Hollywood blockbusters occupy the film market, domestic films choose to gather together popular schedules

Where are the current domestic films? Are you intimidated? Is it impossible to compete with Hollywood movies at all and can only adopt the approach of safely hiding in popular schedules?

After the explosion of domestic films during the Spring Festival, Hollywood quickly took over the film market. Since "Extreme Agents 3" was released on February 10, Hollywood films have won the single-day box office championship. After the release of "Resident Evil 6" on February 24, Hollywood films firmly monopolized the top 5 single-day box office charts.

Entering March, with the arrival of blockbusters such as "Wolverine 3" and "Beauty and the Beast", Hollywood films have further expanded their advantages, and even the top 8 single-day box office lists are Hollywood films. People can't help but ask: Where are all domestic films?

After that, we will have to face this year's more powerful blockbuster productions such as "Hollywood","Speed and Furious 8","Pirates of the Caribbean 5" and "Transformers 5". Can domestic films this year meet the "Film Industry Promotion Law" stipulation that "the duration of screenings of China films shall not be less than two-thirds of the total duration of screenings of films every year"?

Phenomenon: The strength of a domestic film that exceeded tens

of millions of dollars in Hollywood's introduction began to show before the Spring Festival this year. On January 6, after "Star Wars" was released, it became the box office champion. Later,"Space Traveler" and "Advent" were released one after another, and Hollywood introduced films locked in the single-day box office champion. Fortunately, domestic films also ran out of the box office dark horse to support "Love God" and were able to barely hold on to the scene.

With the official opening of the Spring Festival on January 27, domestic films ushered in a rare golden opportunity period and completely dominated the market. Movies such as "Kung Fu Yoga","Journey to the West to the Demon","Wind and Waves" and "Make a fuss in Tianzhu" easily made a big box office.

After the Spring Festival ended, the Hollywood mode was officially launched in February. The release of "Extreme Agents 3" on February 10 swept the box office with astonishing momentum, marking the comeback of Hollywood introduced films. The strength of "Extreme Agents 3" was perfectly taken over by "Resident Evil 6", which was released on February 24. After the film was released, Hollywood fully occupied the domestic film market.

In March, due to the introduction of blockbusters such as "Wolverine 3","Beauty and the Beast" and "King Kong: Skull Island", Hollywood films were the world of Hollywood films. There were not even a single piece of domestic films that could be sold.

In the box office list in March, the top 11 were all imported films. Among domestic films, the highest-grossing film currently is the horror film "Disguise 2", but its box office is only over 11 million yuan, and this is still the only domestic film that has a box office of more than 10 million yuan. It is no exaggeration to say that in March, domestic films collapsed.

There are more worrying things about the big "Hollywood Tigers"

. The weakness of domestic films may become the main theme this year, because this year is undoubtedly the year of Hollywood blockbusters. Currently, there are many Hollywood movies that are scheduled for release in April: Scarlett Johansson's "Mobile Team in the Shell" will be released on April 7, the annual masterpiece "Speed and Furious 8" will arrive on April 14, and "Smurfs 3" will also hit theaters on April 21.

And more blockbusters such as "Transformers 5","Guardians of the Galaxy 2","Pirates of the Caribbean 5","Spider-Man: Returns","Dunkirk","Wonder Woman","Rise of the Planet of the Apes 3","Thor 3","Justice League", etc., are still waiting to confirm the schedule. The probability of these films being successfully introduced is very high, and you can imagine the impact domestic films will face in 2017.

Domestic films hide in "safe havens"

. Where are domestic films now? Are you intimidated? Is it impossible to compete with Hollywood movies at all and can only adopt the approach of safely hiding in popular schedules?

The Qingming Festival in early April has become a major haven for domestic films. Eight domestic films, including "The Sacrifice of Suspect X" directed by Youpeng Su and starring Wang Kai and Zhang Luyi,"The Kidnapper" directed by Xu Jinglei and starring Bai Baihe and Huang Lixing, and "Extraordinary Mission" directed by Mai Zhaohui and Pan Yaoming, starred by Huang Xuan and Duan Yihong, all chose to be released during this national holiday.

The May Day holiday, which opened at the end of April, is the "protected period" for another batch of domestic blockbuster movies. This May Day holiday has 6 films packed in, including "Master of Memory" directed by Chen Zhengdao and starred by Huang Bo, Xu Jinglei and Duan Yihong;"Spring Jiao rescues Zhiming" directed by Peng Haoxiang and starred by Miriam Yang and Yu Wenle;"The Bomb Removal Expert" directed by Qiu Litao and starred by Andy Lau, Jiang Wu and Song Jia;"Like You" starred by Jin Chengwu and Zhou Dongyu;"The Troubled Family" directed and starred by Huang Lei, etc.

Question: It is not wise to pile up hot schedules

. The reason why domestic films have retreated to hot schedules naturally lies in the old problem of insufficient industrialization of domestic films and unclear typology. A major manifestation of the maturity of the Hollywood film industry is product planning. This year, we can generally know the schedule of Hollywood films in 2020. In China, you don't even know what movies will be released in two months.

However, it is not so safe for domestic films to hide in popular slots. This year's popular slots are likely to narrow, as the heaviest Spring Festival slot of the year has proved. Can other popular slots still carry so many domestic films? And at least the Qingming Festival will not be a real "protected period"."King Kong: Skull Island", a special effects blockbuster with good reputation, should still be able to get a lot of screening space by then.

In addition, the number of imported films has expanded last year. During the traditional "Domestic Film Protection Month" summer season, many imported films have also been released, and this situation is likely to repeat itself this year.

There may be more quotas for imported films

. What is more worrying is that this year, China and the United States will resume negotiations on imported film quotas, and the number of Hollywood blockbusters is likely to increase from the current 34.

As early as October last year, Zhang Hongsen, director of the Film Bureau of the State Administration of Press, Publication, Radio, Film and Television, participated in the second China Film New Power Forum and revealed that more quotas would be given to Hollywood films in 2018, which is equivalent to issuing an early warning to domestic films."In 2018, Chinese films will usher in a larger open pattern. 2018 is a time when more foreign films may enter the China film market, and more distribution channels may be active in the China film market. China films will face challenges governed by the principle of fairness."

The screening time of domestic films is greater than or equal to two-thirds

, so the problem arises. The "Film Industry Promotion Law" has officially come into effect on March 1. Article 29 of it is regarded as a provision to protect domestic films: cinemas should be reasonably arranged The screening times and time periods of films produced by domestic legal persons and other organizations, and the screening time period shall not be less than two-thirds of the total annual film screening time.

Some people who don't know the situation feel very excited to see this article. In fact, this article is not new. It comes from Article 44 of the "Film Management Regulations" that previously had the status of the "Film Law": Screening of films, It should comply with the proportion of time for screening domestic films to imported films stipulated by the state. The annual time for screening domestic films by a screening unit shall not be less than two-thirds of the total annual time for screening films.

To put the term "screening time", it roughly means that the total screenings of domestic films account for about two-thirds of the year. As Hollywood becomes stronger this year, domestic films become more conservative and have more popular schedules, this provision of the "Film Law" may be tested.

Editor: Nancy