Baidu Nuomi Pictures joins hands with Huayi to exclusively pre-sell the tickets for the premiere of "Lao Pao 'er" and were snapped up

On December 20, the world premiere of Huayi's New Year's Eve masterpiece "Old Gun" will be held at the Water Cube. As a joint promotion platform for "Lao Pao 'er", Baidu Nuomi Pictures has also won the exclusive online ticketing platform for tickets for the world premiere of "Lao Pao' er", creating a new exclusive online pre-sale model for tickets for the premiere of big movies.

On December 20, the world premiere of Huayi's New Year's Eve masterpiece "Old Gun" will be held at the Water Cube. As a joint promotion platform for "Lao Pao 'er", Baidu Nuomi Pictures has also won the exclusive online ticketing platform for tickets for the world premiere of "Lao Pao' er", creating a new exclusive online pre-sale model for tickets for the premiere of big movies. Since Baidu glutinous rice opened the pre-sale of "Lao Pao 'er" on December 8, it has been frantically robbed by Pao' er fans for four consecutive days, shouting that "a ticket is hard to get."

Photo: The special reporter on ticket sales for the premiere of Baidu Nuoshi movie "Lao Pao 'er"

learned that tickets for the world premiere of "Lao Pao' er" will be officially on sale on Baidu Nuoshi platform on December 8. Tickets will be released in a limited manner at 6 o'clock every night. The pre-sale deadline is December 15. On December 8, Baidu Nuomi Movies released tickets for the Li Yifeng Zone and Wu Yifan Zone in four price ranges of 118 yuan, 198 yuan, 217 yuan, and 297 yuan respectively. They disappeared instantly as soon as they were released. Pao fans said one after another that "a ticket is hard to get","the time has come to test hand speed and character", and "it is even more popular than Spring Festival train tickets."

Photo: Baidu Nuomi's exclusive fan ticket purchase page-Li Yifeng and Wu Yifan's special area

Photo: Baidu Nuomi's pre-sale tickets for the premiere of "Lao Pao 'er" are popular among netizens.

According to reports, since the beginning of this year, Baidu Nuomi Pictures has carried out a number of innovative explorations in integrating with the film industry. For example, it has built a LAB laboratory with LeTV and Ali to lead the integration of the Internet and film industry, and cooperated with the Publicity Company to promote film sales to help box sold well. In September, the marketing event of "Little Yellow People Big Eyes" was once popular throughout the Internet. This time, the cooperation between Baidu Nuomi Pictures and Huayi has created a new model for online pre-sale of premiere tickets.

Through the big data of Baidu Nuomi's movies and films, the reporter learned that although "Lao Pao 'er" has not been released, more than 60,000 fans have expressed their desire to watch "Lao Pao' er". Every day, more than 100,000 people search for "Lao Pao 'er" related information, 85% of users think "Lao Pao' er" is a good film. The reporter found that the proportion of fan users born in the 1990s and 1995s for "Lao Pao 'er" is as high as 50%. This data has been confirmed on the Baidu Nuomi's "Lao Pao' er" fan review platform. The fans of the two stars Wu Yifan and Li Yifeng are particularly enthusiastic and expressed their full support for their idol's new film.

Picture: Big Data User Portrait of Baidu Nuomi Film "Lao Pao 'er

": Baidu Nuomi Film "Lao Pao' er" word-of-mouth public opinion & fan film review platform

According to industry insiders, Baidu Nuomi Film has innovatively used big data precision marketing technology and Internet marketing this year. Planning has helped many high-quality films such as "Tiny Times 4","Little Yellow Man Big Eyes","Mission Impossible 5", and "Lost in Hong Kong" sell sold well at the box office, creating a new model of co-existence and win-win cooperation between the film O2O platform and the film company. This time, we will cooperate with Huayi's New Year's Eve finale, use Baidu Nuomi as the main marketing cooperation platform, and combine high-quality resources such as Baidu Search, Baidu Post Bar, Baidu Takeout, and Big Data to provide full-platform integrated marketing communication for "Lao Pao 'er". It will surely become the perfect ending battle for Baidu Nuomi Pictures in 2015.

Editor: queenie