Nearly 500 domestic and foreign brands appeared at the ISPO Shanghai Summer Show to jointly build a "sports lifestyle"

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From July 2 to 4, 2015, 354 exhibitors and 473 brands from 27 countries around the world will release the latest products and technologies at the newly launched multi-category sports exhibition platform-ISPO Shanghai Summer Show. In addition to BRANDNEW, ISPO SHANGHAI will also launch the ISPO AWARD Sports Design Award and the ISPO TEXTRENDS Functional Textile Trend Award.

with the changes in the consumer demand and marketing model of the audience, a revolution of "outdoor plus" is taking place in the outside world! At present, more than 70% of the exhibitors at ISPO Shanghai Summer Exhibition belong to outdoor brands with traditional concepts. When outdoor sports are added to new sections such as "Tourism Services", "Urban Fitness", "Water Sports" and "Sports Trends", the traditional boundaries will be broken, and brands and retailers will reconstruct a closed loop of "outdoor plus" lifestyle from a new perspective.