouse cities. This may be because college students in Xi'an account for a high proportion of the city's population and have fewer entertainment options than other first-tier cities. -
Satellite TV homogenization competition is so fierce, why is it difficult to implement channel specialization and niche?
Scholars are aware of the problem of homogenization of provincial satellite TV, and put forward that "channel specialization is the trend of the times", but more than a decade later, this sentence has not come true. Once we enter the surplus economy, the profits are diluted, and the weak satellite TV cannot make ends meet, the time for channel specialization will really come. -
The market competition of the three new devices of VR, micro-investment and mobile cinema is fierce.
VR, micro-casting, mobile cinema, who can win the tuyere of watching movies? VR and WeChat have all begun to watch movies under the banner of watching movies, and mobile cinema products such as GOOVIS smart video glasses have also begun to enter the movie market on a large scale. -
The costume drama "N Generation" has no protagonist halo, lukewarm, lukewarm and unexpected.
But unlike the first hit, these two costume sequels are tepid, even cold. -
In 2017, the short video stood on the tuyere and entered the second half.
Short video creation entered the second half, however, it is worth noting that whether it is the huge subsidies launched by the short video platform or the "one-stop service" provided by iqiyi, it is not an inclusive policy. -
Media giant Penske Media buys a controlling stake in Rolling Stone Magazine
Wenner Media announced in September that it would "explore strategic options" and may sell ownership for the future of Rolling Stone magazine. Penske Media said in a statement that although Jan Wenner sold his shares, he would continue to be editor-in-chief of Rolling Stone magazine. -
The domestic remake of Japanese and Korean TV dramas is the cure for the embarrassment of "localization".
The embarrassment of domestic remake Japanese and South Korean dramas has added a new member to the club following the Waterloo of late Night Canteen, which was remade from Japanese dramas in the first half of this year. The popularity of remake Japanese and Korean dramas is closely related to the audience-only theory. In order to turn around, the remake of the play focuses on the localization. -
Testing the audience in 2018 is the real turning point for literary films.
Next year may be the real "spring" of literary films. In 2017, Fanghua directed by Feng Xiaogang exceeded 300 million in three days, Gang Rinpozi grossed more than 100 million, and 77 days has grossed nearly $97 million so far. Such a market signal seems to pose a big problem for literary films. -
Genre dramas usher in spring. Good actors always have a chance.
However, as a result, the remaining IP, which have almost no brand value, are still frequently sold at sky-high prices, but the rise of realistic works is obvious. Because iron facts have proved that bad money does not necessarily drive out good money, but it can sweep the RMB. -
Matthew effect fermentation in variety market: advertising premium rate can be as high as 16 times
According to incomplete statistics, the investment loss rate of Tier 1 and 2 Satellite TV Variety in 2017 reached 90%, which is even more serious than the loss of almost 80% in 2016. Sun Yu partnered with Jiangsu Satellite TV on a new show at that time, and soon the entire variety market began to boom in 2015. -
Seven days after its release, it grossed 577 million yuan at the box office. "Fang Hua" is regarded as the best film in the history of Feng Xiaogang.
The film "Fanghua" has been released for seven days and has achieved unexpected results. Feng Xiaogang has begun to "counterattack" the state of the film which has been praised as unpopular in recent years. As of this morning, "Fanghua" has grossed 577 million yuan, which has already broken through the initial basic estimate of Huayi Brothers. -
Will Disney change its mobile gaming strategy after buying Fox for $52 billion?
Not long ago, Disney announced that it would buy some of the assets of 21st Century Fox at a sky-high price of 52 billion US dollars. After this acquisition, Disney, which has top IP such as Star Wars and Marvel, will further consolidate its dominant position in the entertainment industry. -
Carnival and rationality in 50 billion: domestic films should pay attention to quality and endogenous growth.
By November 20, the annual box office of Chinese films exceeded 50 billion yuan for the first time. Industry insiders point out that 50 billion yuan cannot become an anesthetic for film practitioners, and China still has a long way to go from a big film country to a powerful country. With a low attendance of 13%, it is not easy to generate 50 billion yuan at the box office. -
The transformation of 50 stores in three years to speed up the realization of Alpha Animation & Culture's IP ambition
"in the next three years, Alpha Animation & Culture will strive to open 50 children's parks," said Cai Xiaodong, president of Alpha Animation & Culture, when he opened his first children's indoor park a few days ago.






