"Laughing Jianghu" innovatively markets 1 million newspapers into theaters

Starring Xiao Shenyang, Lin Xilei and Zhao Benshan, Zhu Yanping's costume action comedy blockbuster "Laughing Jianghu" is scheduled to open on December 3. At that time, the film will use a luxurious Spring Festival Gala lineup to compete against popular films such as "Let the Bullets Fly","If You Are the One 2", and "Orphan of Zhao". Surprisingly, after the posters, trailers and theme song MV of "Laughing the Jianghu" were exposed one after another, the film distributor specially produced 1 million newspapers and sent them to theaters across the country. It is reported that this "Jianghu Express" packs the highlights and surrounding information of "Laughing Jianghu" into a newspaper with a strong sense of nonsense in a funny style. It is in line with the movie's hilarious route, but it also undoubtedly creates a brand new movie marketing ideas.

"Jianghu Express" is as funny as a movie

The costum-themed sitcom "My Own Swordsman" written by Ning Caishen was popular all over the country, creating a joyous and meaningless dream for audiences across the country. In fact, the funny concept of Jianghu media was mentioned in "My Own Swordsman". This time,"Laughing Jianghu", which was written by Ning Caishen himself, carried forward the creativity of Jianghu media for the first time. This "Jianghu Express" produced and distributed by the official "Laughing Jianghu" not only has a retro and nostalgic appearance, but also has the words and funny stills, which immediately gives people the feeling of traveling back to the martial arts era.

The exterior design of "Jianghu Express" draws on the style of traditional newspapers. There are many headers, headlines, sections, columns and even classified advertisements. Moreover, the content has been packaged with a new and unique ingenuity. The newspaper wrote the popular highlights of "Laughing the Jianghu" and the surrounding information in the modern writing style into a hilarious special report. For example, the article "The Unknown Shoemaker bravely fought against River Pirates and became famous overnight" spoofed the funny plot of shoemaker Xiao Shenyang lecturing River Pirates Zhao Benshan into a serious report on the advanced deeds of characters, and also conducted a special interview with the two parties involved. Of course, the content of the newspaper also cleverly combines some popular popular culture at present, such as rising housing prices, my father is Li Gang, etc., which is as hilarious as a movie but also full of a vivid sense of the times.

"Laughing the Jianghu" creates new ideas for industrial marketing

With the prosperity of Chinese film culture and the continuous development of the film market, product marketing within the film industry has long become a proposition that film workers have to pay attention to and think about. Releasing posters, trailers, tidbits, and even movie-focused celebrity gossip hype are the only way to attract public attention. Although these moves are indispensable, the audience has long become accustomed to them. At this time,"Laughing Jianghu" created its own new trick, and the fresh and interesting "Jianghu Express" made the audience's eyes shine. This newspaper not only achieves good publicity, but also spawns a new marketing idea within the industry.

The nonsense "Jianghu Express" conveys the key information of the movie "Laughing Jianghu" to fans in a funny form that the audience likes to see. Even ordinary movie fans who don't know much about movies will have a new understanding and expectation of the movie "Laughing Jianghu" after watching the hilarious and interesting "Jianghu Express". This unique creative film marketing idea is unprecedented and full of market potential. It is very in line with the cultural style and taste of current audiences and will definitely have a huge impact. Therefore, the debut of "Jianghu Express" is bound to bring new inspiration to the film industry.

It is reported that the 1 million copies of "Jianghu Express" officially released by the movie "Laughing Jianghu" have already arrived in major theaters. On December 3, audiences can take "Jianghu Express" and walk into the theater to laugh with Zhao Benshan and his disciples. Solve thousands of worries.