Online video PGC "He Xiangufu" Series A financing nearly 20 million yuan, with a valuation exceeding 100 million yuan

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On July 28, the well-known domestic online video PGC (Professional Production Content)"He Xiangu Fu" revealed to the investment community that it had recently completed nearly 20 million yuan in Series A financing, with the capital parties being Qingke Lingxie Fund and Huagai Culture Fund. On July 28, the well-known domestic online video PGC (Professional Production Content)"He Xiangu Fu" revealed to the investment community that it had recently completed nearly 20 million yuan in Series A financing, with the capital parties being Qingke Lingxie Fund and Huagai Culture Fund.

On July 28, the well-known domestic online video PGC (Professional Production Content)"He Xiangu Fu" revealed to the investment community that it had recently completed nearly 20 million yuan in Series A financing, with the capital parties being Qingke Lingxie Fund and Huagai Culture Fund. After this round of financing, the valuation of "He Xiangufu" exceeded 100 million yuan. The investment community learned that He Xiangufu had received millions of yuan in angel financing at the end of 2014.

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Liu Fei, founder and CEO of He Xiangu, told the investment community that this round of financing funds will be used to expand the company's content, brand and channel construction, and commercial layout in all directions. Among them, He Xiangufu will be richer in content. In addition to brand Short Video of brand series such as his own programs "McDull","A Basket of Lost News","Girls Talk about Hot Drama", and "Creative Dubbing", He Xiangufu has also begun to get involved in the production of online student content in the form of online dramas and online movies; In addition, in terms of distribution methods, He Xiangufu will deeply cooperate with various platforms. It is understood that there are currently more than 70 distribution channels for cooperation with He Xiangufu; Finally, in terms of monetization model, He Xiangu will remove fixed advertising revenue, and the company will further try to introduce monetization models such as live streaming and e-commerce through the effect of fan economy.

Liu Fei, the founder of "He Xiangu", is born in the 1990s and began to create online spoof videos in 2010; in 2013, he established "He Xiangu Studio", focusing on funny video creation and film and television show production; in 2014, he established Jinan Baishina Cultural Media Co., Ltd., focusing on Short videos content creation and new media content marketing. In the PGC self-media rankings launched by Baidu Video in May 2016, the volume of video-on-demand created by "He Xiangu" ranked third in the entire network. Among them, He Xiangufu's "Looking for Exhibits" series of videos are often quoted by CCTV, Shandong Satellite TV and other media reports. It is one of the most well-known online funny programs among netizens.

At present, the investment community has learned that the total number of clicks on the video network produced by "He Xian Gu Fu" has exceeded 3 billion. Liu Fei personally won the Tencent Video 2012 Original Talent Award, the series of works produced by "He Xian Gufu" won the original award of the first "China Internet Festival", and the 2013 Most Popular Series Award of the iQiyi Joy Festival. With the popularity of content entrepreneurship, He Xiangufu has also become a leader in the field of Internet content with years of accumulated experience. Currently, he has formed his own unique advantages in content production, channel distribution, fan operations, etc. He Xiangu's existing six online programs, coupled with his layout in online movies and other fields, has formed his own content matrix. On this basis, we will create a high-quality He Xiangufu IP system.

Qingke Lingxie Fund and Huagai Cultural Fund, which participated in this financing, are both industrial funds that focus on early and medium enterprise investment in the field of culture and entertainment. It started as early as March this year. Liu Fei, founder and CEO of "He Xiangu", told the investment community that investment institutions are very optimistic about the development space of the video PGC industry and highly recognize the commercial value of "He Xiangu". Therefore, the investment intention was determined during the first contact with him.

As He Xiangufu's Series A investor, Yang Min, the main person in charge of Qingke Lingxie Fund and managing director of Qingke, said: "He Xiangu is a leading video PGC production company in China. It is positioned as current mainstream Internet users. He has mature production experience and extensive platform resources in the field of pan-entertainment programs. He has produced many well-known programs and has begun to develop large-scale online movies. With business such as distribution, there will be great room for growth in the future in producing programs in niche fields, creating vertical IP and entertainment online popularity."

Editor: vian