Film and television upstarts hand in hand, fashion brands, entertainment integration and injection into "star" marketing

Recently, Zhou Dongyu, the exclusive commercial strategic partner artist of Jusi Media, has become a new member of Opale's image spokesperson. In the process of business cooperation, Jusi Media successfully deeply integrated Opal's marketing philosophy with TV series and artist temperament, and deeply spread the intrinsic value of the brand through TV series and artists.

In the field of integrated entertainment marketing, Jusi Media deeply integrates various entertainment resources to create value for in-depth commercial cooperation between brands and film, television dramas and artists. Jusi Media has always been committed to cross-border integrated marketing of entertainment resources and creating a entire entertainment marketing industry chain. Recently, Zhou Dongyu, the exclusive commercial strategic partner artist of Jusi Media, has become a new member of Opale's image spokesperson. In the process of business cooperation, Jusi Media successfully deeply integrated Opal's marketing philosophy with TV series and artist temperament, and deeply spread the intrinsic value of the brand through TV series and artists. At the same time, it also uses the cultural connotation of the brand to enhance the external image and inner temperament of TV series works and artists. We will truly achieve mutual benefit between both parties and complete online and offline resource integration marketing. This time, Jusi Media helped Zhou Dongyu speak for Opal, building a mutually beneficial and win-win bridge between artists and brands.

Strong alliance  to help the new vitality of the dream brand

In 2010, Zhou Dongyu officially debuted with the simple and kind role of Jingqiu in "Love with the Hawthorn Tree" directed by Zhang Yimou. Since his debut, Zhou Dongyu's easy-going and elegant temperament has attracted much attention. With many excellent works such as "Tears of the Allure","Palace Lock Agarwood", and "You at the Same Table", Zhou Dongyu has become a new celebrity in the domestic film and television industry and a leader in the post-90s generation. He has also become a new generation of young fashion representatives that various fashion brands strive to cooperate with. "Return to yourself, be elegant and intellectual, and enjoy the present." Aupres, a brand owned by Shiseido Liyuan Cosmetics Co., Ltd., has created a high-end brand image through more than ten years of hard work and is respected by the current elegant and fashionable urban white-collar women. This time, Aupres joined hands with Yongquan Runji Youth spokesperson? Zhou Dongyu is another successful case of Jusi Media's high-end business with commercial value. This cooperation not only perfectly combines the high-end elegance of Opres products with Zhou Dongyu's own fresh and beautiful appearance and inner soft and restrained temperament, achieving the joint improvement of the image of the product and the artist, but also successfully implanted Opres products into the urban idol masterpiece "Mr. Li Who Met Love" starring Zhou Dongyu and Chen Xiao.

At present, the commercial value development system for domestic film and television artists has not yet been formed. Jusi Media combines the artists 'own characteristics and tailor-made business value plans that suit them. With the help of the brand's concrete products, externalize the star's own temperament connotation. Through commercial endorsement activities, the inner temperament of artists is spread to consumer groups through various channels, so as to deepen the image dissemination of artists and enhance their personal image. At the same time, with the help of artists 'social influence and unique temperament, they convey the inherent culture and core concepts of brand products to consumers, influence and guide consumers to purchase, and transform abstract value concepts into actual consumption power. Through cross-resource integrated marketing, Jusi Media enables artists and brands to achieve a win-win situation in the mining and transformation of their respective commercial values. Jusi Media has successfully operated business cooperation between Xu Zheng, Wang Baoqiang ("Lost in Thailand") and Master Kong, Feng Shaofeng ("Golden Age") and Martell, etc. This time, the integration of Aupres products into "Mr. Lee in Love" has helped Zhou Dongyu successfully endorse Aupres. This is another successful case that Jusi Media has tailored for Aupres in order to adapt to market changes after three years. It is also another example of Jusi Media's successful localization of Hollywood business operation model in China.

Resource integration and  opening up new business horizons.

Jusi Media's business module is complete and comprehensive, penetrating into all aspects of the entertainment, film and television industry. Strive to utilize limited resources to maximize business value. As an innovator and leader in integrated marketing of entertainment in China, a pioneer and practitioner of the localization of Hollywood film business models, Jusi Media will provide the most comprehensive, sustainable and effective professional services. The business covers modules such as brand customization, film and television implantation, element authorization, business activities, theater positions, patch advertising, film and television derivatives, publicity planning, and customization of spokespersons for brands. Jusi Media strives to use Internet thinking to connect the entire industry chain of the entertainment industry. Starting from content production and development in the upstream of the industrial chain to downstream derivative product market development, artist commercial value planning, brand co-marketing and other aspects, we strive to maximize the commercial value of the entire entertainment industry chain. As an innovator and leader in integrated marketing of entertainment in China, Jusi Media has long accumulated a set of exclusive integrated marketing concepts for film and television dramas, and relies on excellent domestic and foreign film and television drama project resources to achieve the perfect integration between the brand concept and the core values of film and television dramas. Jusi Media has reached a strategic cooperation agreement with CAA brokerage company in the United States, taking the first step in the globalization of the entertainment integrated marketing business. Li Qing, CEO of Jusi Media, said that in order to meet market demand and open up the entire entertainment marketing industry chain in China, cooperation with CAA is imperative. Taking advantage of CAA's superior resources and marketing management experience in Hollywood to improve the commercial value planning business system for domestic artists is the direction that Jusi Media has been constantly researching and working hard for.