The capital carnival of "Wolf Warriors 2" Beijing Culture increased by nearly 22% in three trading days.

The box office exceeded 100 million yuan in 4 hours and 1 billion yuan in 83 hours. The film "Wolf Warrior 2", which continues to set new box office records for Chinese films, swept away the haze of domestic films since the beginning of this year and ignited a summer movie-watching craze. As of press time, the box office of "Wolf Warrior 2" has exceeded 1.5 billion yuan, making it the domestic film with the most box office appeal at present. The capital behind the film has made a lot of profits as a result.

The box office exceeded 100 million yuan in 4 hours and 1 billion yuan in 83 hours. The film "Wolf Warrior 2", which continues to set new box office records for Chinese films, swept away the haze of domestic films since the beginning of this year and ignited a summer movie-watching craze. As of press time, the box office of "Wolf Warrior 2" has exceeded 1.5 billion yuan, making it the domestic film with the most box office appeal at present. The capital behind the film has made a lot of profits as a result. However, with the release of another big IP movie "Three Life III Ten Miles Peach Blossom", can "Wolf Warrior 2" set a new high for the box office of a domestic movie?

1.5 billion yuan

In 2015, the film "Wolf Warrior" won a box office score of 540 million yuan without large-scale publicity and IP support, becoming the dark horse at the box office of that year. The line in the film "Those who offend us, Although far away, must be punished" also aroused the mood of many viewers.

Two years later,"Wolf Warrior 2", the sequel to "Wolf Warrior 2", officially landed on the big screen on July 27. The film with an investment of up to 200 million yuan has been in full swing since its release. The box office score of over 1.5 billion yuan quickly ignited this summer when the movie box office market was not hot, triggering a movie-watching craze among audiences. Data shows that "Wolf Warrior 2" currently has an attendance rate of over 22%, ranking first.

In terms of evaluation, unlike the cliff-like decline common in previous sequel films,"Wolf Warrior 2" has a higher reputation than its predecessor, with a Douban score of 7.5 points, better than nearly 80% of action films.

With high reputation, the box office of "Wolf Warrior 2" has also maintained rapid growth. According to the current box office trend and market demand,"Wolf Warrior 2" is even expected to hit the box office championship of the year. According to Zhang Jingcheng, director of the China Creative Industry Research Center, it is no accident that "Wolf Warrior 2" can achieve its current success."Judging from the schedule," Wolf Warrior 2 "will be released during the 90th anniversary of the founding of the army on August 1. The military theme of" Wolf Warrior 2 "is adapted to it. Coupled with the current international situation that mobilizes the national sentiments of the people, the film can easily resonate with the audience."

Rao Shuguang, secretary-general of the China Film Association, believes that the ultimate success of "Wolf Warrior 2" also depends on the quality, quality and temperament of the film."Powerful action scenes make the audience addicted, but all action films that produce a hit effect must also have the foundation and support of the film narrative, especially the 'emotional points' based on the narrative. For example, in the film, Leng Feng was forced to leave the special forces in order to stand up for the family of his close comrades. All this makes the audience feel emotional. The value level recognizes the cold front."

It is worth mentioning that thanks to the movie-watching craze brought by films such as "Wolf Warrior 2", the movie box office market also achieved a certain growth throughout July. According to Yien data, the cumulative box office in July was approximately 4.73 billion yuan, surpassing the 4.51 billion yuan achieved in the same period in 2016. So far, revenue in the first two months of the summer season is approximately 8.4 billion yuan, which is the same as the box office score of 8.38 billion yuan in the same period in 2016.

As

a phenomenal movie, Stable Earnings has benefited a lot from the viewing effect caused by "Wolf Warrior 2". Data shows that there are a total of 21 producers and distributors behind "Wolf Warrior 2", including listed film and television companies such as Enlight Media, Wanda Film and Television, and Beijing Culture. "From an investment perspective, the influx of a large amount of capital does not necessarily mean that the film can achieve corresponding success, but due to the uncertainty of the film market, the entry of multiple capital can share certain market risks." Zhang Jingcheng said. Public information shows that the cost of "Wolf Warrior 2" is as high as 200 million yuan, and the courage to overspend the cost is also related to the large number of investors behind the film.

Benefiting from the box office results of "Wolf Warrior 2", the performance and share price of the behind-the-scenes capital of the film have also improved accordingly. Public data shows that since the release of "Wolf Warrior 2", Beijing Culture, whose stock price has been sluggish, has bucked the trend since July 27 and closed on July 31. In just three trading days, the cumulative increase has reached nearly 22%.

In terms of performance, Enlight Media, which did not directly appear on the producer and publisher of "Wolf Warrior 2", said on the investment interviewer platform that the box office of "Wolf Warrior 2" has exceeded 1.5 billion yuan in 7 days. The company holds a 25.92% stake in Orange Image, one of the film's producers. For the profits of Orange Image, the company will confirm the investment income accordingly.

As the film's guaranteed distribution company, in August last year, before "Wolf Warrior 2" was completed, Beijing Culture and Juhe Film Alliance jointly announced a guarantee of 800 million yuan for the film. This move was also regarded by the industry at the time. It is quite risky, but now it seems that Beijing Culture and Juhe Film Alliance are cautious in their choices. As early as the fourth day of the film's release, the two companies unloaded the 800 million yuan box office guarantee burden.

According to the guaranteed distribution agreement announced at that time, when the total box office revenue of the film is no more than 800 million yuan, the total box office share of the issuer is 12%; after the box office exceeds 800 million yuan, the box office revenue is between 800 million and 1.5 billion yuan, and the issuer's box office share is 25%; if the box office exceeds 1.5 billion yuan, the issuer's box office share is 15%.

If the box office of "Wolf Warrior 2" can continue to rise, publishers such as Beijing Culture and Juhe Film Federation can still get a more substantial box office share. Among them, it is not impossible for Beijing Culture to have a net profit of about 100 million yuan this year. The Beijing Cultural Announcement shows that according to incomplete statistics, after four days of release of "Wolf Warrior 2", box office revenue has exceeded 50% of the company's audited operating income in the latest fiscal year. The 2017 semi-annual performance forecast released by Beijing Culture in mid-July showed that Beijing Culture's net profit attributable to shareholders of listed companies in the first half of the year was approximately 37 million to 40 million yuan.

For the producers, the business of "Wolf Warrior 2" is also a no-lose deal. The Beijing Cultural Announcement shows that if the film "Wolf Warrior 2" is released on the public release date agreed in this agreement, regardless of the actual release and screening income of the film, the Beijing Culture and Aggregate Film Federation will pay Dengfeng International and other designated films The producer paid 217 million yuan. This also means that major producers such as "Wolf Warrior 2" behind-the-scenes Dengfeng International had steadily earned more than 200 million yuan in revenue before the film was released.

Pressure

Judging from the current box office trend of "Wolf Warrior 2", the audience's popularity remains undiminished. Even if it was released on the same day as "The Founding of the Army", the box office results were not greatly affected. After six days of release, the box office decline was relatively stable. Yien data shows that "Wolf Warrior 2" earned 246 million yuan in a single day on Monday, a drop of about 27% from last weekend. As of the Beijing Business Daily reporter's press release, the film's box office on Tuesday had exceeded 210 million yuan.

However, although box office growth is stable at this stage, there is still doubt whether "Wolf Warrior 2" can continue to maintain its current growth rate. Among the new films released in the past week, the one that has had a major market impact on "Wolf Warrior 2" is undoubtedly the film "Three Life III Ten Miles Peach Blossom" released on August 3. According to public information, the film "Sansheng III Ten Miles Peach Blossom" is based on the online novel "Sansheng III Ten Miles Peach Blossom" of the same name. As a movie adapted from the big IP of online literature,"Three Lives of Ten Miles Peach Blossom" has never lacked attention.

The TV series of the same name, previously adapted from the novel, has also become a hit this year. Since its launch, it has surpassed other hit dramas in terms of broadcast volume and topic focus, with a cumulative broadcast volume of 30 billion times. The topic "Sansheng Sanshi Ten Miles Peach Blossom" has been read nearly 4 billion times on Weibo. Driven by the popularity of novels and TV series, the market attention of the film "Three Lives and Ten Miles Peach Blossom" has also been increasing. Currently, the film ranks first on the list of wanted to watch on Weibo, and the pre-scheduled films on the day of release are also as high as 44%. Whether it is the attention or the number of screenings, the release of "Three Lives of Ten Miles Peach Blossom" will undoubtedly divert the market of "Wolf Warrior 2" to a certain extent.

However, for the producers of "Wolf Warrior 2", the film's future market performance has not brought them too much worries. The film's hot market response has also accelerated the speed at which "Wolf Warrior 3" is put on the agenda. Director Wu Jing once publicly stated,"No matter how we shoot next, we must continue to work hard and hope that" Wolf Warrior "will continue to produce miracles." Next, whether "Wolf Warrior 3" can repeat the box office myth of "Wolf Warrior 2" remains to be further tested by the market.

Editor: Mary