Taiwanese filmmaker Prospect Entertainment recently released the zombie film "Frozen Blood" produced by Norway and Hollywood. This independent film, which combines horror and hilariousness, subverts the past marketing methods in Taiwan, waving goodbye to traditional TV and print advertising, and using 3D augmented reality technology, users can turn banknotes into screens and experience 360-degree trailers as long as they have smart phones and 100-yuan bills. This is the first example of using AR in film marketing in Taiwan.

On April 19, the 2015 First China Film Marketing Ceremony hosted by Popular Film magazine came to a successful conclusion during the Beijing Film Festival. A total of 7 individual awards and 3 comprehensive awards were selected at the ceremony. The film "Taking Tiger Mountain 3D" became the biggest winner and was shortlisted for the three comprehensive awards. It also won the Best Poster Award, Best Type Film Poster, and Best Editing Trailer Two individual awards.

On April 3, 2015, LeEco, the pioneer of the concept of Internet ecology in China, officially released the industry's first "LeEco Super TV White Paper", which systematically proposed for the first time the six key links of "production, release, sales, experience, distribution, and use" Super TV large-screen marketing have formulated clear and clear large-screen marketing rules for brand partners and industry latecomers.

On the day Fan Bingbing's first game producer Entertainment Bao helped transform into a game queen, in addition to serving as a guest at the event, Fan Bingbing also appeared as a game producer of "Fan Bingbing Magic Fan Academy".

Recently, Tang Xuewei, general manager of Hesong Century Cultural Communication Co., Ltd., which is responsible for the promotion and marketing of the entire case of "Tianjiang Xiongshi", revealed the behind-the-scenes nature of this large-scale publicity and marketing in an interview with reporters. In addition to promoting the content of the film itself,"Tianjiang Xiongshi" also launched a series of marketing activities that closely follow the characteristics of the Spring Festival.

In addition to traditional methods, film promotion and marketing are also adapting to the requirements of the times and adopting various new tricks. This year, not only directors, actors, singers, e-commerce, Internet companies, TV stations, data companies, but also almost all participants in this industry chain have played and joined the marketing team.

The production cost of "100,000 Cold Jokes" is extremely low, and the promotion and marketing expenses are only 2.87 million yuan. However, it has become profitable within one and a half days of release. Summarizing the reasons, the film has a clear positioning, deeply explores the Internet-oriented and comedic content attributes, integrates a large number of Internet resources, and gives full play to the comprehensive brand effect.

Most domestic film distribution has no microcosmic model to follow, only experience can be relied on. In the end, every film is different from every film, and in fact, there is really no need for a microcosmic fixed model. Again, if you do everything right, the result will not be too bad. Everyone makes mistakes, as long as major mistakes can be avoided.

It is hard to say whether it was because of his confidence in the box office of "Ten Colds" that Zhuo Ran dared to undertake this "porcelain job"; or whether it was because of his hard work that "Ten Colds" achieved such results at the box office. Cause and effect cannot be verified, but what is certain is that as a newcomer, Zhuoran fully demonstrated their creativity and execution power in this marketing campaign.

The popularity of this film has also triggered extremely polarized comments and war of words. A large number of secondary elements have been talked about by the secondary elements. Some people have been laughed from beginning to end, while some people have lamented that they "can't look directly." As a sociological experiment with a strong "cost" replacement effect,"Ten Cold" also demonstrated its astonishing explosive power.

As an indispensable link in the film industry chain, the film entertainment derivative industry has also ushered in new development opportunities.

Today, Xiaoyu was a little surprised when she heard the latest box office data of "Macau 2". Since its release, the daily box office and schedule of "Macau 2" have increased day by day, and the audience's love for this movie has surprised the entire industry.

domestic blockbusters are inherently better at getting high box office than low-and medium-budget films, as long as it is not difficult to get the expected high box office under t...

The exclusive privileges of Youku members are newly upgraded! It is reported that in 2015, Youku membership privileges will be upgraded completely, with diverse, customized and ultimate experience, which will bring more unexpected surprises to members.

At the same time, TFBOYS, which has an unstoppable momentum, officially signed a contract with Mengniu sour yogurt to grow together with it in 2015. Choosing a new generation of youth groups such as TFBOYS as spokespersons is a reflection of the Mengniu sour yogurt brand's ever-youthful attitude.

Yesterday, November 11th, was the annual carnival ceremony of e-commerce. Everyone couldn't afford to watch movies and went shopping. We can't help but sigh, when will our film industry have such a national carnival festival?

From competing on the same day as "Transformers 4" and being regarded as cannon fodder, to winning a pot full of pots with its small breadth,"The Master of Break Up" is a successful play that goes from singing inside to outside the play, which deserves a good talk.

This is the best era, this is the worst era, this is a "micro-era".

According to statistics from the EBOT Art Day box office think tank, as of July 30, the cumulative box office of "Jingcheng 81" reached 36.4 billion yuan, easily winning the top spot of domestic thriller.

Competition is not terrible. What is terrible is that there is no high-quality content, no unique style, and no value that others cannot replace. If you want to win in the increasingly fierce market competition, you should start operating yourself as a brand from now on. Only a company or individual with a brand can become a "tumbler" in the market.