Ali Games President Shi Cangjian: IP and going to sea are the two major outlets for games

全文约0字，阅读需要0分钟

Focusing on IP, Ali has integrated almost all of its entertainment resources in one go, which is not enough. Shi Cangjian introduced that Ali Games has also cooperated with international publishers such as Mail.Ru, TFJoy, Efun, and Longteng Middle East to officially launch a game internationalization strategy to help Domestic games go abroad and introduce excellent overseas games. Jack Ma, who used to avoid games, eventually wanted to share this piece of cake. Not only did he see Tencent and Netease make a lot of money, but he also made a lot of money on the Internet in China, where IP is the dominant place...

in recent years, the domestic game market has continued to usher in explosive growth, and the size of the domestic market is even expected to break through the 100 billion mark in 2017. In overseas markets, domestic game companies are also growing rapidly, with revenue of more than $7.2 billion (49.782 billion yuan) in 2016, about half of the domestic level.

if you don't make a sound, it's a blockbuster. Jack Ma, who used to avoid games, will eventually share this popular piece. Not only do Tencent and NetEase make a lot of money, but in the field of Chinese Internet culture dominated by IP, the joint effect of games, film and television, literature, animation and other industries means a bigger market opportunity than all cultures now.

"in 2017, it will bring 1 billion yuan to promote the ecological development of the game IP, and jointly launch the'IP fission Plan 'with Ali Literature, Ali Pictures, and Youku." Ali Game President Shi Cangjian recently announced that Ali Game has officially entered the game distribution field in an all-round way.

around IP, Ali integrates almost all its cultural and entertainment resources in one breath, which is not enough. According to Shi Cangjian, Ali Games also cooperate with international publishers such as Mail.Ru, TFJoy, Efun, Longteng Middle East and other international publishers to officially launch the game internationalization strategy to help domestic games go abroad and introduce overseas excellent games.

third-party research data show that in 2016, more than 70% of IP products accounted for more than 70% of games with more than 10 million monthly streams. With the explosive growth of the IP market, the game IP has been faced with some problems, such as serious shortage of resources, rising prices, higher and higher threshold of overseas IP authorization and so on.

Shi Cangjian revealed that the Ali game will break the game in three directions. First, within the cultural and entertainment group, we will gather the advantages and capabilities of UC, Youku, Ali Pictures and Ali Literature, and take the game as the convergence point to form a new IP fission form of the integration of hot drama, film, literature, animation and so on, so that the value of IP can be amplified in the ecological cycle. Second, not only movies and TV series, novels, animation and other can be derived into a new game IP, pure game IP will also customize film and TV series, novels, animation and other cross-border content, extend the user audience, and achieve IP from 0 to N upgrade, breakthrough. Third, based on Alibaba's good international popularity and the advantages of the entertainment group, we will integrate global resources and carry out open cooperation.

Ali Games launched the IP cooperation and open platform, which will show all the foreign cooperative games IP of the Culture and Entertainment Group more intuitively. In the cooperation process, game developers only need to dock with Ali games to get a complete set of IP solutions. A good IP is inseparable from a sustained and stable investment. There will be a large number of content production costs and user access fees in the process of IP gamification and IP games. Ali Games will put forward 1 billion yuan of special funds and resources to ensure the smooth implementation of the plan.

the domestic game market has continued to enjoy explosive growth in recent years, and the domestic market is expected to break through the 100 billion mark in 2017. In overseas markets, domestic game companies are also growing rapidly, with revenue of more than $7.2 billion (49.782 billion yuan) in 2016, about half of the domestic level. With the rapid growth of overseas markets, it is imperative for games to go out to sea.

at present, the international market of mobile games is mainly divided into five sectors, Europe and the United States, Japan and South Korea, the Middle East, Latin America and Southeast Asia. Among them, Europe and the United States, Japan and South Korea are traditional mature markets, the Middle East has developed rapidly in the past two years, and Latin America and Southeast Asia are potential markets. Data show that the mobile Internet population in India is 370 million in 2016 and is expected to reach 500m in 2017, with the mobile game industry growing at more than 100 per cent. As of February 2017, the mobile Internet population in Indonesia has reached 100 million.

Shi Cangjian said that Ali Game also has strong resource strength in overseas markets, with super combat effectiveness of "heavy equipment" at home and abroad. It is reported that UC's flagship products UC browser, UC News and 9APPS are huge traffic entrances and marketing platforms overseas. Take the UC browser as an example. The number of global monthly active users exceeds 400 million and quarterly active users exceed 600 million. As of March this year, UC News had 80 million monthly active users in India.

Ali Game also has a strong overseas marketing team. Based on years of practical experience of cooperation, Ali Game has a good understanding of localized marketing methodology and has won many times. In addition to marketing capabilities, UC's seven years of overseas traffic buying experience will also be endowed to Chinese game companies that go abroad.

not only that, but in the global release, Ali Game announced that it will join hands with Mail.Ru, Longteng Middle East, TFJoy and Efun to form a "global distribution strategic alliance" in the Russian-speaking zone, Middle East, Europe, America, Japan and South Korea and other overseas regional markets. "Ali Games will work with partners to provide domestic developers with better and integrated global game distribution solutions." Ken Shikura said.

Edit: yvette