Yitong's production of "Three Brigade" won the 37th Golden Rooster Awards and "Type +" creative model explores new paths for domestic films

On the evening of November 16, the 2024 China Golden Rooster and hundred Flowers Film Festival and the 37th Chinese Film Golden Rooster Awards were held in Xiamen, Fujian Province. The film "three Brigades" written by Zhang Ji won two awards: "Best supporting Actor" and "Best Music Award".

Adapted from real events, the film "three Brigades" has not only made remarkable achievements in the market since its release, but also won widespread praise in the audience's word-of-mouth, winning the box office crown in 2023 and ranking among the top 10 Chinese films in 2023 on Douban platform. it is particularly worth mentioning that in this year's Golden Rooster Film Festival, the "three brigades" performed well and received six nominations. And finally won two awards. This series of outstanding achievements is undoubtedly the best annotation of its profound market value, outstanding artistic charm and extensive social influence. What is even more exciting is that the film not only shines brilliantly at home, but also succeeded in "crossing national boundaries" not long ago, making an amazing debut as an opening film at the "China Film Festival" in Belarus, Brazil and Peru. At the same time, it was also shortlisted for the China-Australia International Film Festival. Telling Chinese stories to the world shows the elegant demeanor of Chinese films and promotes cultural exchanges and resonance between China and foreign countries.

The "three brigades" takes the truth as the anchor to shape the real and vivid life behind the big case. it is a pure and profound realistic masterpiece that hits the soul directly. Winning the Golden Rooster Award this time is not only an affirmation of Yitong's unremitting pursuit of excellent works with both commercial appreciation and artistic depth for many years, but also the recognition of its creative attitude rooted in reality and daring to explore and cultivate various types and fields of film and television works, especially Yitong's excavation and training of young genre film directors and outstanding young actors. It has helped a large number of newcomers such as Dai Mo, Yao Wenyi, Cui Rui and Gan Jianyu come to the fore, injecting vitality and fresh blood into China's film industry. **

Yitong production team is taking practical actions to open up a new road full of innovation and vitality in the journey of Chinese film, contributing its own strength to the prosperity and development of Chinese film. This not only demonstrates the responsibility and responsibility of Chinese filmmakers, but also adds infinite hope and motivation to the future development of China's film industry.

The "three brigades" won two awards at the Golden Rooster Film Festival to match the hearts of the audience in order to make the films that the audiences like.

The film "three Brigades" performed well in this year's Golden Rooster Festival, winning a total of six nominations. In the end, with its excellent quality and artistic charm, the film won the two awards of "Best supporting Actor" and "Best Music", causing strong repercussions among the audience and judges. The jury commented that Wang Meng's performance was both publicized and introverted, full of life flavor, simple and powerful, realizing a smooth transformation between the two identities before and after the role, firm conviction and persistence in the pursuit of justice. The performance is rich in levels and full of tension. In the award speech to Peng Fei, the jury stressed that the music of the "three brigades" was mainly in modernist style, adopted a unique and innovative way of composition, and boldly used violin solo to interpret the ups and downs of the film. music and the film's means of expression and inner feelings echo each other, creating a full emotional tension, accurately in line with the film rhythm, and effectively sublimating the theme.

The award words of the Golden Rooster jury on the film "three brigades", "simple and powerful", "firm faith" and "bold innovation" also coincide with the creative concept held by Yitong producer, showing a high degree of agreement. In recent years, Yitong production has always stood at the forefront of the industry, with keen market insight to accurately capture the needs of the audience and market trends. The outstanding performance of the "three brigades" at the Golden Rooster Awards reflects the remarkable rise of Yitong production in the film industry in recent years.

With the continuous development of the film market and the increasing diversification of audience needs, Yitong production has never stopped on the road of exploration and innovation. **in this context, the "three brigades" came into being, which is a milestone model for the production of "type +" creation mode. This creative model fully demonstrates the firm determination of Yitong production to seek innovation and change and have the courage to break through. Yitong's attempt to produce "true but unbroken, moving with emotion" has not only opened up a new train of thought for the creation of Chinese genre films, but also brought a new atmosphere and expanded a new development space for the Chinese film market.

At the same time, Yitong production always bear in mind its social responsibility. As the founder of Yitong production, producer and director Chen Sicheng also said in an interview many times: "as a Chinese, I most want to tell a good Chinese story." Works are the foundation of the body, and film creation should respect the laws of the market and compare the hearts of the audience with those of the audience in order to make the films that the audience likes. "

The push of popular style behind the scenes of China's film industry, making new films together will open up new possibilities for Chinese films.

Since the establishment of Yitong production, it has always adhered to the core creative concept of "text is king", integrating IP development, production and artist brokerage into one. It has not only made remarkable achievements in the field of film creation, created a number of films loved and supported by the audience, but also played a role of promoting popular styles in the Chinese film industry, broadening the types and themes of films, and making more diversified works into the public's field of vision. At the same time, Yitong production continues to invest in talent training and is committed to tapping and developing the creative potential of young genre film directors and outstanding young actors. By providing platforms, resources and support, Yitong's successful production has helped a large number of film newcomers come to the fore, providing fresh blood and injecting new vitality into China's film industry.

The importance and training of film talents has not only enhanced the competitiveness of Yitong production itself, but also made an important contribution to the prosperity and progress of the entire Chinese film industry. Yitong production has become an indispensable important force in China's film industry, bringing more possibilities for China's film industry.

Recently, director Chen Sicheng revealed in an interview the latest progress of Tang Tan 1900, a new film produced by Yitong. He said that the film uses a new way of creation and expression, which is not only full of drama and humor, but also contains a profound sense of history. In addition to the original people Wang Baoqiang and Liu Haoran joined, the film also attracted a large number of powerful celebrities to participate, so that the audience is full of expectations. At the same time, as another gold-lettered signboard of Yitong production, "manslaughter 3", the third installment of the series "manslaughter", has also attracted a lot of attention, which is known as the first commercial IP in China. It is reported that the film continues to be starred by Xiao Yang, continuing the usual criminal suspense tone of the "manslaughter" series, with the gold medal team at the helm and the top team, with a new upgrade of the story and a surprise role. The film will continue to explore the universal propositions of morality and law, human nature and choice, so as to bring more profound thinking and experience to the audience.

Thus it can be seen that the pursuit of Yitong production is not only to create literary and artistic masterpieces that can attract audiences into the cinema, but also bears the lofty mission of witnessing the development of the times, promoting social progress, transmitting positive energy and exploring art. Through a series of carefully created works, Yitong production shows its deep sense of social responsibility and artistic pursuit spirit.

Looking to the future, Yitong production will undoubtedly continue to uphold its original intention, continue to break through itself and complete evolution and transformation with a more open and diversified creative attitude and creative spirit of innovation and change. for the Chinese film market and the majority of the audience to contribute more brilliant film and television masterpieces.