Huang Bo occupied the National Day slot of the movie: How to create a "hit" business?

Competition is not terrible. What is terrible is that there is no high-quality content, no unique style, and no value that others cannot replace. If you want to win in the increasingly fierce market competition, you should start operating yourself as a brand from now on. Only a company or individual with a brand can become a "tumbler" in the market.

"Dear","Heart Flowers on the Road", and "Ruffian Hero 2", this year's National Day broadcasts were almost "contracted" by Huang Bo.

When you frequently enter and exit from movie theaters and switch popular National Day movies at will, you will always be unable to get around Huang Bo's old face, and "Huang Bo Package" has also become a hot topic on Weibo recently. On the screen, he is like an authentic piece of "stinky tofu": he interprets the absurdity, embarrassment and stubbornness of little people, and creates grassroots jokes and burdens-he can look ugly and smell strange, but delicious.

If Huang Bo is regarded as a product, it is a "three no products" without beauty, muscles, and height, but consumers are willing to pay for it. At a time when appearance associations are prevalent, Huang Bo is an exception, we love him! This is the "Huangbo" hit product.

Entrepreneurs on the big screen

If Huang Bo is an entrepreneur on the big screen, his story can be described as ups and downs. Along the way, there have been a tendency to build a lot of money, but they are all taking one step at a time.

There is neither Stallone's tough guy image, nor is it like the rich second generation Wang Sicong who has the "golden key" since he was born. It is just a story about hard work, a story of turning from a bar singer to a comedian.

We trace the time back ten years ago. Who is Huang Bo?

Almost no one knows about it. Bar singer, factory worker, hard-core personages...

In terms of appearance, half of the people on the street are better looking than him, but how can he have the ability to jump out of the crowd and firmly catch your eye?

Huang Bo, born in the 1970s, originally dreamed of writing songs for Kwok Fucheng and Jacky Cheung in his cabinet at home in Qingdao. His dream at that time was to let the king sing his song one day. For this dream, he sang in bars, sang in straw stage teams, was coaxed by drunken customers, pretended to be a Hong Kong star in the Northeast, bought machine tools for factories, went to the film academy to learn dubbing, and played various struggling roles, such as a literary youth, a migrant worker, a fellow villager who raised cattle in the Eighth Route Army...

Having experienced the warmth and coldness of the world, he had been working hard for several years. His wings began to grow in acting, hosting, dubbing, and singing, and accumulated enough strength. Then, opportunities began to look to this prepared person.

In the movie "Get on the Train, Let's Go", Huang Bo plays a small trick and plays a ticket seller. It was his friend Gao Hu who introduced Huang Bo to director Guan Hu, and his fate began to change.

In 2006, Ning Hao's work "Crazy Stone" earned 23 million yuan at the box office with an investment of 3 million yuan. It was a sensation. There were no special big shots in the movie, but they were all down-to-earth powerful ones. Huang Bo relied on his role as "Black Skin". It became a hit. Later, he starred in "Crazy Racing" and "Slam Dunk" in 2008, and "Jingwu Fengyun" and "Yueguang Treasure Box" in 2010, both grossing over 100 million yuan. Before that, Huang Bo was only served as a dessert.

In 2011, Huang Bo began to appear on the big screen as the leading actor, and the low-budget film "Pretend to be a test of the water. After finishing the starters, he began to prepare for dinner. In 2012, Huang Bo presented "Ruffian Hero" and "Killing", which spanned business and literature and art, followed by "Lost in Thailand", which was a mess. To this day, the box office myth of "Lost in Thailand" is still circulating in the Jianghu.

Then in 2013, Huang Bo participated in Stephen Chow's film "Journey to the West: Conquering the Devil". The film earned 1.246 billion yuan as the annual box office champion of mainland films in 2013. Coupled with "101 Proposals","Chef, Actor, Ruffian" and "No Man's Land", the four works accumulated a total of 1.91 billion yuan in box office, becoming the actor box office champion in 2013. In 2013, they were even called "Huang Bonian" by the media.

While the box office of "Dear" and "Heart of the Road", which are currently in hot release, their reputation is almost one-sided.

Every good product has a good story

that has been played for more than ten years. Huang Bo finally became a daughter-in-law. Several works sold sold well at the box office in a row, and Huang Bo became a first-line movie star in China, with a salary that soared to tens of millions. Ten million yuan pay means being listed in the same category as Andy Lau, Chow Yun-Fat, Yen Zidan, Zhang Ziyi and others.

In contemporary China, where actors are stronger, Huang Bo is definitely an exception. The fact that so many consumers buy it largely proves the commercial value of "Huangbo-style" products.

Back to the product. The packaging of products has external design packaging and content design packaging. Match the product with an excellent story so that others will be attracted by the story of the product before they have even touched the product, and they will be full of desire to understand the product. Such a product will undoubtedly stand out among the diverse categories of similar products.

Of course, stories are to stimulate customers 'interest, not to be fabricated. The expression of stories must be legendary and touching people's hearts.

The attribute satisfied by "Huangbo-style" hot products:

content is king's way. Huang Bo is recognized as the first acting person in mainland China. In 2009, he became the Golden Horse Film Actor with "Bullfight". This movie almost tells the story of him and a cow, and his unforgettable image creation has been unanimously recognized. Only by having good products can we improve the cost performance ratio, attract more customers, and create a hit model.

The story is legendary. He has always wanted to sing and produce an album. He has worked as a bar singer, a small boss, taught dance, worked as a dub, and by accident he acted in a drama. It was these various bottom-level experiences that made him. Isn't the story legendary enough?

High recognition. Huang Bo's appearance is often "criticized". However, this highly recognizable face has become a box office guarantee in this era of "ugly men", because just looking at his almost classic appearance and exaggerated physical movements, it can make the audience laugh endlessly.

Strengthen customers 'sense of belonging. Stories should inspire empathy, have a counterpoint with customers, and give customers a sense of belonging.

Huang Bo is known for being "simple, down-to-earth, and not fancy" both inside and outside the circle. He has been acting for more than ten years. He is dressed in a dusty and dusty face, speaks Shandong-style Mandarin, squatting on the screen, pretending to be a thief, pretending to be a migrant worker, acting as a white-collar worker, chasing a goddess, and omnipotent. This is in line with the law of "diaosi economy". This era needs a diaosi spokesperson, and Huang Bo is such a prepared person.

In this modern society full of noise and chaos, if you want to successfully show a clear personal mark to the world, you need to have an excellent personal brand. There is no doubt that Huang Bo successfully achieved this.

How to release hot products?

The business sea rises and falls, and the fittest survives. Creating hot models is the way for companies to win in competition.

Competition is not terrible. What is terrible is that there is no high-quality content, no unique style, and no value that others cannot replace. If you want to win in the increasingly fierce market competition, you should start operating yourself as a brand from now on. Only a company or individual with a brand can become a "tumbler" in the market.

How to create a hot product? This is technical work. "Huangbo-style" products may give you inspiration:

(1) a unique personality image. In this extremely commercial society, people are directly and indirectly exposed to thousands of pieces of information of various types every day, including commercial, humanistic, military, political, and life-related firewood, rice, oil, and salt. Hearsay and unofficial anecdotes can be cited too many. To make people clearly remember your product, you need to establish a unique personality image of the product.

Since his debut, Huang Bo has been pleasantly surprised by what he plays, because his grassroots image and natural language talent have made many of the small characters he plays particularly popular among the people who speak dialects. There are countless classic screen characters Huang Bo has played. As long as anyone who has seen his movies, will you not be deeply impressed by this person?

(2) The high added value of products is equally important. In addition to acting, Huang Bo can take on the lead, hosting, dubbing, and singing. At the 49th Golden Horse Awards Ceremony, he and Lin Zhiling co-hosted the ceremony. He has also performed his singing voice many times in the movie. The bitter song in "101 Proposals" made many viewers comment: "Only after watching this movie did I realize that Huang Bo's voice is so good!"

In "Journey to the West: Conquering Demons", he also showed his skills in dancing, which made many audiences laugh. In the recent episode of "The Voice of China", Huang Bo even took Xu Zheng and Ning Hao from the crew of "Heart Flowers on the Road" to "kick off" The Voice, causing three instructors to rush over it.

Such an actor who can not only act, sing, dance, host and dub, has such a high added value, but how can he not be popular?

(3) Make consumers addicted. In this era of infinite abundance of commodities, competition can be described as fierce. All consumer needs are being met or have already been met, so hot products must have new and unique highlights to create consumer demand, and constantly change promotional patterns to avoid boredom, otherwise they will easily be overwhelmed by the market.

Huang Bo continues to give consumers new experiences. From migrant workers to IT elites, from Wang Yang thief to bitter father, every role of his is deeply rooted in the hearts of the people. And the "sonorous threesome" he combined with Xu Zheng and Ning Hao has made every cooperative film highly anticipated by the audience.

Letting consumers worry about it every day and inspiring consumers to actively participate and interact is an important indicator that can make products into hot models.

(4) Know how to take advantage of the situation. If you can't become a big tree, you can become an ivy and know how to insert and market product brands. Standing with giants will naturally speed up the creation of personal brands. Working with Ning Hao and Zhou Xingchi, Huang Bo knows how to take advantage of the situation and complete transformation step by step.