With more than 3,000 trademarks for Oscar-winning films, it is the most popular product placement

The animated short film "The World of Trademarks" won the Oscar. There are more than 3000 trademarks everywhere in the film

Placement ads is interesting. Internet users are competing to find trademarks

When countless stars starred in a movie,"Founding of the People's Republic of China" came into being; when more than 3000 world-renowned trademarks starred in an animation,"Lo-gorama" came into being. rdquo; This sentence has almost become the propaganda language of the short film "The World of Trademarks" recommended by domestic audiences.

"The World of Trademarks" is the best animated short film at this year's Academy Awards. The short 17-minute story is completed by more than 3000 trademarks. The film has been widely circulated on the Internet recently. Netizens not only exclaimed at the highest level of advertising placement, but also competed to find trademarks.

Industry analysts say that product placement can also be fun and not annoying. In this regard, the level of advertising placement in domestic film and television works still needs to be improved.

Innovation short film

Fictional trademark world Michelin police vs. Uncle McDonald

"The World of Trademarks" fictionalizes a colorful world composed entirely of trademarks. Cars, buildings, restaurant waiters, roads, pedestrians, animals, etc. are all composed of trademarks.

At the beginning of the short film, a group of MSN butterflies first flew into the picture. Pringles drove a truck and drove you into a typical California coastal city full of logos. Bentley and Aston Martin birds flew gracefully across the sea. Two Michelin police officers driving black Chevrolet police cars discovered the fugitive Uncle McDonald. Car chases, gun battles, hostage crises and other plots unfolded one by one. During this period, pedestrian M M Bean was accidentally run over by a car, and the car was once driving on a SONY-shaped mountain road.

At the end of the short film, there was a crack like the disaster blockbuster "2012". Wild animals such as penguins, linux lions, MGM, and crocodiles rushed out of the zoo and caused trouble in the city.

Accompanied by the tune of the 1970s blues-inspired old song "I Don't Want to Make a Sizzle the World", the over-commercial city sank to the bottom of the sea.

Netizens are popular

Exclaimed that advertising was implanted at the highest level and spontaneously played a number of trademark games

At present, many China netizens have enjoyed this creative animated short film.

More than a dozen advertisements were placed in the Spring Festival Gala of the Year of the Tiger, triggering criticism from netizens. However, this short film full of advertisements not only did not arouse the disgust of China netizens, netizens who had seen it also gave consistent praise and lamented: This is the highest level of advertising placement! rdquo; Some netizens even commented: I will definitely support advertising in this way during the Spring Festival Gala." rdquo;

Netizens even spontaneously launched a trademark game.

In Baidu Post Bar, a post for the film shows how many advertisements you know have covered the 33rd floor. Netizens happily add the brands they recognize: the white man crossing the road is the 7Up boy, the restaurant has a quicktime logo on the wall, the helicopter crashed at Pizza Hut, and in the distance, Yiyunshan. Careful netizens also discovered that even the fire from Uncle McDonald's shooting was a trademark.

After discussion, it was generally believed that MG MG (note: automobile brand) was the only China brand that appeared. Many netizens expressed disappointment in this regard. A netizen named Ada said: I thought I would see the Haier brothers.& rdquo;

Some netizens posted a post asking for a full list of trademarks for the short video, but no one has responded so far. The reason is simple. There are too many advertising trademarks!

Production disclosure

More than 3000 trademarks were confiscated and a penny was confiscated

"The World of Trademarks" was produced by a French design studio called H5. It gathered the efforts of 45 creators. It took two and a half years to produce at a cost of 250,000 euros. Huff, one of the film's directors, said in a recent interview with the media that more than 3000 trademarks appeared in the film.

Surprisingly, H5 did not seek the consent of more than 3000 trademark holders in advance, nor did it seek sponsorship from corresponding manufacturers.

In this regard, Huff explained: We don't want to make this film according to the intentions and ideas of the trademark holder. For example, LV may now be a secondary role in the film, and we can even regard Merck, a large American pharmaceutical company, as an insignificant background." rdquo;

Huff revealed that they had written the story before making it, and then began to collect all possible trademarks, striving not to ignore any of them. Then they classified them according to these trademarks. It took one and a half years to organize the trademarks alone. After that, when materials were needed to build a story, the relevant trademarks were found from these divided catalogs.

Domestic reflection

Advertising placement skills need to be improved

Hu Ge is famous for spoofing the short film "A Bloody Case Caused by a Steamed Bun." He told reporters yesterday that he had seen "The World of Trademarks": I think this animation is very fun and refreshing.& rdquo;

Hu Ge said that the level of domestic short film production is not worse than that of foreign countries, and it is also very entertaining. However, producers still have to consider survival and making money, and have to rely on product placement to obtain certain benefits.

Ning Caishen, the chief screenwriter of "My Own Swordsman", told reporters yesterday: Advertising placement has a history in Hollywood movies, and good advertising placement will bring you joy close to life. rdquo;

In Ning Caishen's view, each drama requires more production costs. As long as advertising placement is done well, it is not a bad thing. It's just that we are not clever enough or fun enough in advertising placement at present. Once the production level improves, the audience will not always talk about the number of advertisements placed. They may also watch with gusto and even play the game of finding trademarks.