"Ming Liang: the sea of whirlwind", which is currently being screened in South Korea, has surpassed "Avatar" to become the box office champion in Korean film history. In addition to the excellent quality of the film itself, as well as the internal reasons such as the patriotic theme causing a nationwide movie viewing boom, the external reasons for publicity and marketing can not be underestimated.

In these three hours, director Xu Anhua and screenwriter Li Qiang spent nearly ten years of hard work, there are many passages worth recalling. Under the restrained superficial narrative, details are the feelings they really want to express.

Making movies in China is very pitiful. Because they can't figure out what the audience likes, filmmakers can easily suffer from "box office worries".

The cooperation between Jaduobao and Good Voices is more about "cultivating" the program as an investor, permanently binding itself to the program, with the phrase "authentic good herbal tea, authentic good voice", Let Jaduobao and Good Voices become a "symbiotic"-when it comes to good voices, you must add Duobao; when it comes to Jaduobao, you must have good voices.

Since its release, the box office of more than 80 million yuan has allowed "Embroidery Spring Knife" to barely achieve a box office counterattack. However, the industry's one-sided sigh of "good reputation and bad box office" shifted all the responsibility for the film's failure to the film's promotion and distribution. In fact, against the background of a blowout in China's film market in the past two years, film publicity and publicity have begun to become "distorted","deformed" and even a "Great Leap Forward" in the public opinion field under the influence of various factors. From the success of a movie that is "three-point shooting and seven-point publicity" to electricity...

As a classic representative of the American outdoor reality show, can "Fast Forward" create another phenomenon on China's TV screens in the fourth quarter?

Recently, Zhou Dongyu, the exclusive commercial strategic partner artist of Jusi Media, has become a new member of Opale's image spokesperson. In the process of business cooperation, Jusi Media successfully deeply integrated Opal's marketing philosophy with TV series and artist temperament, and deeply spread the intrinsic value of the brand through TV series and artists.

The reporter learned that the total box office of movies nationwide in 2013 was 21.769 billion yuan, while the total cost of film promotion and marketing reached 2.8 billion yuan, exceeding 10% of the overall size of the film industry. So how was the money spent? Where are the flowers?

Taking the project of "Heart Flower Road Release" as an example, its most important highlight guarantee is through advance screening + pre-sales. At this point, the advantages of the Internet e-commerce platform in film distribution have been fully highlighted.

On September 16, the 5th China Entertainment Industry Annual Conference of Arts was held in Beijing. Gong Yu, founder and CEO of iQiyi, attended and delivered a keynote speech entitled "New Opportunities brought by the Internet to China Entertainment Industry Again."

Xiaomi founder Lei Jun said that Internet thinking is a seven-character truth: focus, perfection, reputation, and speed. How can these seven words be applied to the film and television industry? Internet-minded film and television companies will focus on making only series films; extreme stories and visual effects; word-of-mouth, without relying on tens of millions of promotional fees. Every time a new film is launched, fans and audiences will follow; fast, movies will be produced quickly from release to release, responding quickly to social hot spots, and commercial films are actually quickly consumed.

Only by placing the most effective content on the most appropriate channels can the marketing effect be maximized. At present, mobile Mobile device is the most important way for the main movie-watching groups to receive information. Therefore, we must pay attention to this channel and explore the possibilities of mobile marketing.

On October 24, 2014, as "The Journey to the West" once again appeared on the screen of mainland cinemas, you can find that "re-screening" has gradually become a business model. There are many reasons for the re-release of the film. In order to obtain a higher box office, the selling points should be grasped in terms of form, substance or time. Of course, modifications or adaptations of the original film must be approved by the original producer to prevent infringement of the original producer's copyright.

"I Do Star Exclusive Wedding Ring Customization" combines the true love stories of stars with the art of brand designers to create an exclusive wedding ring with unique emotions in the world. This strategy not only brings new breakthroughs to the development of China's entertainment and cultural industry. It also establishes the leading position of the I Do brand in the domestic jewelry industry.

As the post-90s become a new force in consumption, more and more brands pay attention to the phenomenon of the rise of the post-90s, and make changes in products and marketing to...

<p style= "TEXT-ALIGN: left; TEXT-INDENT: 2em" is different from the mainland's unintentional neglect or deliberate suppression of thrillers for a long time. Hong Kong...

In addition to "blocking", the keywords for the National Day Golden Week belong to "Golden Age". The most luxurious lineup and the most Internet marketing turned out to be miserable at the box office. Why is this?

In the future, it should not only bring movie content to the 400 million active users on WeChat. Through social functions, mobile marketing can be well integrated with movie marketing in the future.

At this time, many major brands are discussing how to formulate next year's budgets, but it seems that many brands do not feel particularly optimistic about their 2015 expectations.

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