On March 31, 2016, Wanda Cinema Media Film Entertainment Marketing Summit was held as scheduled with the theme of "Building a Great Screen Ecology". The Summit gathered together Chinese and American film industry elites, entertainment marketing pioneers and Chinese first-tier brand leaders to put forward a new concept of cross-border integrated marketing of film entertainment from a global perspective, and deeply explored the infinite possibilities of cooperation between film and commercial brands. On March 31, 2016, Wanda built a new landmark for film entertainment marketing.

The Beautiful China Tour event is one of the important activities close to consumers. We hope to use this to communicate and communicate with users, shorten the distance between Panasonic and consumers, and enhance consumers 'deep understanding of Panasonic. She told the audience the story between herself and Panasonic. She said that Panasonic's products are not only rich and diverse, but also its corporate culture is worth learning. She hopes Panasonic can bring more benefits to consumers.

On October 27, Orange Sky Golden Harvest Entertainment Group teamed up with Een to conduct a survey on core movie-watching users in China's film market, and officially released the "2015 China Cinema User Energy White Paper" at the China Cultural Innovation Summit During the summer of 2015, we realized the power of "tap water"-"Return of the Great Sage" became the best-selling animated film in China with a score of 956 million yuan. On October 27, Orange Sky Jiahe Entertainment Group teamed up with Een to focus on the core of the China film market.

Xu Yongming, general manager of Baidu Nuomi Film Division, attended the "Film +" sub-forum and discussed with Mr. Zhou Tiedong, general manager of Beijing New Film Alliance Film Co., Ltd., how members + can build a new film ecosystem, and said that Baidu Nuomi Member + strategy will benefit theaters and users to achieve win-win results for all parties. Xu Yongming, General Manager of Baidu Nuomi Film Division, attended the "Film +" sub-forum and discussed with Mr. Zhou Tiedong, General Manager of Beijing New Film Alliance Film Co., Ltd., and others how to build a new film...

"Legend of Mi Yue", which will be broadcast at the end of the year, is produced by Huaer Film and Television Company, a subsidiary of LeTV. LeTV has its exclusive online copyright and has launched its "full-process marketing" model. By then, LeTV's mobile phones, TVs, and video websites will see the show on all platforms. The urban emotional drama "New Era of Love" has only been launched on LeTV online for five days, and the number of clicks has exceeded 100 million. The topic drama "Wu Meiniang" has also attracted high traffic on LeTV. Not only that, LeTV's wholly-owned subsidiary...

First of all, in the current external promotion of "Mission Impossible 5", in addition to Paramount, the only producers in China that "frequently appear" are Alibaba Pictures and 1905. However, in fact, there are two other extremely low-key producers hidden behind this: A-share listed companies Contemporary Oriental and Wanda (not sure whether it is Wanda Cinema or Wanda Films). Producer NO3-Contemporary Oriental, backed by a big tree to enjoy the shade Contemporary Oriental enjoys a 5% interest in this "Mission Impossible 5". This listed company once disclosed...

Film marketing plays an important role in the box office performance of a movie after it is released. Will unsuccessful film marketing hinder audiences from entering the movie theater to watch movies? Film company decision-makers have been troubled by marketing-related issues.

On the 23rd,"The Return of the Great Sage" set another historical record. The derivative operator of "The Return of the Great Sage" and Tmall jointly carried out a crowdfunding campaign around "The Return of the Great Sage" and "Dream Factory". On that day, its sales exceeded 11.8 million, setting the highest single-day sales in the history of China animation and China films.

An IP from the Internet has achieved such an magnitude at the box office on the big screen, setting a new box office record for "Internet movies", which is almost a "counterattack" of Internet movies.

The competition during this summer season is extremely fierce. If you want to get a share of the box office in the competition with movies released at the same time that are eager to see, you must have certain marketing methods and strategies.

Judging from the next schedule analysis,"Tumor King" will face a bunch of Tanabata romantic films, and then it will be tested by "Terminator 5". There will also be "The Burning Sun","Nie Yinnian","Three Cities" and other films will be released.

The merchant named it is Youxin Used Car. Youxin believes that those born in the 1980s and 1990s are facing buying cars and will tend to buy used cars. According to the broadcast data of "Running Brothers 2" provided by iQiyi, the audience of running men is mainly born in the 1980s and 1990s, and nearly 60% of these people will watch more than 60% of the program content after opening the video.

From July 2 to 4, 2015, 354 exhibitors and 473 brands from 27 countries around the world will release the latest products and technologies at the newly launched multi-category sports exhibition platform-ISPO Shanghai Summer Show. In addition to BRANDNEW, ISPO SHANGHAI will also launch the ISPO AWARD Sports Design Award and the ISPO TEXTRENDS Functional Textile Trend Award.

The "2015 China Film Index Ceremony" hosted by Yi En came to a successful conclusion during the Shanghai International Film Festival on June 15, and the final selection results of the "Zixun Award" were released. After transparent and fair selection by the expert group, Meituan Cat's Eye Film won the "Best O2O Product" award.

At present, music marketing has become an indispensable link in the film industry. A good song that matches the film will not only help the film convey emotions and impress the audience when the film is released, but also may increase the promotion and dissemination of the film and then promote the box office. The classic melody can even arouse people's memories of the film many years later.

What is the biggest problem in film marketing in China at present? The general answer among industry insiders is insufficient investment. In addition, there is a serious shortage of professional talents in all aspects of film marketing and the vacancy of outstanding talents is also very prominent.

But in fact, most people don't know much about it and won't buy comics to read. This is a quite magical thing. Of course, not just in China, Marvel can be said to be one of the best brands in cultural export, with countless fans around the world.

"The Woman of the Dynasty·Yang Guifei" in this project is the third cooperation between Entertainment Bao and Fan Bingbing. In "The Woman of the Dynasty·Imperial Concubine Yang", one of the 9th projects of this entertainment treasure, Fan Bingbing once again took the lead, appearing on the big screen with her gorgeous style and exquisite Tang Dynasty makeup. Netizens called it "the country's beautiful city."

This year's May Day holiday looks even more lively than this year's Qingming Festival. Including the movies released on April 24, until May 1 this year, a total of 11 movies want to make profits in this period. If you include "I Am the Queen","Everything Grows", which were released in mid-April, and even "Speed and Passion 7", which no one dares to underestimate, the competition in this year's May Day holiday seems to be no weaker than this year's Spring Festival holiday.

With the close integration of the Internet and the film industry,"I make the decisions about my movies" is no longer a dream. From watching whatever you have before, to now watching whatever you like, the era has arrived when audiences dominate the film market.