E-commerce is officially incorporated into the norm Notice regulates "Ticket Marketing"

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On July 8, the China Film Distribution and projection Association and the China Film producers Association issued a notice on "Film ticketing Marketing and sales Standards", which clearly regulated the ticketing system in the film marketing process.

the growing prosperity of the film market is closely related to the help of e-commerce. With e-commerce gradually infiltrating into the film investment, production and marketing, the price war of film ticketing has gradually become an important means of film marketing. In order to standardize the film ticketing marketing and sales behavior, on July 8, the China Film Distribution and projection Association and the Chinese Film producer Association issued a notice on "Film ticketing Marketing sales Standards", which clearly standardizes the ticketing system in the film marketing link, in which the core concerns:

1, ticketing e-commerce is formally included in the specification, and a consignment / settlement contract is signed.

2. The retail ticket price is not lower than the agreed ticket price, and the discounts in the promotion activities are partially covered by the promoters in accordance with the agreed ticket price.

3. E-commerce movie tickets are issued through the system (the system opens the online consignment port free of charge). All movie tickets sold should be marked with the price of movie tickets and service charges on the ticket face.

4. Automatic ticket collection and sale equipment shall not withdraw funds from the ticket price.

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Edit: yvonne