Will Disney change its mobile gaming strategy after buying Fox for $52 billion?

Disney announced that it would buy some of the assets of 21st Century Fox for a sky-high price of $52 billion, and from the perspective of the mobile gaming business, the acquisition is also full of imagination.

not long ago, Disney announced that it would buy some of the assets of 21st Century Fox at a sky-high price of 52 billion US dollars. After this acquisition, Disney, which has top IP such as Star Wars and Marvel, will further consolidate its dominant position in the entertainment industry. From the point of view of the mobile game business, this acquisition is also full of imagination.

Fox has actively laid out the game field in recent years, not only entering the mobile game market with the influence of IP such as "the Simpsons" and "parody House", but also acquiring the Aftershock studio established after the split of Kabam, and setting up a special game business unit, Foxnext Games.

it's not clear how Disney plans to boost the Fox and Foxnext games business, but Disney also has its own mobile gaming line that may be able to synergy with Foxnext games.

Disney has a number of influential IP around the world, and has worked with a number of mobile game developers through IP authorization, but in Disney's Interactive Entertainment Department (Disney Interactive Entertainment), the market performance of Disney's own games failed to meet the company's expectations.

Marvel: Avengers Alliance 2 (Marvel: Avengers 2) is Disney's flagship game launched in 2016, but it was discontinued along with the original production just six months after its launch. The outages of the two games led to 125 job losses in the R & D studio, and Chris Heatherly, the former head of Disney's mobile games business, left Disney to join NBCUniversal.

in a sense, the reason why Marvel: the Avengers 2 suffered a market Waterloo has something to do with Disney's IP licensing business in the mobile gaming market. Marvel: the Avengers 2 uses the same IP as Marvel fight: the Champion, developed by Netstone (developed by Kabam), and in terms of game type, it belongs to the same category as EA's Star Wars: Galactic Heroes.

the success of Star Wars: Galactic Hero and Marvel fight: championship in the mobile gaming market proves the great influence of Disney IP. In addition to these two games, Star Wars: commander, launched by Disney in August 2014, also had a very good market performance: on December 19 this year, the game, which has been on sale for more than three years, ranked 302.

Star Wars: commander

after Disney completes its acquisition of Fox, it is interesting how Disney Mutual Entertainment and Foxnext Games will work together. The IP licensing business has already brought huge profits to Disney, and if Disney can launch more best-selling self-research works, then the company's prospects in the mobile game market will undoubtedly be even more impressive.

Edit: mary