170 million yuan to resolve disputes! Qingyu Media, LeTV, and "Hunting Ground" cannot afford to delay

"Hunting Ground", which was filmed in 2015, cannot wait any longer. The conclusion of the 177 million yuan cooperation plan means that the dispute over the broadcast of this drama has come to an end, and it is also the result of mutual compromise between LeTV and Qingyu Media.

On the evening of June 21, Qingyu Media announced that LeTV and Qingyu Media had reached a package of cooperation plans totaling 177 million yuan, including "Hunting Ground", advertisements and old dramas.

Obviously, this is LeTV's disguised agreement to Qingyu Media's price increase request. It also means that the broadcast dispute over the TV series "Hunting Ground" has basically come to an end and will soon meet with the audience. After "The Pretender" and "Nirvana in Fire", the audience can lick the screen again.

Behind the perfect solution lies a commercial game between the producers and the broadcasters. LeTV's compromise in price increases and Qingyu Media's own poor financial situation make this ordinary broadcast dispute even more fascinating.

The dispute between Qingyu, LeTV and Hunan Satellite TV has delayed the broadcast of "Hunting Ground"."Hunting Ground

" is a workplace-themed work by director Jiang Wei following "Hidden". It was once favored by the market and believed that it would be a hit in 2016. However, due to a litigation dispute between LeTV, Hunan Satellite TV and Qingyu Media, the producer of "Hunting Ground", it has not been able to meet the audience, and the broadcast date is still to be determined.

The cause of this incident was that the film company raised the price and intended to unilaterally tear up the contract. In July 2015, Qingyu Media sold the copyright of One-Network to Hunan Satellite TV and LeTV respectively before the filming of "Hunting Ground" was completed, with a total price of less than 4 million episodes.

However, with the broadcast of "The Pretender" and "Nirvana in Fire", Hu Ge's value has risen, and the competition for the series on video websites has become increasingly fierce. At this point in 2016, the price will definitely double. There are also many industry insiders who believe that it is likely that there are already big buyers who are "eager to move" behind them.

Therefore, Qingyu Media went back on its word and unilaterally applied to cancel the contract, causing LeTV, Hunan Satellite TV and Qingyu Media to go to court. After two court hearings, it was determined that Qingyu Media lost the case and had to pay Hunan Satellite TV 29 million yuan in liquidated damages while performing the contract. At the same time, Hunan Satellite TV also had to pay Qingyu 5.8 million yuan in liquidated damages. Although LeTV won the case, it did not ask for compensation.

The essence of this incident is that Qingyu Media did not abide by the spirit of the contract, and someone wanted to tear up the contract after paying a high price. This kind of behavior is also quite despised in the industry. This scene also happened in the hit drama "Three Life Three Years of Ten Miles Peach Blossom". Hunan Satellite TV was willing to increase the TV broadcast rights of the drama by 1 million yuan, but the film company still complied with the original contract to broadcast it in Zhejiang and Dongfang.

177 million yuan. Le.com's disguised price increase and compromise

announcement means that Qingyu Media has signed a package of agreements with LeE-related companies such as "Hunting Ground", advertising, and old dramas, with a total agreement amount of approximately 177 million yuan.

A closer look at the statement of the announcement is actually very profound.

Try to figure out the terms of "a package agreement on" Hunting Ground ", advertisements, old dramas, etc." First of all, as a content production company, advertising is naturally not Qingyu Media's business, and there is no need to sell it to LeTV;

second, Qingyu does not actually have many old dramas. According to Qingyu Media's public information over the years, the TV dramas that Qingyu Media has broadcast only include "Hidden","Borrowing a Gun","Lancet","Wedding Nest","Plain Fire","Happiness Please Wait for Me","The Wonderful Family", etc. Several limited TV dramas, except for "Hidden", which is a phenomenal TV series, other TV dramas have received little response.

Therefore, even if one or more of these old dramas are sold to LeTV, they will not be worth much money; even if the copyright of "Hidden" can be higher, its value has been greatly reduced after multiple rounds of releases over the past years.

Based on the above analysis, we can boldly draw a conclusion: most of the 177 million yuan are webcast copyright fees paid to "Hunting Ground", and advertisements and old dramas are only incidental items.

This also means that the 177 million yuan fee is the result of mutual compromise between LeTV and Qingyu Media. To put it bluntly, Qingyu Media could not accept the original low price no matter what, so LeTV allocated part of its advertising revenue from this drama to Qingyu Media, and also purchased some of Qingyu Media's old dramas along the way, making Qingyu Media's income higher. In disguise, it raised the purchase price of this drama.

In this way, both parties can get along, LeTV gets the webcast rights, and Qingyu Media gets the price it wants.

According to the original agreement, the combined purchase price of LeTV and Hunan Satellite TV was less than 4 million episodes, which means that the overall selling price of this 45-episode TV series was less than 180 million yuan. Now LeTV alone has paid 177 million yuan. Although some conditions have been attached, at least both sides can live with face.

"Hunting Ground" cannot be postponed any longer!

As for why the package plan was signed at this time, to put it simply, LeTV, Qingyu Media and "Hunting Ground" cannot wait any longer!

Let's let's first talk about LeTV. I don't think we need to repeat it as everyone knows it. The more difficult it is, the more we need to use good content to give confidence to the outside world. Because with the dual labels of Hu Ge and "Hidden" director Jiang Wei, traffic will naturally be guaranteed.

Let's look at Qingyu Media, which is actually under huge financial pressure. The company signed a gambling agreement with Qinpu Investment in 2014, promising that if the company's net profit after deduction of non-profit in 2014, 2015 and 2016 is less than 55 million yuan, 71.5 million yuan, and 89.375 million yuan, it will compensate Qinpu Investment for its performance in the form of compensation for shares or cash. But unfortunately, the company's net profit after deducting non-profit in 2014 and 2015 was 33.9 million and 36.53 million respectively.

Now 2016 is probably even more difficult."Hunting Ground" has been suspended and has been repeatedly sued, resulting in its net non-profit deduction of-69.7346 million yuan in 2016, which is far from the promised 89.375 million yuan, and will further trigger the gambling clause.

Having failed to gamble for three consecutive years, coupled with the compensation for the failed lawsuit of "Hunting Ground", Qingyu Media's life is a bit difficult. If "Hunting Ground" could be aired earlier, we would get the money back earlier, and we might be able to catch our breath when the company was in crisis.

It can be said that Qingyu Media's life and death depend entirely on the drama "Hunting Ground".

Finally, for "Hunting Ground" itself, Hu Ge has gone out to study during this period and has no plans to take on other TV series. Therefore, this drama has become Hu Ge's only TV series that has not been aired, and the outside world is naturally full of expectations; once Hu Ge returns to China to take on other TV series, it will naturally dilute the attention of this TV series.

At the same time, this is a workplace-themed TV series that is highly time-sensitive. The keywords in the workplace are changing rapidly every year. This year's taste may not be popular next year.

This TV series was filmed in 2015. Who can guarantee that viewers can still discuss popular topics in 2015 with gusto in 2018?

Editor: jessica