Giant secretly approached Light Media to expand its entertainment strategy

It is said that local game company Giant Network has recently been secretly negotiating business cooperation with entertainment company Enlight Media to expand the former's entertainment marketing strategy. It is reported that high-level contacts between the two sides have been frequent for this, and the giant may have a fancy to the artist resources under Light, which is a breakthrough for cross-border cooperation between the two sides.

Since the beginning of this year, Giant has been actively conducting discussions on entertainment marketing to seek new breakthroughs in the operation and promotion of online game products. Not long ago, Giant announced that it would join hands with Fan Bingbing Studio, who would become the image spokesperson of its game "King of Kings 3". Earlier, Giant invited Du Haitao and Wu Xin, members of the Happy Family of Hunan Satellite TV, to support the public beta conference of "Green Journey".

Giant Network executives also strongly support Giant's attempts in entertainment marketing. Liu Wei, president of Giant Network, once said that the trend of mutual penetration between online games and traditional entertainment industries is accelerating, and attempts and investments in film and television are not ruled out. Giant Network CEO Shi Yuzhu also publicly disclosed that he had had preliminary communication with Wang Zhongjun, chairman of Huayi Brothers, and planned to carry out game + movie cooperation.

Enlight Media established an artist agency in September 2008 and officially intervened in the artist agency business. The first artist signed by Enlight at that time was young singer Tang Can. At present, Enlight's artists include anchors such as Soni, Liu Yan, Xie Nan, Li Bin, Da Zuo, film and television artists such as Shen Lijun and Bao Beier, as well as Fengyun Gang and the 1990s Group. Singer groups.

Analysts believe that Giant may have taken a fancy to Enlight Media's artist brokerage business this time. Among the contracted artists of Light, many artists are both popular hosts and targets of endorsement competition by various companies. In addition, Giant Network won because Giant's first masterpiece "Fairy Road" is recruiting new candidates to endorse history girls, which leaves a lot of room for imagination for the outside world.

In contrast, Light's old rival, Huayou Century, started its brokerage business slightly earlier. Through cooperation with giants and the introduction of external forces, Light is also expected to accelerate its deployment in this field.