Record companies integrate kerosene and petrochemical companies to launch a new entertainment model

Beijing Nimeng Culture, the first integrated artist marketing company in China, joined hands with Fushun Xinlu Petrochemical, a solvent oil company in Fushun Heavy Industry Base, for the first time to jointly launch a new integrated entertainment marketing platform, successfully achieving a new win-win situation for entertainment companies, enterprises, artists, etc.

The joint venture between Fushun Xinlu Petrochemical and Nemeng Culture has broken the traditional entertainment operation model and opened up a precedent for cooperation between heavy industry enterprises and entertainment companies. The reason why Fushun Xinlu Petrochemical was chosen is that Nemeng Culture also inspected various aspects of the industry and finally chose to find a company with high credibility and great brand influence. From an intuitive perspective, this petrochemical company seems to have nothing to do with entertainment. What is even more puzzling is that odorless kerosene, new plasticizers, Dearomatic solvent oils can be associated with stars. It is this kind of disharmony that will promote the birth of new industries, make entertainment more interesting, and allow companies to gain more profit margins.

It is reported that in 2009, successful examples of integrated marketing emerged one after another. Thanks to Jay Chou's visit, the ratings of the Erie Yogurt program I am a superstar have been high, firmly occupying the top spot in the ratings at the same time period, and also made I am a superstar appear on various entertainment headlines on major portals. At the same time, the little-known name Xiao Shenyang resounded across China. Similarly, the car brand that has always been low-key and is known for its steadiness has joined hands with Xiao Shenyang to make a high-profile appearance, which is also a subversion in automobile marketing. Facts have proved that this grafting is successful. Obviously, this is the charm of entertainment marketing!

It can be said that integrated entertainment marketing has allowed traditional entertainment companies to find more outlets, and has also opened up new entertainment models. The public will get more unexpected surprises on this new entertainment platform. Only when they feel brand value in entertainment is the foundation of entertainment marketing.