Cat's Eye CEO Zheng Zhihao: Focus on upstream publicity and win-win results, not excluding competition with light

Zheng Zhihao believes that today's Internet + has brought new development opportunities to the film industry, and has also provided greater development space for new Internet + movie entertainment platforms such as Cat's Eye. But the most important thing for Cat's Eye at present is to do three things well: "grow wings","lay the foundation", and "accumulate".

Original title: Cat's Eye CEO Zheng Zhihao: Independence, openness and win-win results, not excluding competition with Light.

Two weeks ago, on May 27, Cat's Eye's marriage to Light completed its strategic reorganization, becoming a major industrial event that shocked the industry, setting off a prelude to vertical integration between traditional film and television entertainment companies and Internet companies.

While the industry and the media are hotly discussing this incident, two issues have become the focus of great concern for everyone: first, where will the cat's eye go next after grafting the resources of the light industry? Secondly, will the alliance between Cat's Eye and Light form a monopoly, and will the Cat's Eye platform maintain its original openness?

During the Shanghai Film Festival, Cat's Eye CEO Zheng Zhihao and Vice President of Operations Conley attended the "2016 Shanghai International Film Festival Golden Jue Film Forum" on June 14 and accepted interviews with reporters and responded to this at different levels.

Cat's Eye will focus on upstream publicity business.

In the forum, Zheng Zhihao believes that Internet + has brought new development opportunities to the film industry today and also provided greater development space for new Internet + movie entertainment platforms such as Cat's Eye. But the most important thing for Cat's Eye at present is to do three things well: "grow wings","lay the foundation", and "accumulate".

In addition to emphasizing that Cat's Eye should continue to leverage the advantages of the Internet platform to serve and contribute value to industrial chain partners, Zheng Zhihao particularly emphasized that the most important thing for the current Cat's Eye is to "grow wings" and do a good job in building its own capabilities. However, Zheng Zhihao believes that currently for Cat's Eye, improving its upstream publicity business capabilities will be the top priority.

Cat's Eye has been involved in film production and distribution for a long time. Since 2014, it has cooperated with "Heart Flower Road" to create an Internet distribution model. So far, Cat's Eye Platform has deeply participated in the investment and distribution of more than 30 films, including box office champions such as "The Heart of Flowers","Lost in Hong Kong", and "Mermaid".

However, this is not enough for Cat's Eye's strategic development intention to penetrate vertically into the industrial chain.

Zheng Zhihao believes that although the Cat's Eye platform has made profound accumulation in film distribution in the past, there is still a lot of room for improvement. Cat's Eye has made active explorations in marketing cooperation, joint production, and joint distribution in the past, but the depth and thickness of cooperation in publicity and distribution business can still continue to be strengthened.

"This year we will lead more and more projects than before, but we will also strictly control the project selection criteria and focus on selecting high-quality projects for cooperation," Zheng Zhihao said.

In fact,"I am MT", which was scheduled to be released on June 17,"Portrait of a Nineteen-Year-Old in Summer", which was released on July 8, and "Keep Silence", which was released in late August, are all films announced by Cat's Eye.

It can be seen that Cat's Eye has made up its mind to focus on upstream publicity and distribution business in terms of vertical business layout.

Cat's Eye does not shy away from competition with Light

. Once the news of Cat's Eye's marriage with Light was revealed, a common concern in the outside world is: After Light becomes the controlling party of Cat's Eye, will Cat's Eye merge into Light and become a subsidiary of Light?

Zheng Zhihao's answer to this doubt was: "No."

Zheng Zhihao said,"What I need to continue to emphasize is that after our alliance with Inlight and the reorganization of Cat's Eye, we will continue to develop and raise funds independently, and we are not a department of Inlight."

He pointed out that Cat's Eye and Light will still be two independently operated companies. The two sides will cooperate with each other on business or specific projects, but their daily operations will be completely independent and will not interfere with each other.

In the operation of the Cat's Eye distribution business, the priority is how to do a good job in the projects in which you participate in and lead the distribution. How to maximize the market and social effects of the Cat's Eye distribution project is the main consideration goal.

Zheng Zhihao revealed,"Among the films we have led to release this year, the vast majority of them are not actually films of Light. Some projects don't even rule out competing with Light's projects in the same period."

Cat's Eye Platform adheres to open cooperation.

Regarding the alliance between Cat's Eye and Light, there is another deeper concern in the industry: After the alliance between Cat's Eye and Light, will Cat's Eye become more and more inclined to specialize in light films, or even form a vertical monopoly, losing the original openness and neutrality of the platform?

Zheng Zhihao said that after the marriage of cat-eye light, a monopoly will not be formed. The main distribution project that Cat's Eye focuses on has diverse sources and will have films from all studios. It will not be particularly tilted towards the project of light, and it will not exclude cooperation with other film parties.

At this film festival, Cat's Eye CEO Zheng Zhihao and Cat's Eye Vice President Conley emphasized that in the future, Cat's Eye will continue to promote business cooperation with film companies, distributors, theaters and other partners mainly with an open cooperation mentality.

Zheng Zhihao believes that the relationship between "Internet +" and the film industry will continue to be based on mutual integration and extensive cooperation in the future. Film itself is art, while Internet technology and capital actually exist as wings to assist film art.

In his speech at the forum, Conley also believed that Cat's current focus is to open up the platform's user reach and big data capabilities to help film companies do a good job in distribution and marketing. Film is essentially a creative industry, with content creativity and production at its core. Internet platforms such as Cat's Eye provide services for it, or they need to cooperate with professional film companies.

Therefore, Zheng Zhihao said that the industry does not need to have too many concerns and worries about the independence and openness of the Cat's Eye platform. He said,"We welcome colleagues in the industry to come to our Cat's Eye platform for cooperation at various levels such as marketing and distribution."

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Editor: yvette