Lang Lang turned into the milk prince and became the first brand ambassador of Telunsu

the warm sun shines into the lobby through the huge glass roof, and a gentle piano song is flowing. On the morning of December 27, Lang Lang, a young international piano star, attracted the attention of all the guests at the Crowne Plaza Hotel in Beijing. At the end of the song, Lang Lang, holding the rdquo; certificate, an honorary member of Trensu-ldquo;, officially became the ambassador of the Trensu brand. It is reported that this is the first time that Trensu has appointed a spokesman since it was published in 2005.

< strong > Top Gold Milk with another Honor < / strong >

is known as & ldquo; gold medal performer & rdquo; Lang Lang this time hand in hand with the top & ldquo; gold medal milk & rdquo; Trensu, in this regard, the world-renowned pianist sincerely said that & ldquo; Trensu created a different kind of milk and won the recognition of the world, which is incredible. & Lang Lang expressed his sincere appreciation for the enterprising and innovative brand spirit of rdquo;.

Trensu, which pioneered China's dairy high-end milk market with 3.3g (per 100g) natural milk protein content, is worthy of the name & ldquo; Gold Milk & rdquo;. From the source of milk, dairy breeds, forage cultivation, to the production technology, all reached or even exceeded the international standards, and took the lead in setting up the highest example of China's dairy industry. Just as Lang Lang won the unique glory in his field, Trensu won the highest international honor for Chinese dairy industry so far for its ldquo; gold medal & rdquo; quality. At the 27th IDF World Dairy Congress, Trensu beat the traditional dairy giants of Britain and Australia to win the innovation award.

this time Lang Lang became the ambassador of the Trensu brand, adding another gold medal in the interpretation of the brand image after enjoying the six gold medals of producing area, dairy cattle, pasture, craftsmanship, nutrition and honor.

< strong > Cross-border Cooperation Lang Lang plays live & ldquo; Trent Su Life & rdquo; < / strong >

Lang Lang said: & ldquo; I am very cautious in choosing a cooperative brand, and there is a professional brokerage team to contact and evaluate. Trensu is the first Chinese food brand I endorse, because & lsquo; made in China & rsquo; is changing the world, and Trensu is so good that she will conquer the world in the future. & rdquo;

although he is a post-80s generation, Lang Lang has made numerous brilliant achievements beyond his age. He is regarded as the leader of the new generation of classical music in the world and is the first Chinese pianist employed by the world's top Berlin Philharmonic Orchestra and the five major American symphony orchestras. It was named as one of the most influential people in the world of ldquo;2009 & rdquo; by time magazine and appeared on the cover of time magazine. The New York Times called Lang Lang the brightest star in ldquo; classical music & rdquo;, the German newspaper Le Monde called him ldquo; the most successful pianist in the world today & rdquo;.

and in Lang Lang's personal view, honor is only part of success. & ldquo; all good pianists become artists in the end. Because in the end, he didn't play the piano, but his life. & rdquo; this is exactly in line with Trensu's brand proposition. As a representative brand in the domestic high-end milk market, Trensu not only surpasses ordinary milk in terms of quality, but also rises to & ldquo; life with heart, experience quality life & rdquo; as the core concept of Trensu life. Today, & ldquo; Trensu Life & rdquo; has become synonymous with high quality of life.

< strong > touches art Trent Su wants to be a cultural emissary < / strong >

Trensu has created a new situation in China's dairy market since it was listed in 2005, and thus led the trend of high-end milk consumption in recent years. Although the performance has been good and the popularity continues to rise, star endorsements have never been used in Trent Su's publicity. This time, with a change of style in the past, Trent Su subverted the mainstream line of endorsement of performing stars and found another way to choose the best in the field of classical art.

in this regard, Mr. Bai Ying, vice president of Mengniu Dairy Group, said that Lang Lang is not only a talented artist, but also a cultural envoy of rdquo; & ldquo; Goodwill Ambassador & rdquo;, & ldquo; Expo Ambassador. Not long ago, Lang Lang was invited to attend the Nobel Peace Prize presentation ceremony, which ended with a performance of Chopin's "Farewell" and Liszt's "Dream of Love" and used music to appeal for peace to the people of the world. & rdquo;

in fact, Trensu has already tried to incorporate art and culture into brand building. Not long ago, mdash;— Su joined hands with the highest-ranking art groups and conductors in China to bring a heavyweight music event & Trun Su Symphony Concert to & ldquo; celebrities & rdquo; members in eight central cities across the country, including Beijing, Shanghai, Xi'an, Nanjing, Wuhan, Shenyang and Guangzhou. This summer and winter, Terensu launched a top visit to ldquo; global brands & rdquo; went to Germany and Italy respectively. Trumsou members not only witnessed the charm of the world's top brands such as BMW, Swarovski, Gucci and Ferrari, expanded their international vision and thinking, but also promoted the Chinese brand culture represented by Trensu to the world.

joining hands with Lang Lang can be seen as a milestone in the promotion of art by Trent Su. It is understood that Trensu will set foot in more fields related to culture and art in the future, and Lang Lang, as the ambassador of the ldquo; brand & rdquo;, will give the greatest support. After the press conference, Lang Lang also said that he hopes to use the brand influence of Trensu and the circle effect of ldquo; celebrities & rdquo; to help elegant art into more people's lives, so that more and more people can understand and enjoy the pleasure of music.