"I'm Going to School" hits 100 million in a single episode in the second season It is expected to become iQiyi's phenomenal IP

In the past two years, online home-made variety shows have developed rapidly. In this environment where they are allowed to "grow savagely", a number of home-made variety shows that are deeply loved by everyone have entered the audience's field of vision and become a topic for everyone to talk about after dinner.

In the past two years, online home-made variety shows have developed rapidly. In this environment where they are allowed to "grow savagely", a number of home-made variety shows that are deeply loved by everyone have entered the audience's field of vision and become a topic for everyone to talk about after dinner. From 2014, when homemade variety shows began to rise, to 2015, when homemade variety shows changed from quantitative change to qualitative change, until the emergence of programs such as "I'm Going to School","1.3 billion decibels", and "Mom is Superman" in 2016, homemade variety shows have officially entered the 3.0 era. 3.0 The self-made variety shows of the times have been comprehensively upgraded in scale, form, creativity and other aspects, and have occupied most of the variety shows. Looking back at the development of homemade variety shows in recent years, it is not difficult to see that major mainstream video websites have gradually developed from the initial "crossing the river by feeling the stones" to clarifying their own positioning and development direction. The homemade variety show market is booming. The trend goes further and further. Iqiyi, which has always regarded "content as king" as its purpose, has also taken advantage of its own platform advantages to launch many brand IPs, opening up a new situation for homemade variety shows.

Internet and Taiwan work together to focus on the layout of iQiyi's self-made variety shows

. As one of the domestic mainstream video platforms, the development of iQiyi video has always been at the forefront of the industry and pursues youth and innovation. Its platform has a lot of high-quality homemade content and tens of millions of paid members. Based on the advantages of the platform, iQiyi has successfully launched many brand IPs for homemade programs and carried out these IPs for many seasons. Level continuation. From "The Strange Talks","Falling in Love with a Supermodel" to "I'm Going to School", the achievements and high attention attracted by this series of brand programs are obvious to all. Judging from the format setting, content selection, topic scale, and program lineup of these programs, iQiyi pays more attention to the audience's feelings, so the "star + amateur" program format has also become a driving point for iQiyi.

In the past year, the self-made variety shows linked by Internet and Taiwan have been the "darling" of major investors. This model not only attracts ratings and clicks, but also can maximize coverage of audiences of different age groups and characteristics, meeting the needs of multiple terminal users, not only taking into account the viewing habits of traditional TV viewers, but also taking into account the entertainment experience of netizens watching real-time interactions online, truly achieving the practical appeal of "grasping both hands and hard both hands" of Internet and Taiwan linkage.

"I'm Going to School" gained good reputation in the second season, and its brand advantages are

undeniable. As a well-experienced iQiyi, it advocates the greatest intensity of creativity in content output. To achieve creative power, we must create a source and dream factory for high-quality variety shows. I believe that it is not only because of iQiyi's openness, confidence and sincerity that many partners can choose iQiyi to cooperate. At the same time, iQiyi respects creativity, works, value orientation, star creation, and young people. It is also based on this creative concept that "I'm Going to School" has occupied an important position in the market since the first season, and through the success of the first season, it has established its big IP status in the field of homemade variety shows.

It is worth mentioning that the successful creation of the big IP of the self-made variety show "I'm Going to School" is also inseparable from Iqiyi's high-quality products. iQiyi products aim to graft the top talents in the content production industry onto a platform with tens of millions of users. While maintaining its creative freedom, it continuously provides the platform with the highest quality and diversified content. After the success of the first season of "I'm Going to School", its branding characteristics have become increasingly obvious. Since then, iQiyi has upgraded the second season of "I'm Going to School" again, striving to create a super IP in homemade variety shows.

In the second season of "I'm Going to School", we have made every effort to create the 2016 phenomenal IP.

Nowadays, online video has become an indispensable part of daily life. It makes people's entertainment life "walkable" and makes travel more fun. Among them, a large proportion of audiences watch homemade variety shows. In addition to enjoying the relaxation and pleasure brought by the program, the audience also hopes to get closer to the stars. It was at this time that "I'm Going to School" appeared just right in the audience's field of vision.

The second season of "I'm Going to School" made many innovations compared to the first season. First of all, it is not difficult to see in the selection of stars that the creation of star lineups pays more attention to the love of young groups. The joining of Lu Han, Da Zhang Wei, ELLA, and Xue Zhiqian really surprised many young audiences. Judging from the feedback after the previous two broadcasts, the chemical reaction between Lu Han and Da Zhang Wei in the program has become a major guarantee for ratings and clicks. In addition, the number of schools participating in the recording has also increased during this season, from three schools in the first season to four. In addition to ordinary high schools, the choice of vocational and technical schools and art schools has also increased the viewability of the program. Secondly, the "best" high school students and the most charismatic teachers in each school will once again emerge. Based on the first season, the phenomenon of "amateur" turning into "Internet celebrities" will continue to ferment. Overall, the second season of "I'm Going to School" brings the audience closer to the stars. The outside world is very exciting. In addition to watching how the stars go to school, they can also go out with the stars for a walk. Therefore, this is more diverse for the audience's appeal.

Editor: Nancy