The "NetDa Creator Exchange Forum" concluded successfully: Deeply explore the value of NetDa

With the theme of "Content is King of the Trend of Quality Internet University", on August 8, the "Internet University Creators Exchange Forum" was hosted by Qishu Youyu, co-sponsored by Yien.com and Internet Film, and co-organized by the Hangzhou Film and Television PGC Alliance. The second stop of the "Internet University"-Hangzhou Station came to a successful conclusion.

With the theme of "Content is King of the Trend of Quality Internet University", on August 8, the "Internet University Creators Exchange Forum" was hosted by Qishu Youyu, co-sponsored by Yien.com and Internet Film, and co-organized by the Hangzhou Film and Television PGC Alliance. The second stop of the "Internet University"-Hangzhou Station came to a successful conclusion. This forum brought together nearly a hundred online film creators to analyze the current living conditions of the Internet industry and exchange and discuss the professional development path of "content is king" in Internet production.

Liu Zhaohui, co-founder and vice president of Qishu Youyu, Hou Tao, partner of Yi En, Xiang Shuiliu, founder of Xiang Brothers Films, Zhang Yu, CEO of Diyuan Culture, Bao Yucheng, managing partner of Qingrong Capital, and co-founder of Hangzhou Film and Television PGC Alliance Zang Jian, CEO of Xianzhiyu Film and Television Co., Ltd., Wang Jiaoqi, senior media person for online big movies, and Yang Yuting, deputy general manager of Yicai Media, participated in this forum.

-== Internet University Creation "Big Coffee Talk"==-

Yi En Hou Tao: Creators should be good at using data to find the positioning of their works.

"The relationship between the number of parts, output and on-demand volume should be reasonably analyzed to find a market balance point. At the same time, you should have a reasonable positioning for the type of Internet University works." Through an in-depth interpretation of the "Themes and Types of the White Paper on Big Internet Movies", Hou Tao believes that the large amount of data provided by the white paper and the type supply and demand index provide a good reference basis and tool for the creator. He suggested that the creator "In terms of innovation in the theme, audience preferences should be considered, and at the same time, the platform's favorite story factors and current policy factors should be taken into account."

Zhang Yu: Being close to the "second yuan" crowd to create

"The IP sources of the second yuan are very diverse, including comics, animations, novels, to COS works, music stories... We started from COSPLAY, which used to be a derivative of IP. Accessories, but we tried to use COSPLAY to match other second yuan methods to incubate IP, and we achieved good results." Zhang Yu, CEO of Ziyuan Culture, said that as a very important part of the theme of Internet University, the second yuan has become an indispensable material library for IP incubation and creation for high-quality Internet University."In many Internet universities, the audience rarely actively shares it after watching it. However, the IP incubated by the second yuan is easy to form discussions on the Internet, and there is a scene of spreading twice or three times."

Zhang Yu also believes that at this stage, diversified and efficient use of secondary elements is the main direction of IP development. Among them, Guoman IP will surely erupt after a long cultivation period and growth period.

Xiang Shuiliu, Brother Xiang: How to create a network with excellent content within a limited budget

. For a long time, the unique visual imaging style of the Xiang brothers 'films has been unique in the industry, and their experience in high-quality development has also become a reference for the creators of the Internet University. A benchmark for learning.

In response to the problem of "improving the quality and recognition of NetU and improving the production volume" that puzzles many NetU creative teams, Xiang Shuiliu said: "The current box office revenue of the Internet industry is not enough to support a large number of films. Therefore, to make high-quality products within a limited budget, reasonable evaluation and positioning of the project in the early stage are required. At the same time, there must be a relatively stable execution with the director as the core. The executive team makes reasonable choices on star resources, conducts strict financial monitoring, and selects resourceful employers."

Senior media person Wang Jiaoqi: Policies have accelerated the elimination rate of the Internet market.

"Affected by policies, qualifications, capabilities and other aspects, 20% of Internet companies have died, and more are on the way to death, especially this year. A number of relevant policies and regulations have been introduced, resulting in the backlog of many films that cannot be launched due to quality or over-review issues." Regarding the current situation and future of the online film industry and industry participants, as a senior media person, Wang Jiaoqi gave a detailed interpretation of the development trend of the online film industry under stricter supervision.

"Strict review, longer cycles, tighter supervision of Internet Big policies, and improved platform selection standards all indicate that 'strict','high' and 'low' will become the themes of the Internet Big market in the second half of the year. The market is maturing, and the Internet Big's investment is becoming more rational. A large number of film companies with speculative and money-making will be eliminated. Serialization, IP, and branding are the trends of popular Internet Big." Wang Jiaoqi believes that whether it is a theater movie or a big online movie, the final content and quality are the key to gaining market recognition.

-== The organizer of the Creator Forum said ==-

The creator exchange forum initiated and hosted by Qishu Youyu received unprecedented enthusiastic responses from the Guangzhou and Shenzhen station tour, Hangzhou, a city where Internet University creative groups are concentrated, immediately became the second stop for the exchange forum.

Qishu Youyu is a company that grew up with the Internet industry. It has stumbled during its growth and also paid a lot of "tuition fees". As a pioneer in the industry, Qishu Youyu has the responsibility to share its own development experience with more peers. However, at this creator exchange forum, Liu Zhaohui, co-founder and vice president of Qishu Youyu, used the title "NetUniversity-Value that is far from finished reading" to deeply analyze NetUniversity entering the second half.

Liu Zhaohui: The future value of Netcom depends on those off-line resources that are far from being developed

."Internet movies are the ultimate genre film market and are still in the stage of theme dividends. For creators, they must insist on realizing their own artistic value, and at the same time put the theme in the most important position. The theme is above everything else." As a firm practitioner of Netcom's high-quality line, Qishu Youyu Liu Zhaohui believes that after the market competition enters the second half, Internet movies are expected to become a tens of billions market in the next few years.

"Big online movies expect to reach a market of 10 billion yuan in the next few years and accommodate multiple listed companies. This is based on the development trend of Internet member business and the growth trend of high-quality online movies."

● Netcom should not become a one-time consumer product

Liu Zhaohui believes that at this stage of development, the Netcom industry still has a lot of uncertainties."For example, so far, there has been no work that can leverage the market. Of course, leveraging the market does not mean how much the box office accounts are, but that many people who have not registered members on platforms such as iQiyi, Youku, Tencent, etc., or even a person who has no connection with the Internet, have heard that there is a recent movie. This movie cannot be seen in cinemas but on the Internet. You must go and watch it. Such a film has not appeared so far."

But there are some signs worthy of the attention of Internet creators: Nowadays, more and more big Internet movies can be watched repeatedly or even shown off. "I made a animation of" Flowing Clouds in the Four Seas "yesterday. This movie is very good. I really want more people to come and watch it then. Even Wu Jing wants to see it. We spent so much money and it's also very good. It's not LOW. You must be willing to share your work with everyone, unlike in the past and consume it after watching it. This is a stage where content is king. We can't make one-time consumer goods."

In Liu Zhaohui's view, the future value of NetUniversity depends on those off-network resources that are far from being developed. Therefore, NetDa production cannot always stay at the stage of relying on the platform's on-site paid resources to gain on-site rewards. Instead, it must continuously improve NetDa's sophistication, use influence to gain more off-site resources and traffic, and use constant practice to gain a status and traffic that cannot be ignored in China's film market.

● Online conferences create a group of film directors who understand the market better

. In terms of model, big online movies have a so-called box office, but Liu Zhaohui believes that this box office does not really exist. Big online movies are based on VIP users on Internet platforms, which is the result of membership. "Nowadays, sometimes when doing a film in the vertical field, many people will go to the platform to buy members because of this film. This user extension is very important. Because users like my film, they buy members. In this case, it is actually very similar to the model of theater movies."

"Nowadays, many theater directors make a film every three years, and the top directors of the Internet Network have made almost a dozen films in three years. There will definitely be people among them who have transformed into theater film directors, and they will definitely get up and have very popular works because they are more sensitive to what the audience needs." Liu Zhaohui said.

Among the many participants in the Netcom market, many directors gain experience points from a large number of productions through intensive training in three to five high-frequency Netcom works a year. At the same time, they cultivate the ability to connect with the market at a low cost and have a better understanding of the market., they know how to win the recognition of front-line audiences, rather than just sell them to theaters.

● Under strict control, Internet creators must strictly adhere to the bottom line.

While the Internet industry is receiving increasing attention, it will also experience policy supervision attention.

"The increase in supervision of the Internet industry means that this market has grown and matured to a certain size, so we have to face it up to and incorporate it into a relatively formal management system. This actually confirms from another level that Netcom's growth has reached a corresponding scale, which is enough for the State Administration of Radio, Film and Television and the Propaganda Department of the CPC Central Committee to face up to this is a booming market. All industries grow through regulation."

On the other hand, Liu Zhaohui believes that creators themselves should have principles in their choice of themes and not challenge the bottom line of supervision. "There is no need to touch some themes, and we can't always take chances. Among the popular themes of big online movies, action, magic, comedy, love, as well as some growth themes, women, animation, we can use these to bring the talents of our creators to the extreme, and then find the rhythm and structure of big online movies. Some rules of structure are actually easier to achieve success."

Talking about the Hangzhou Station event of the creator exchange forum, Liu Zhaohui said: "We have selected multiple locations across the country. We chose to hold this forum in Hangzhou because of the high talent density in Hangzhou and the foundation and future of China's big online movies. We especially hope that team clusters can emerge in this place and become the backbone of China's big online industry."

Concluding remarks

At this creator exchange forum, guests such as Bao Yucheng, Zang Jian, Liu Zhaohui, Wang Chao, Xiang Shuiliu, Zhang Yu and other guests focused on "The Road to Create High-Quality Content of Internet University" and had a very lively face-to-face discussion with the creators present. The content is also very rich. The guests answered questions for the creator without reservation and put forward professional opinions and suggestions in a targeted manner. At this point, the Hangzhou Station event came to an end.

However, the organizer Qishuyouyu plans to tour this event in many major cities across the country, and use this to gather some Netcom that are valuable but have not entered the mainstream, and effectively use these resources to explore and integrate them to maximize the production potential of Netcom and form new strength.

In addition to roving forums, Qishu Youyu also specially established an "Netda Creator Exchange Group" for creators. Creators can obtain various information, information and event introductions as soon as possible through the "Netda Creator Exchange Group", and interact with more people in the industry conduct online interactions.

Editor: Mary