Airline received nearly 100 million yuan in Series B financing to create the largest online celebrity ecosystem

Recently, Internet entertainment talent service provider American Air Network announced that it has received nearly 100 million yuan in Series B financing led by 10,000 tons of assets, moving towards the goal of becoming an Internet celebrity giant.

Behind the continued popularity of the Internet celebrity economy, the industry pattern is beginning to emerge but is still in the exploratory stage. When Internet celebrity economic chain companies are mushrooming, the gathering of resources to industry oligarchs is still an inevitable trend in the development of the Internet. Who will become the last industry tycoon to lead the world? The market battle is becoming increasingly fierce. Recently, Internet entertainment talent service provider American Air Network announced that it has received nearly 100 million yuan in Series B financing led by 10,000 tons of assets, moving towards the goal of becoming an Internet celebrity giant.

It is understood that Amair, established in 2007, has become the largest entertainment talent online community in China after nearly 10 years of development. At present, Meikong has integrated a fashion resource group of 120,000 Internet celebrity models and artists, 300,000 professional photographers and 80,000 makeup artists, and 5000 to 10,000 user-original high-quality visual works are uploaded every day. This is the main reason why 10,000 tons of assets are invested in U.S. Airways. Of course, American Airlines 'clear Internet celebrity economic development model and management team are also areas they consider. However, before the arrival of the Internet celebrity economic boom, American Airlines experienced a trough. As early as 2012, American Airways faced operating difficulties due to lack of a business model. Since then, Fu Lei, the current chairman and CEO of American Airlines, and a new management team have stepped in to create a complete Internet entertainment talent service chain. At the end of 2014, they have successively completed Series A financing of 50 million yuan led by Houshou Capital. At the end of 2015, they were awarded a strategic investment in "Closer Internet Entertainment Group" by Hong Kong listed companies.

Fu Lei, chairman and CEO of American Air, told reporters,"Part of the funds from this round of financing will be used to optimize the equity structure, and the rest of the funds will be used to support the company to launch more Internet celebrity products, build online and offline, and integrate Internet celebrities. The ecosystem of the entire industry chain."

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Fu Lei, Chairman and CEO of American Airways)

At the end of December last year, Alibaba CEO Zhang Yong praised "Internet celebrities are a unique new economic species in the world, demonstrating new economic power", which made this young entrepreneurial group rising from the bottom up., quickly attracted the attention of the public. According to the "2016 China E-commerce Celebrity Big Data Report" released by the First Financial and Economic Business Data Center, it is estimated that the output value of the celebrity industry in 2016 will be close to RMB 58 billion, including sales of red-related products, marketing revenue and other links of income. This figure far exceeds the box office amount of 44 billion yuan in China films in 2015.

In order to better improve the Internet celebrity ecological chain, American Airlines launched the "Didi Beat Model" and the "Internet celebrity O2O" model. According to industry insiders, the annual photo shoot scale of new products launched in Taobao stores exceeds 100 billion yuan. To this end, Amair has specially created a "Didi Model" model for merchants to book Internet celebrities: For Taobao sellers who need to display a large number of pictures, Amair has open a job talent pool, including models, photographers, makeup artists, etc. Merchants can initiate requests based on the model's height, weight, three-dimensional, photographer's evaluation, number of numbers, price, status and other information. Then the system will search for suitable models, photographers, makeup artists, etc., and match them into a working group to receive orders.

In addition, as long as you can organize suitable online models to support offline event shooting, and through live online offline activities, film and television content can be returned to the Internet, you can roll out huge popularity on the Internet, allowing various brand partners to share the benefits of traffic and like models. Fans or brands will also go to Aair.com to recruit people, and consolidate Aair.com's online resources. This is Aair.com's "Internet celebrity O2O" model.

Providing online celebrity talent packaged services and live online celebrity customized services for more merchants is the current main business of American Air Network. From June 27 to 29, the well-known skin care brand Biotherm teamed up with Taobao Live Broadcast and Weibo and other platforms to conduct a three-day update event. Meikong has found more than 30 suitable live online celebrities for it, helped them plan promotional content, as well as arrange the time and pace for online celebrities to release content, and to the greatest extent possible to import the fan traffic brought by online celebrities into this promotion. After three days of uninterrupted live broadcasts, hundreds of thousands of online viewing fans, more than a million likes, and more than 100 million Weibo topic readings.

Live broadcasting is a trend that cannot be ignored. It is also an indispensable link to strengthen content supply to e-commerce monetization and achieve a closed loop. According to Sina Weibo's 2016 Q2 financial report, the number of video views increased by more than 200% compared with the previous quarter, and the number of live broadcasts exceeded 10 million. Among them, the number of live broadcasts in the first quarter increased by 116 times compared with the first quarter. In June, the average daily number of viewers was 7.73 million, and the average daily viewing time was 387,000 hours.

"From the perspective of social marketing, live streaming + Internet celebrities will be a billion-dollar market." Fu Lei said that the 2016 Double 11 is undoubtedly a live broadcast battle. Airline, which has signed talent delivery agreements with dozens of Mobile Live Video Broadcasting platforms such as Taobao Live Broadcast, First Live Broadcast, NOW Live Broadcast, and ALa Live Broadcast, will become an important weight for many merchants to compete for traffic and resources.

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Editor: vian