The full implementation of the censorship standard of the Film Industry Promotion Law during the two sessions will be on a par with the cinema line.

The implementation of the film industry promotion law in the future will bring great challenges to radio and television institutions. Hu Dong said that last year, Beijing approved 3500 projects and 330 finished products, accounting for more than 60% of the total projects and reviews in the country. The review of both existing cinema films and online films is a challenge for the Municipal Bureau of press, publication, radio, film and television. "We will further innovate and reform, not only to promote the rapid development of the film industry, but also to improve the efficiency of administrative services. The most important thing is to strictly review and adhere to a positive ideology."

Although big online movies are called "movies", they were only used as "programs" of video websites in terms of censorship, which were self reviewed by video websites. The looser access system than that of cinema films has led to many large online films winning hits with gangs, terror, feudal superstition, campus violence, homosexuality, soft pornography and other content

At present, due to the characteristics of low investment and high return of online movies, they continue to attract capital inflows. Online movies have quickly become a new blue ocean in the film and television industry. The composition of the capital side is complex, resulting in the content scale of some large online films being too large, shoddy and of poor quality

Statistics show that in November last year, more than 60 major online films were removed from major video websites for violating relevant policies. Compared with the previous large-scale online films with gay themes that were called off the shelves, the competent authorities were more strict in terms of quantity and theme. This is also the most comprehensive rectification since the popularity of online movies in 2014

Internet movies have experienced brutal growth in the previous two years. There are a lot of foam in the broadcast volume of more than 2000 movies a year, which makes the proportion of profits continue to shrink. In 2016, less than 10% of the profitable brands in the online film market were produced, and the profit prospects of the broadcasting platform were not optimistic

Industry insiders said that the crazy influx of capital has increased the script and shooting costs, coupled with the continuous evolution of audience tastes, even high-quality online movies have only made small profits, and the box office myth is difficult to reproduce. At the same time, the fierce market competition will also make a number of large online films that are not refined enough eliminated. The film industry promotion law to be implemented soon will be the most important driver of this industry reshuffle

editor: Nancy