Li Ruigang: The ecosystem of VR is more complex than smartphones and will establish a new set of aesthetic standards for movies

When Chairman Li Ruigang once again appeared in front of the public with his Chinese Culture Fund and Micro Whale Technology to release his own VR strategy, people all wanted to hear how this media tycoon, or the person who knows the content industry best, looked at the combination of VR technology and the content industry. In the group interview after the press conference, Li Ruigang shared with us some of his ideas on how VR will be combined with film, music and sports under the "questioning" of many media.

Original title: What industries will VR disrupt? Media tycoon Li Ruigang revealed these four points:

a joint venture with Hollywood to establish Oriental DreamWorks, incubate Canxing Entertainment, invest 8 billion yuan in the Super League, and invest in Manchester City... In the past two years, the Chinese Cultural Industry Fund has been the most active investor and trader in China.

Therefore, when Chairman Li Ruigang appeared in front of the public again with his Chinese Culture Fund and Microwhale Technology to release his VR strategy, the ballroom of International Trade Phase III was full of people. People want to hear what this media mogul, or the person who knows the content industry best, thinks about the combination of VR technology and the content industry.

However, in addition to the previous investment cases of Chinese culture in the content industry and the announcement of the establishment of the CMC Media Innovation Laboratory to study technological innovation in the content industry, Li Ruigang did not talk too much about his views on the VR content industry at the meeting.

In the group interview after the press conference, Li Ruigang shared with us some of his ideas on how VR will be combined with film, music and sports under the "questioning" of many media. We compiled his answers.

The ecosystem of VR is more complex than that of smartphones

. Nowadays, VR is different from when smartphones were first born. After mobile phones solve basic communication functions, they already have commercial value. VR alone cannot solve the problem by a hardware terminal. It is more about content consumption, so the complexity of the entire ecosystem must exceed that of smartphones.

Take the application of VR in sports live broadcast as an example. Because the competition is held during high-speed sports, it requires very high computing power in the background. Regarding the chip's computing power, bandwidth issues, data processing, and instantaneous bandwidth concurrency, the challenges posed to the compression and transmission of these data are huge. This is a traditional method that exceeds any original carrier-level manufacturer.

Therefore, there are many key points behind the development of VR industry, which is more difficult than smartphones to a certain extent, because it does not satisfy a simple communication function, but requires experiential behavior.

VR will establish a new set of aesthetic standards for movies.

The complexity of VR is also reflected in the fact that on the content side, it cannot be produced simply in the traditional way of producing content. This is not what you see on a big screen after wearing glasses. A film and television product.

In the future, for example, if you make movies and TV series, it will either be a VR experience by putting a camera back and splicing it together. It will have strict requirements on the logic of the entire story editing, the story line, and the structure of all screenwriters. The original structural thinking is The structural thinking of the subject and object is now immersive structural thinking, so it is a new challenge to the thinking model.

These problems are very challenging. The thinking taught by traditional film schools cannot solve the effects of VR. So there is a set of aesthetic standards here, because the original aesthetics was subject and object, but now the subject and object are integrated together. Therefore, a lot of content exploration continues to happen in the future.

VR will play a huge role in sports data collection

. There are no more than two types of sports, one type is professional sports and the other is amateur sports.

Professional sports are more about "watching". For its development, it is an upgrade of the experience. It turned out to be on TV, with a larger screen, such as ultra-high definition and 3D. Today, VR is being done. This is a viewing experience. How to bring the audience to the scene is a breakthrough in VR. technology.

Amateur sports are participatory. Simply look at it and think that it mobilizes many people to participate. The business model is advertising and sponsorship. In fact, it is not. It accumulates a large amount of user data. The value played by technology in the background will be very important in the future. Here, technology plays the role of data.

In the future, a lot of data collection will not only be data on ratings, but also the exposure of every content on various channels. In fact, data will be valuable. Matching these data with user data is very important in the future.

At present, the more commercial value of live programs, the more likely they are to be the first to be subverted by VR

. Like "China Good Voice," they are essentially recorded and broadcast programs. The production of such programs and VR will also take the way of recording and broadcasting in the future, so it has some post-processing in the background. But live music festivals and live music performances are all live broadcasts. This future should be a commercialized place, just like sports.

Everything that is live must be broadcast in a linear manner in the traditional TV field. The most shocking and commercially valuable things will be the first to break through in the VR field.

Of course, these things also depend on certain factors, including the visual effects of VR, sound effects, etc. Today, with IMAX visual presentation alone, the overall effect would still be much worse without sound. Therefore, this is a comprehensive challenge.

Editor: vian