Taking Sui 8 as a case study, Yang Jinfei shared with attendees how QQ Music subverted the tradition of creating live IP preheating + film and television marketing implantation + online customized marketing + offline scene experience "4D panoramic marketing" around "Sui 8" OST digital album, citing "Sui 8" seven days' sales of broken platinum records in QQ Music. As QQ Music 4D around panoramic marketing audio-visual linkage partner, Weiying era Internet platform e-commerce operations department, marketing operations senior director Cui Fan for this.

An executive of a marketing company sighed to the reporter that if there is a dispute over the position, it is next for fans not to cooperate with the publicity. What is more serious is that they directly "make trouble" on Weibo and other new media to attract the attention of the mass media, which will not only affect the publicity of the film project, but also affect the publicity of the artists themselves. Driven by idols, fans naturally spare no effort for film publicity. For example, Lu Han's post bar official blog has called on everyone to dry ticket stubs and write film reviews every day since the release of tomb raiding:

This article is the original manuscript of Yien.com, respecting the copyright of the author, please indicate the source and the author in recent years, the marketing cost of film and television content has increased obviously, and the marketing methods have been constantly renovated. As the first campus comedy "fresh Meat teacher" from the perspective of the whole teacher, the campus comedy "fresh Meat teacher" has an outstanding performance since its inception, and continues to occupy the top three positions. So what big tricks did the show launch in terms of marketing? In recent years.

This article is the original manuscript of Yien.com, respecting the copyright of the author, please indicate the source and the author in recent years, the marketing cost of film and television content has increased obviously, and the marketing methods have been constantly renovated. As the first campus comedy "fresh Meat teacher" from the perspective of the whole teacher, the campus comedy "fresh Meat teacher" has an outstanding performance since its inception, and continues to occupy the top three positions. So what big tricks did the show launch in terms of marketing? In recent years.

The inspiration of "La La City" is to see the emotional points that can move the audience behind the surface types of the film, especially non-action science fiction films. Behind the niche film "surprise attack" recently, small and medium-sized, niche films such as "La La City" and "the Mission of a Dog" have unexpectedly gained good reputation and box office in the blockbuster Chinese film market.

Taking Sui 8 as a case study, Yang Jinfei shared with attendees how QQ Music subverted the tradition of creating live IP preheating + film and television marketing implantation + online customized marketing + offline scene experience "4D panoramic marketing" around "Sui 8" OST digital album, citing "Sui 8" seven days' sales of broken platinum records in QQ Music. As QQ Music 4D around panoramic marketing audio-visual linkage partner, Weiying era Internet platform e-commerce operations department, marketing operations senior director Cui Fan for this.

Perfect World said in the letter of complaint, "in the Chinese mainland area, the mobile game 'Journey to the West' jointly issued by Perfect World and Juli Mutual Entertainment is the only legitimate mobile game authorized by Stephen Chow and Tsui Hark's film 'Journey to the West'. Any other mobile game products that use the relevant name of" Journey to the West "and claim to be adapted from the film have not been legally authorized by the film copyright owner, as a global enterprise that has always attached importance to intellectual property rights. Any act that infringes upon the rights of the company will be investigated to the end.

Recently, the placement of advertisements in movies and TV dramas and programs has become more and more fancy, and the hosts play tricks on oral broadcasts for "financiers" in the program. advertisements of popular TV dramas can be seen everywhere. The brand implantation of popular online dramas such as "Princess of the Prince" and "never expected" has subverted the traditional form of advertising, and the approachable and nonsensical oral broadcast of "wonderful work" has opened a new mode of network ensemble implantation. Qingyun Zhi and Lao Jiumen have fallen one after another, while a slight smile is very popular.

Taking "emotion" as the core, creating content that can be spread many times in line with brand values, causing consumers to have multi-angle emotional resonance, and then driving the marketing way of active communication is the advanced method of entertainment marketing. The emotional values conveyed by the relationship between Eason Chan and his wife are consistent with the values that the I Do brand wants to convey, and the age of the Eason Chan fan group is also consistent with the target audience of the I Do brand. Brand IP+ star IP joined hands to fight a combination of punches.

Pan-00s, as a part of the maverick consumer group, they choose a brand because they value what the brand does and whether some of the characteristics it represents have something to do with their lives. therefore, the post-00s brand marketing should be in line with their consumer psychology, let them really integrate into the culture and atmosphere created by the brand, grow up with them, and over time they will really love the brand. Pan-00 brand marketing should be in line with their consumer psychology, let.

Song Binghua, general manager of Youku Tudou Entertainment Center, said at the meeting that content marketing has gone through three stages, from soft planting more than 20 years ago to "fancy oral broadcasting." the third step is to create a memory point for customers' products and brands by using variety arts initiated by the Mars Intelligence Agency, not only blatantly telling the audience that "this is an advertisement", but also ensuring that "this advertisement is very good-looking." Tang Jie, deputy director of Unilever Qingyang Brand, said at the Golden Award "Oneness" held in Shanghai on the 19th that this time with Mars.

At the same time, Chen Huijun also revealed that Huaqiang Fangte will continue to promote the layout of domestic theme parks with a cooperative investment model in the future, and the cumulative number of theme parks is expected to reach about 40 by 2020. Chen Huijun, vice president of Huaqiang Fangte, told reporters that Huaqiang Font's light asset model in the development of the theme park industry is mainly cooperative investment, and authorized investment is only a mode under Huaqiang Fangte's light asset expansion, and the way of cooperation in the future is diversified.

Since its inception, Qianbao has completed more than 2000 cinema connections, and has participated in the regional joint promotion and cooperation of many films such as "Super Sun Duck", "Elf Throne", "Summer Arbor Paradise" and other films in the upstream investment promotion field. The National Day high-profile, high-box office film "Operation Mekong" has also made a super-high box office contribution on the Qianbao ticket platform. Since its inception, Qian Bao has completed more than 2000 cinema connections and has successively invested in the field of upstream investment.

In particular, after learning that Beckham's autographed wine can be obtained through live shopping orders, the firepower of the "fight" among fans soared, with fans buying at the pace of six bottles in Hanger Lanjue's Tmall flagship store. Youku Fashion has contracted exclusive live broadcasts for fans, including Yang Yang, Li Yifeng, Chen Weiting and other male gods. This time, it teamed up with Youku Live, Laifan National Variety Live, Tmall Live, Xianyu auction, Ali Apass Black Card Club and Taobao headlines.

In the hearts of SNH48 fans, the ranking of idols is no longer a matter for members, and everything about idols is closely related to their own joys and sorrows. The seemingly simple pursuit of stars is actually a well-laid out business model, and the player behind Siba culture is undoubtedly the biggest beneficiary. As a girl, SNH48 brought her a change in character. Never daring to speak and shaking hands with fans would be embarrassing. She became generous when she left the village to take part in the variety show.

An executive of a marketing company lamented to the reporter that if there is a dispute over his position, it will be followed by fans who do not cooperate with the promotion. What is more serious is that "rioting" on new media such as Weibo will directly attract mass media attention, affecting not only the promotion of film projects, but also the publicity of artists themselves. Driven by idols, fans naturally spare no effort to promote the film. For example, Lu Han has posted Guanbo every day since the release of "Tomb robbing". Write film reviews to protect Lu Han's reputation.

On August 8, Anhui Baligang Agricultural Development Co., Ltd. grandly held the "Future Oil You Control-Chief Farmer's Special Oil for Pregnancy and Infant New Product Launch Conference" in Shanghai North High-tech Business Center, launching a new resource healthy edible oil peony seed oil, and launching Jingdong crowdfunding. Leaders attending the conference included Taihu County, Anqing City, Anhui Province, Situan Town, Fengxian District, Shanghai City, Zhujing Town, Jinshan District, Anhui Provincial Forestry Department Planning Institute, Shanghai Economic and Information Commission Central Enterprise Service Office, Shanghai City Food Association,...

The new generation of food and beverage storm will be held in Shanghai Xiaonanguo Garden Hotel, 500 people from all over the country and many software vendors gathered in the magic capital to solve the future development of food and beverage, causing widespread concern in the catering industry and intelligent commercial fields. A number of well-known domestic catering software companies, such as Yinbao, Guangzhou Restaurant, etc., also attended the conference, and many companies participated in the dialogue discussion around "Internet + era, how catering enterprises build smart restaurants."

On July 23, "Arena of Valor" opened the curtain of the summer festival in Shanghai. Artists such as Guo Jingming, Chen Xuedong and du Haitao were invited to attend and participate in the star exhibition match. Gao Li, general manager of Tencent Interactive Entertainment Marketing Department, revealed that "Arena of Valor" will officially launch the professional league plan in the second half of the year, which may indicate that Mobile e-sports is about to usher in a new outbreak phase. This article is the original manuscript of Yien. We respect the copyright of the author. Please indicate the source and the author when reproduced.

Based on film and television IP, inward linkage iQiyi platform (Marketing business, media business, technology products, IVS members, IDD, Qixiu, games, etc.), outward linkage cooperation platform resources (Baidu, e-commerce platform, intelligent terminal, etc.), 100+ brand channel resources (including top 500 famous brands, innovative enterprises\platform, commercial channel terminals, etc.), integrate movies, brand channels and iQiyi platform together, and establish a tripartite "content sharing","platform sharing", and "resource sharing" machine.