Lin Ruju introduced that Yongding Scenic Area relies on the county seat and has successively introduced Hakka ancient towns with a total investment of 3.2 billion yuan, Tianzi Hot Springs with a total investment of 2 billion yuan, Dream Tulou with a total investment of 800 million yuan, and Tulou Nature Museum with a total investment of more than 200 million yuan. These projects have added new tourist consumption points to Yongding and extended tourists 'stay. The transformation from transit tourism to night tours has become increasingly obvious, forming a "understanding of Hakka, viewing Tulou, appreciating culture, Taste delicious food, soak in warmth...

Due to the extremely popular concerts, performance tickets have also become a hot target for competition. Therefore, major ticketing platforms have also carried out a large number of performance ticket supplements and careful preparations for this round of BIGBANG concerts. According to the well-known ticketing platform Qianbao Youcai Jiang Dahai, the person in charge of the ticket, said that in order to better meet the ticket purchasing needs of BIGBANG fans and allow everyone to smoothly buy tickets and buy real tickets, Qianbao Youcai negotiated performance tickets and improved the ticket purchasing process about two months in advance. BIGBAN...

The two sides will focus on LeSports 'cooperation in the seven major events of the "Super League, FA Cup, Super Match Day, Wimbledon, Snooker, Women's Professional Tennis Federation (WTA), and North American Major League Football (MLS)", and at the same time, on LeTV's 24-hour sports event information program "Sports +" launched brand implantation cooperation. The two sides will focus on LeSports 'competition in the "Super League, FA Cup, Super Match Day, Wimbledon, Snooker, Women's Professional Tennis Federation (WTA), North American Major League Football (MLS)" 7 competitions...

Fang Li kneeled down the sky and created a box office miracle of 80 million yuan. When it comes to how to play marketing in the interactive era, Fang Li summed up the failure lessons for his "successful" cases and believed that he would never be able to release it without materials in the future. Fang Li kneeled down the sky and created a box office miracle of 80 million yuan. When it comes to how to play marketing in the interactive era, Fang Li summed up the failure lessons for his "successful" cases and believed that he would never be able to release it without materials in the future.

It is worth mentioning that the successful creation of the big IP of the self-made variety show "I'm Going to School" is also inseparable from Iqiyi's high-quality products. In the past two years, online home-made variety shows have developed rapidly. In this environment where they are allowed to "grow savagely", a number of home-made variety shows that are deeply loved by everyone have entered the audience's field of vision and become a topic for everyone to talk about after dinner.

The Eagle era has marketed a number of profitable films with its mature marketing model and innovative customization programs, and the theme of the film does not have any limitations, except for the film "hit the Wall" with the same theme as "the Gate of the Evil Spirit". He has also marketed many films, such as domestic first sexy comedy "you Love me", anti-terrorism action movie "sniper moment", positive energy inspirational film "affectionate promise", public welfare fairy tale movie "Children on the Horizon" and so on. The marketing team of the film.

Li Yi said,"The original self-confident, stubborn, strong Hollywood six studios a little bit loose, began to accept the Chinese market customized marketing." As the world's two largest ticket warehouses, the biggest difference between North America and China is the different film marketing channels.

On June 4, Huaqiang Culture announced that it had changed its name to "Huaqiang Fangte". Based on animation products, special films, theme performing arts and cultural derivative products, Huaqiang Fangte ecosystem strategy was exposed with theme park as the application platform. On June 4, Huaqiang Culture announced that it had changed its name to "Huaqiang Fangte". Based on animation products, special films, theme performing arts and cultural derivative products, Huaqiang Fangte ecosystem strategy was exposed with theme park as the application platform.

Last Sunday, the urban emotional inspirational drama "I am Du Lala" produced by Kedon Media Good Drama, a subsidiary of Huace Film and Television Group, came to a perfect conclusion. The ratings and topic volume were among the best among the dramas at the same time period, which proves that Du Lala, a classic IP, can also tap its infinite potential after careful creation. Last Sunday, the urban emotional inspirational drama "I am Du Lala" produced by Kerton Media Good Drama, a subsidiary of Huace Film and Television Group, came to a perfect conclusion. The ratings and topic volume were all among the dramas at the same time period...

Whether "Angry Birds" can save the decline of the film market is still unknown, but this super IP has attracted many companies to join the IP marketing team, and a "Summer Rhapsody" in which big brands embrace big IP has begun. Whether "Angry Birds" can save the decline of the film market is still unknown, but this super IP has attracted many companies to join the IP marketing team, and a "Summer Rhapsody" in which big brands embrace big IP has begun.

According to Photosynthetic Film himself, at present, the total box office of the film marketing projects planned by the company has exceeded 5 billion yuan. The company has led or participated in "Intimate Enemy","Single Men and Women","Death Squad 2","My Early Watch Girlfriend","Chef and Actor Ruffian","Daylight Fireworks","Devil Police","Lifetime","There is a Place Only We Know","Equator","Assassin Nie Yinnian","Ghost Blows the Lantern", etc. Marketing of More than 30 movies. According to reporters...

On May 29, Hong Kong Camry Entertainment Group was established and the "Thank you, Happy June 1" reporting performance event was held in Beijing. Hong Kong Camry Entertainment Group said it will fully invest in the cultivation of child stars and investment in cartoons.

In the case where LeEco sponsored I am a Singer, LeEco's super TV product, the media, namely Mango Satellite TV, and consumers truly reached the trinity. The diverse and intelligent functions of LeTV Super TV not only increase the richness and flexibility of the "I Am a Singer 4" program, but also allow several stars to enjoy it and even become one of the laughing points of the program.

As a joint promotion platform for "Lao Pao 'er", Baidu Nuomi Pictures has also won the exclusive online ticketing platform for tickets for the world premiere of "Lao Pao' er", creating a new model for exclusive online pre-sale of tickets for major movie premieres. As a joint promotion platform for "Lao Pao 'er", Baidu Nuomi Pictures has also won the exclusive online ticketing platform for tickets for the world premiere of "Lao Pao' er", creating a new model for exclusive online pre-sale of tickets for major movie premieres.

Through precise marketing, Baidu Nuomi geometrically amplifies the fan effect of "Unexpectedly" and transforms users into real box office through product implementation. This kind of movie publicity and distribution method full of Baidu Nuomi characteristics will surely help More films create box office success. Behind the rapid box office of "Unexpectedly" exceeding 100 million yuan, Baidu Nuomi has become its "golden partner" in word-of-mouth marketing and box office sold well.

However, most of the participatory movie marketing in China still stays in social interactions based on attention and sharing. I forcibly insert a foreign participatory movie case here: The horror film "Paranormal Reality" was released in the United States in 2009. The trailer for this movie is a video captured by the fear of theater audiences, and then put it on fecebook for promotion. It conducts online surveys to collect fans 'opinions, formulates a screening plan based on feedback, and allows the movie to...

The marketing of the 2015 domestic film slogan new trend is simple and crude. Or makes the finishing touch. The movie slogan is the "face" of the film, and it is also an important means for the audience to understand the film. The style, characteristics and even level of a film can all be found in its slogan. A little clue. A movie slogan, like a poster, is the "face" of a film. It is also an important means for the audience to understand the film. The style, characteristics and even level of a film can be seen from its slogan...

In April 2015, the second pilot trailer was released, and more than 88 million viewers watched the trailer within 24 hours. Half a year later, the third pilot trailer was released. This trailer, which was specially selected to start airing on Monday's rugby night, broke the record again. It received 128 million views in 24 hours. Air France also joined the promotion campaign for "The Force Awakens" in early November. Due to the early release of the film in some parts of Europe, So they launched a program called Tu...

In addition to the appeal of iQiyi's special page, iQiyi's all-site resources help promote and promote, and its own influential brand self-produced programs such as "Entertainment Rush Back" and "Entertainment Morning Flight" continue to ferment on the topic of "Running Man 3". The reason why "Running Man 3" can become a deep phenomenon-level variety show representative is that iQiyi's strong platform support also provides a guarantee for the program to burst into vitality.

Baidu Nuomi targets the potential market of Sanqi Girls 'Day and Sanqi movies through quantitative analysis of big data. It uses user surveys to provide data support, and uses big data to guide emotional marketing to impress emotional marketing with delicate feelings and heart-to-heart creative activities. Female users have formed a complete closed loop of festival creation, successfully setting off a festive atmosphere and deepening brand recognition. Baidu Nuomi Films has always achieved remarkable results in creating a surprising movie-watching experience for users. This time, the brand-name packaging...