Gu Zhigang, general director of CCTV Tanabata Party: guard the cultural roots and explore the youthful expression of traditional culture

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General director Gu Zhigang said in an interview,"We hope to explore the youthful expression of traditional culture while protecting the roots of culture, carry out innovative development of traditional culture, and parallel inheritance and innovation, so that young people can pay attention to the program and subtly embed traditional culture into their hearts."

< /p > At 19:30 on August 25, the highly anticipated 2020 Chinese Valentine's Day special program "lovers in the world, the lovesickness of this evening" of China Central Radio and Television Corporation was officially broadcast on CCTV-3 and rebroadcast on CCTV-1 at 22:30 on the same day. The double cities share this evening, and the stars gather for joy. This year's special program on the Double Seventh Festival presents a stunning stage with a blend of feelings and scenes in the form of live recording of the northern and southern cities, customized dance beauty visual design, and film and television shooting methods; With a strong lineup of powerful singers, well-known actors, cutting-edge idols and "special guests" from all walks of life, we will create a starlight event that attracts the attention of the world, so as to carry forward the unique charm of China's excellent traditional culture and promote the innovative development of excellent traditional culture

According to relevant data, as of 8:00 on August 26, this special program of Chinese Valentine's day has won a total of 10 microblogging hot searches, including \cctv Chinese Valentine's Day party \cctv Chinese Valentine's Day party Emoji program list \. The network linkage has actively promoted multimedia and cross platform communication, and the network broadcast volume of program related video content has exceeded 100million, with great volume

Creative programs of multicultural innovation and integration are wonderful

Once again, the star studded Chinese Valentine's Day special program presented a series of "good plays" for the audience. Since the official announcement, # the first lineup of CCTV's Tanabata party # , # Cai Xukun joined CCTV's Tanabata party # and then rushed to the microblog hot search list, causing heated discussion. Before the broadcast of the party, with \cctv Tanabata Emoji program list \quickly occupied the third place in the hot search list, the audience's enthusiasm for watching was greatly ignited. During the broadcast of the party, modern brothers Liu Yuning, Zhang Shaohan, Cai Xukun, Gai Zhou Yan, Li ruotong, Hu Bing, Yuan Yawei, Huang Ling, SA Dingding, Wang Xi, Guo Junchen and other star guests successively appeared on the stage to sing, so that the romantic and sweet atmosphere of the Tanabata Festival continued to heat up, and the amazing performance of the dance platform also made # Liu Yuning's love language 1910 # , # Cai Xukun's singing gentle # , # Cai Xukun's mountains and rivers safe in my chest # , # ,wang Xi's steady happiness # Guo Junchen's hot singing sarirang \

Taking into account the cultural heritage and fresh look, the creative combination of "breaking the wall of dimensions" is eye-catching. The performance of national music collided with the trend of rap, and Liu Wei and Li Yi joined hands with the guoya orchestra to perform the "drunken day", which caused heated discussion among netizens. Traditional folk art "series" virtual reality, the two-dimensional virtual Idol "Xiao Xi" cross-border hand in hand with the "Deyun men's group", and the group crosstalk "celebrate Tanabata together" has high energy and dense laughter. Spreading the beauty of classic culture, Wang Peiyu's song "mistakenly in spring water" shows Chinese style. The little Tang people's group integrates drama, pop and rap Polyphony in "Tang people's love song". The wonderful programs not only brought the audience a "family reunion" style Tanabata party, but also brought a long-lasting cultural feast

Rooted in tradition, connected with current strength and shaped CCTV brand

"In order to make the traditional festival glow with new vitality at the moment, this party has tried a younger and more fashionable way at all levels, such as program creativity, star selection, packaging and TV presentation means." Gu Zhigang, the general director, said in an interview, "we hope to explore the younger expression of traditional culture while guarding the cultural roots, and carry out innovative development of traditional culture. Inheritance and innovation go hand in hand, so that young people can imperceptibly implant traditional culture into their hearts while paying attention to the program." With tradition as the core and innovation as the means, the whole program relies on the excellent traditional culture of China, and closely adheres to the Tanabata culture in program arrangement, recording place selection and dance beauty design, showing the classical charm. In addition, on the same day, the main station also conducted a 4-hour live broadcast of "the most beautiful is Tanabata" new media, leading the audience to visit the romantic folk customs of Tanabata, showing the charm of traditional culture, so that more young people can understand and fall in love with Tanabata

In the process of finding the point of convergence between excellent traditional culture and contemporary values, this program also combines the "Acacia" implication of the Tanabata Festival with the theme of paying tribute to the anti epidemic heroes, and combines the beautiful theme of Qiqiao with the era background of "poverty eradication". During the party, it interviewed anti epidemic couples Liu Yuning and Wang Rui, poverty alleviation couples Zhong Qiuhua, ouyangzhen, Han Jiakai and Wang Fan, Share with the audience their struggle story of "everyone first and then a small family" and their love story of staying together and facing each other. General director Gu Zhigang also said in an interview with reporters: "The party has a small perspective but a big intention. Based on the core of spreading traditional culture, we combine the Tanabata culture with the current situation. In this special year, we invited front-line workers who have made contributions to the anti epidemic and poverty alleviation work, and also invited some ordinary couples from all walks of life to restore the best and most sincere look of love through their lives, convey the warmth and strength, and fully display Now the family view and marriage view with Chinese characteristics convey the beautiful pursuit of loyalty, simplicity, courage and freedom, so as to promote family harmony and beauty and promote social harmony. At the same time, through their stories, we can see the big from the small and promote the feelings of family and country rooted in the blood of the people. "

Since the launch of the Chinese Valentine's Day special program "lovers in the world" for the first time in 2012, the Central Radio and television station has firmly adhered to the "four self-confidence", adhered to the mission of outputting excellent content, carrying forward national culture, and promoting cultural power. Over the years, it has strived to make breakthroughs, explore and innovate, continued to convey people's yearning and pursuit for beautiful love and happy life, and promoted the influence of CCTV's Chinese Valentine's day cultural brand, And gradually drive the formation of a new folk custom of "watching seven nights" on the Chinese Valentine's day. Send Acacia this evening, and wish all lovers in the world. Next year, magpie bridge will be together to continue the front