The first 2015 China Film Marketing Ceremony concluded "Taking Tiger Mountain 3D" became the biggest winner

On April 19, the 2015 First China Film Marketing Ceremony hosted by Popular Film magazine came to a successful conclusion during the Beijing Film Festival. A total of 7 individual awards and 3 comprehensive awards were selected at the ceremony. The film "Taking Tiger Mountain 3D" became the biggest winner and was shortlisted for the three comprehensive awards. It also won the Best Poster Award, Best Type Film Poster, and Best Editing Trailer Two individual awards.

4月19日，由《大众电影》杂志主办的2015首届中国电影营销大典在北京电影节期间圆满落幕。The ceremony brought together many film industry elites, covering domestic first-line production companies, marketing companies, advertising companies, e-commerce platforms, material production teams, etc. The first China Film Marketing Ceremony set up three major units: posters, trailers, and event cases. It took half a year to prepare. After careful selection and recommendation by nearly 100 industry experts, the outstanding cases with the most innovative spirit and industry-driving force in 2014 were selected. A total of 7 individual awards and 3 comprehensive awards were selected at the ceremony. The film "Taking Tiger Mountain 3D" became the biggest winner and was shortlisted for the three comprehensive awards. It also won the Best Poster Award, Best Type Film Poster, and Best Editing Trailer Two individual awards. On the day of the award ceremony, after wonderful competitions by representatives of the shortlisted marketing companies and fair and open on-site voting by expert reviews, the film "That Year in a Rush" finally won the Best Marketing Film of the Year Award.

"Popular Film" took half a year to prepare  to create the number one professional award in China's film marketing

. In recent years, China's film market has developed rapidly. In 2014, a total of 388 films were released in China, with a total box office of 29.6 billion yuan, an annual growth rate of 36%, and 830 million movie-goers throughout the year (data support: Yien Consulting). The box office of individual films has repeatedly hit new highs. The creators of these amazing data are not only the dazzling directors and actors on stage, but also those behind-the-scenes marketing teams who are unknown but have made outstanding contributions. Professor Yin Hong, a judge of the first China Film Marketing Ceremony and executive vice president of the School of Journalism and Communication at Tsinghua University, said: "There is no era like today's wine and fear of deep alleys. In the Internet age, our attention is scattered all day long. Various screens are scattered. In such an environment, how to turn a movie into a market-acceptable product becomes particularly important." As an important link in the film industry chain, marketing publicity will surely attract more and more attention and attention from filmmakers and movie audiences.

2015 marks the 65th anniversary of the founding of "Popular Film". As the oldest film media in China,"Popular Film" hosts the China Film Marketing Ceremony, aiming to fill the gap in China's film marketing professional awards, encourage healthy marketing methods, and promote the industrialization and professional development of film marketing. Li Hanfei, general manager of Beijing Wanda Film Culture Media Co., Ltd., said that "Popular Film", as a professional publication that witnesses and accompanies the growth of China's films, is not only an observer and recorder of the industry, but is also committed to joining hands with industry elites to jointly create the most prestigious and professional industry event at home and abroad. The 2015 First China Film Marketing Ceremony will set new standards and models for the Chinese film marketing industry, build a professional interactive platform for sustainable promotion for the creators of many box office myths, and actively explore and discover reasonable paths behind successful cases of effective communication. and methods, in order to jointly promote the healthy and orderly development of the Chinese film market.

Hundreds of expert judges carefully selected  the annual marketing awards and announced on the spot that

the 2015 first China Film Marketing Ceremony has set up three major units: posters, trailers, and event cases, with a total of 10 selection items. The poster unit has the best poster, the best creative poster, and the best type of film poster; the trailer has the best trailer, the best creative trailer, the best editing trailer, and the best type of film trailer; the activity case unit has the best marketing videos, the best marketing activities, and the best integrated marketing activities. The scope of this election covers domestic first-line production companies, marketing companies, advertising companies, e-commerce platforms, material production teams, etc. After careful selection and recommendation by nearly 100 industry experts, the most innovative spirit and industry-driving force in 2014 were selected. Outstanding case.

This selection is divided into four stages: solicitation, primary election, final election and award presentation. The collection of cases took a month. According to statistics, a total of 27 films were collected for this China Film Marketing Ceremony, including 179 posters, 42 trailers, and 40 marketing activity cases.

The ceremony ceremony included Ming Zhenjiang, Vice Chairman of the China Film Association and Executive Chairman of the China Film Producers Association; Rao Shuguang, Member of the Party Leadership Group and Secretary-General of the China Film Association; Yu Jianhong, Vice President of the Beijing Film Academy; President and Chief Representative of the American Film Association China; Dozens of final judges, including He Xiaotian, executive general manager of "Nandu Weekly" and "Nandu Entertainment Weekly" and director of China Entertainment Marketing Communication Research Center, watched live displays of the best posters, best trailers and other shortlisted works, and listened to live case competitions from the best marketing film finalists. Representatives of the shortlisted marketing companies on the stage exchanged words and introduced the comprehensive marketing situation and planning highlights of the shortlisted films in detail; the experts reviewed and responded tactfully, and asked questions and comments on the competition of the finalists. For a time, the award ceremony was filled with sparks and brains.

In the end, after fierce competition and fair and transparent on-site voting, the grand prizes were announced one by one. The poster of "Taking Tiger Mountain by Wisdom 3D", which extracted the core scenes and elements of the movie, won the best poster award in one fell swoop with its stylized visual image and distinctive theme; it changed the traditional expression model of animation and used new media language to calibrate young people's tastes of "100,000 Cold Jokes" trailer won the best trailer award; while "That Year in a Rush", which focuses on youth and accurately captures the interactive explosion point in social media marketing, received the best marketing film award.

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vian

编辑：vian