State Administration of Radio, Film and Television plans to speed up the approval of mobile online games before the end of December

The State Administration of Press, Publication, Radio, Film and Television recently stated that it is currently drafting the "Notice on Standardizing the Approval Management of Mobile Online Games Publishing"(hereinafter referred to as the "Notice"), which plans to reduce the approval process for mobile online games. Industry insiders said that the improvement of the approval process will attract more capital into the game market to a certain extent and stimulate the development of the mobile online game market.

The State Administration of Press, Publication, Radio, Film and Television recently stated that it is currently drafting the "Notice on Standardizing the Approval Management of Mobile Online Games Publishing"(hereinafter referred to as the "Notice"), which plans to reduce the approval process for mobile online games. Industry insiders said that the improvement of the approval process will attract more capital into the game market to a certain extent and stimulate the development of the mobile online game market.

It is understood that the "Notice" will strive to be issued and implemented before the end of December. It is planned to adopt a simple approval process for domestic mobile online games such as elimination, tower defense, parkour that do not involve ethnic, religious, historical, political, territorial, etc., and have no storyline or a simple storyline., such as chess and cards, music and dance, sports competition, flying shooting, and puzzle solving, to further reduce the content review time for other categories of mobile online games and improve approval efficiency.

With the development of smart terminals, mobile online games have become an indispensable part of online games in my country. Data shows that the size of my country's online game market reached 27.76 billion yuan in the third quarter of this year, of which the mobile game market was 6.98 billion yuan, a year-on-year increase of 72.8%.

Zhu Jialiang, CEO of Realm Games, told reporters that the speed at which mobile online games pass approval will determine the official promotion time of the game. Since games that have not passed the approval cannot be opened to recharge services, if they fail to pass the approval for a long time, players will lose their sense of novelty in the game and will not recharge, thus causing losses to the game company. In addition, some industry insiders said that by reducing the approval process, it can bring a positive signal to the mobile game market, thereby attracting more capital injections and stimulating the development of the mobile online game market.