Zhongyu Sanitary Ware signed a contract with Guo Jingjing, pointing to China's No. 1 sanitary ware brand

< strong > make every effort to build the first brand of high-end bathroom in China < / strong >

on November 15th, Chinese bathroom giant ldquo; Zhongyu Building Materials Group & rdquo; officially signed an endorsement cooperation with Guo Jingjing, a famous athlete known as China's diving queen and the double material five-crown king of the Olympic World Championships at the Diaoyutai State Guesthouse in Beijing, marking the start of Zhongyu bathroom brand strategy. This is also a major strategy to attack China's middle and high-end bathroom market again after Zhongyu Sanitary Ware announced in 2008 that it would return to China from Europe and enter the domestic market in an all-round way. According to Cai Jian, chairman of Zhongyu Building Materials Group, with the great influence of Guo Jingjing, Zhongyu will confidently strengthen and expand its domestic market share and make every effort to build the number one brand of high-end sanitary ware in China.

the press conference was on a large scale. Cai Jilin, chairman of Zhongyu Building Materials Group, Cai Jilin, president of Zhongyu Building Materials Group, and the main person in charge of the China Ceramic Association attended together with major domestic media reporters to witness Zhongyu bathroom's breakthrough peak moment in China's sanitary ware industry.

Guo Jingjing, the leader of the Chinese diving dream team, performed steadily at the 11th Shandong National Games, which just ended. Her excellent diving results are still far ahead, with three consecutive championships in the women's 3m springboard and the highest score of 421.20 points. There is no doubt that the first sister of the Chinese diving team & ldquo; & rdquo; Guo Jingjing won the championship. Guo Jingjing's splendor across the five National Games embodies incisively and vividly the Olympic spirit of constantly challenging himself, surpassing herself, and courageously climbing the heights. It fits perfectly with Zhongyu's corporate philosophy that has been tempered for 20 years and has passed the stringent requirements of European and American buyers and quality inspection departments. Zhongyu constantly challenges itself and has the courage to explore. In the ups and downs of the 2009 real estate market, Zhongyu has won Kyushu, Zhongyu & rdquo with the potential of & ldquo;. Strong momentum, still maintain a steady rise in sales performance, its impressive market share, so that peers amazed, its Excelsior, strive for perfect product quality requirements, has been highly recognized by customers at home and abroad.

Cai Jian, chairman of Zhongyu Group, said that this time Zhongyu Sanitary Ware invited Guo Jingjing as the spokesman of the brand image. Guo Jingjing's spirit of climbing the peak and challenging the limit is consistent with Zhongyu Sanitary Ware's insistence on innovative science and technology research and development as well as its never-ending pursuit of high-quality products and high-level service.

diving is a sport that is in close contact with water, and Guo Jingjing makes this art about water extremely beautiful and moving. At the scene of countless women's three-meter springboard diving, Guo Jingjing won the crown again and again with her beautiful posture and skillful water control ability to conquer the critical eyes of the judges and win the crown in the applause of the audience. Zhongyu bathroom, which is full of European color, is closely related to water. Like diving, Zhongyu bathroom is also carefully carved about the art of water. Zhongyu bathroom adheres to the classic design concept of European bathroom and highlights fashion and beauty with its quality. to create a healthy, happy, romantic and fashionable bathroom culture for consumers, but also to enjoy the extraordinary quality to win the hearts of consumers. Zhongyu bathroom culture and Guo Jingjing perfectly interpret the top art about water.

at the scene of the press conference, Guo Jingjing told reporters that Zhongyu bathroom brand culture left a very deep impression on her. Zhongyu Sanitary Ware has focused on the plumbing industry for 30 years and has been committed to creating high-quality bathroom life for consumers. She is very happy to recommend such a reliable, water-saving and environmentally friendly bathroom brand to the majority of consumers.

< strong > strong growth refers to the first brand of sanitary ware in China < / strong >

senior personages in the industry pointed out that Zhongyu Sanitary Ware signed Guo Jingjing indicates that Zhongyu Building Materials Group & ldquo; big brand & rdquo; strategy has been fully launched, which also means that China's sanitary ware market will enter an inflection point. Zhongyu Sanitary Ware, which has obvious advantages in hardware and sanitary ware, has made a breakthrough in ceramic sanitary ware after a year of accumulation, and is likely to become the most powerful brand in the sanitary ware industry in the future. This high-profile launch of the star spokesman, not only brings a huge shock to the bathroom industry, but also has a significant impact on the already besieged bathroom market pattern.

from the perspective of the competition in China's bathroom industry in recent years, although the American and Japanese brands represented by Kohler and TOTO firmly occupy the high-end bathroom market, it has become an indisputable fact that domestic bathroom brands are becoming more and more competitive.

since moving to the domestic market, Zhongyu Sanitary Ware's market share has been in the forefront of similar product sales in only about two years, with an extremely rapid growth rate. Now Zhongyu bathroom hit hard again, signing domestic heavyweight sports star Guo Jingjing to attack the middle and high-end sanitary ware market, pointing to the throne of the first brand of high-end sanitary ware in China.

& ldquo; Zhongyu has the core advantage resources of the bathroom industry, that is, the leading R & D strength of the bathroom industry and the brand, channel, terminal and other core resources accumulated by operating bathroom products for many years. Zhongyu bathroom together with Guo Jingjing will be a starting point for Zhongyu to open a new era in the bathroom industry. & Cai Jilin, president of rdquo; Zhongyu Building Materials Group, said.

senior experts in the industry believe that there is much room for improvement in the market awareness and market scale of the current Chinese sanitary ware market. The industry giant Zhongyu Building Materials Group chose to sign a spokesman at this time to join the high-end market war, which is bound to accelerate the development of China's sanitary ware market with more competitive products.