Yi En China Film Index Ceremony focuses on the film O2O Meituan Cat's Eye Film won the award

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The "2015 China Film Index Ceremony" hosted by Yi En came to a successful conclusion during the Shanghai International Film Festival on June 15, and the final selection results of the "Zixun Award" were released. After transparent and fair selection by the expert group, Meituan Cat's Eye Film won the "Best O2O Product" award.

The "2015 China Film Index Ceremony" hosted by Yi En came to a successful conclusion during the Shanghai International Film Festival on June 15, and the final selection results of the "Zixun Award" were released. Among them, the "Best O2O Product" award was transparent and fair selection by the expert group, and Meituan Cat's Eye Film won this honor. The "Zixun Award" has been successfully held for five times. This ceremony has been expanded based on the original awards. One of the biggest highlights is the new "Best O2O Product" award. In recent years, the mainland film market has continued to develop rapidly, and film O2O has played an important role in it. As China's film market strides towards 40 billion yuan this year, the repositioning and role of film O2O in the industrial chain has also become an important area of focus and research for E.N.

The box office is expected to exceed 20 billion yuan in the first half of 2015 . The O2O platform continues to make great efforts

. Data shows that the box office of movies in mainland China increased by 56.7% year-on-year from January to May 2015, while the box office in North America fell by 7.7% during the same period. The Chinese film market continues to lead the global box office growth. It is estimated that in the first half of 2015, the box office of China films will exceed 20 billion yuan, an increase of 46%. Third-party O2O platforms will account for 60% of ticket sales in 2015. Among them, online seat selection accounted for 40%.

Film O2O industry innovation has entered a deep-seated  industry research system.

Under the wave of Internet +, film O2O is promoting the deep-seated development of innovation in the film industry chain with new models, new businesses, and new methods. Its role in the film and television entertainment industry chain The division of roles and positioning within the chain need to be re-examined by the industry; at the same time, in the game with the old rules, the competition among various O2O platforms has become increasingly fierce, and the opacity of market information has also restricted the development of the film O2O industry. The bottleneck of film O2O is gradually emerging. Its continuous improvement of the market research system in the fields of impact on the interconnection trend of the film industry, O2O platform tonality and user insight, share and market public opinion monitoring, and research on film/brand/theater cooperation models will be beneficial to promoting the development of the industry. The launch of "Best O2O Products" at this ceremony of Art En is also an affirmation of the influence and contribution of the film O2O platform to the film industry, and takes this opportunity to explore the future development direction of this field.

Meituan Cat's Eye Film, the industry's first "Best O2O Product", won the award.

Currently, there are dozens of movie ticketing platforms on the market. In terms of volume and market share, Meituan Cat's Eye Film accounts for 70% of the market share of online ticket purchases, with absolute The leading edge has played a leading role in the entire online ticketing industry. As the leader of the film O2O industry, Meituan Cat's Eye Film led the way with a transaction volume of 5 billion yuan in the first five months of 2015. In the selection of winners of the "Best O2O Product" award at this ceremony, in addition to the data support of Een's research system, the expert group pays more attention to user experience and defines the best in the current period and industry stage from the perspective of consumers and industries. It is also expected that the award provides new reference and dimensions for leading differentiated and branded operations of various platforms.

Reason why Cat's Eye Film was recommended by an expert jury:

User perspective: Changing the way consumers purchase tickets. The birth of Cat's Eye Films has changed the movie-watching and ticket purchasing model for China movie users, from offline on-site decision-making and queuing to buy tickets to online movie-watching decisions and seat selection to purchase tickets, improving the user experience and theater service efficiency.

Industry impact: Create a new model of Internet publicity. The Internet distribution of Cat's Eye Films for the movie "Heart of Flowers" in the 11th release of 2014 is a milestone in China's film industry. Based on precise data marketing, it has created an advanced exclusive pre-sale model to enable the promotion and distribution of the film to proceed simultaneously. Cat's Eye's Internet distribution helps film companies know the real needs of the market more quickly. It not only adjusts their promotional strategies in a timely manner, but also communicates with theaters in a timely manner to adjust film arrangements to match users 'viewing needs.

Editor: vian